齐鲁晚报.齐鲁壹点见习记者冯子芯 五年来，平阴县坚持在特色产业上实现跨越，康养平阴更有品质。玫瑰产业提档升级，玫瑰一二三产总产值突破60亿，新增玫瑰种植面积5000亩，年均增 长1000亩，制定重瓣红玫瑰精油国家标准1项、团体标准2项。平阴玫瑰增选为济南市花，成功创建国家地理标志产品保护示范区，被评为山东省农业优势 特色产业，平阴玫瑰栽培系统入选第八批中国重要农业文化遗产候选项目，品牌价值增至34亿元。 五年来，平阴县阿胶产业提速赋能，产值突破30亿元，原胶产量占市场份额的60%以上，平阴阿胶产业集群列为全省"十强产业"雁阵形集群，品牌价值增 至60.7亿元。文旅康养提质增效，"医疗+康养"深度融合，润达康源、九州通（600998）等医药康养项目落地，培育全托养老机构19家，医养结合服务机 构4家。新增3A级景区4家，省级景区化村庄15个，"泉城人家"星级民宿10家，玫瑰镇获评省精品文旅小镇。 "十五五"期间，平阴县将做优特色产业，争创国家首个玫瑰种质资源库，加快玫瑰美妆、文创等新产品研发，建立平阴玫瑰全产业发展标准化体系。建设 中国阿胶产业研究院，构建阿胶数字非遗生产中心，推动阿胶全产业链发展。 1月27日 ...

Core Viewpoint - The Jinan government is actively promoting rural e-commerce development to enhance agricultural consumption and boost rural economies through various initiatives and partnerships with major e-commerce platforms [1][2][3] Group 1: E-commerce Development Initiatives - Jinan's Commerce Bureau has implemented multiple measures to promote rural e-commerce, resulting in a rural online retail sales figure of 2.98 billion yuan from January to May, representing a year-on-year growth of 33.4%, which is 22.8 percentage points higher than the provincial average [1] - The city aims to establish two national-level comprehensive demonstration counties for e-commerce in rural areas, three national-level e-commerce demonstration bases, and four demonstration enterprises, along with 65 provincial-level e-commerce demonstration projects [1] Group 2: Talent Development and Training - The city has organized nearly 10 specialized training sessions for over 500 participants, focusing on cultivating "new farmers" in e-commerce, including migrant workers, entrepreneurial students, and individuals with disabilities [2] - The scale of rural e-commerce practitioners in Jinan has surpassed 160,000, providing a strong talent foundation to activate the rural consumption market [2] Group 3: Marketing and Sales Strategies - Jinan's Commerce Bureau plans to leverage key consumption periods such as the Mid-Autumn Festival, National Day, and "Double 11" to launch promotional activities in collaboration with leading e-commerce platforms like JD, Taobao, and Douyin [3] - The bureau encourages agricultural entities to collaborate with e-commerce platforms for live sales activities, aiming to enhance the operational capabilities of professional cooperatives and local leaders in e-commerce [3]

Core Viewpoint - The Jinan government is actively promoting rural e-commerce development to enhance agricultural consumption and boost rural economic growth through various initiatives and partnerships with major e-commerce platforms [3][4][5]. Group 1: E-commerce Development Initiatives - Jinan's Commerce Bureau has implemented multiple measures to promote rural e-commerce, significantly impacting industrial transformation, agricultural product sales, and employment opportunities [3]. - The city aims to create two national-level comprehensive demonstration counties for e-commerce in rural areas, three national-level e-commerce demonstration bases, and four demonstration enterprises, along with 65 provincial-level e-commerce demonstration projects [3]. - From January to May, the rural online retail sales in Jinan reached 2.98 billion yuan, a year-on-year increase of 33.4%, surpassing the provincial growth rate by 22.8 percentage points [3]. Group 2: Talent Development and Training - Jinan is focusing on cultivating e-commerce talent to support rural revitalization, conducting over 10 specialized training sessions for various groups, including migrant workers and disabled individuals, with more than 500 participants [4]. - The number of rural e-commerce practitioners in Jinan has exceeded 160,000, providing strong talent support for activating the rural consumption market [4]. Group 3: Marketing and Sales Strategies - The city plans to leverage key consumption periods such as the Mid-Autumn Festival, National Day, and Double 11 to launch promotional activities in collaboration with leading e-commerce platforms like JD, Taobao, and Douyin [5]. - Jinan encourages agricultural entities to collaborate with e-commerce platforms for live sales and aims to enhance the operational capabilities of professional cooperatives and local leaders through ongoing e-commerce training [5].