Core Insights - The ongoing National Games have seen a surge in demand for licensed merchandise, with some popular items becoming hard to find [1][3] - The "Guangzhou Joy Package," a backpack featuring the event's mascot, has gained popularity due to its unique design and practicality, leading to increased production to meet consumer demand [1] - Over 2,800 types of licensed products have been developed for this year's National Games, with total sales exceeding 680 million yuan [3] Group 1 - The National Games have opened more than 500 offline licensed retail stores and over 70 online shops in Guangdong province [3] - The popularity of the mascot has not only boosted cultural and creative consumption but also reflects the vitality and inclusiveness of the Guangdong-Hong Kong-Macao Greater Bay Area [3] - Consumers have expressed pride in purchasing various creative products, including earphone bags and traditional culture-themed items, highlighting the event's local significance [5]

Core Insights - The ongoing 15th National Games and the Special Olympics have seen a surge in popularity for licensed retail products, with some items experiencing a "one item hard to find" phenomenon [1] Group 1: Product Popularity - The "Guangzhou Joy Package," a commemorative backpack featuring the event's mascot, has gained rapid popularity due to its unique design and practicality, leading to increased production efforts to meet demand [5] - The official licensed retail store reported that within just 30 minutes of launching the "Joy Package," sales exceeded 10,000 units, prompting urgent measures to address supply shortages [7] Group 2: Sales Performance - The current National Games has introduced over 2,800 licensed products across 20 categories, with more than 500 offline retail stores and over 70 online shops in Guangdong province, achieving total sales exceeding 680 million yuan [9] - The popularity of the mascot has not only boosted cultural and creative consumption but also reflects the vitality and inclusiveness of the Guangdong-Hong Kong-Macao Greater Bay Area [9] Group 3: Consumer Sentiment - Consumers expressed pride in purchasing unique items, such as headphone bags and traditional cultural-themed products, highlighting the emotional connection and excitement surrounding the event being hosted in their region [11]

Group 1 - The 15th National Games is currently taking place in the Guangdong-Hong Kong-Macao Greater Bay Area, with a surge in cultural and creative consumption driven by the event's mascots, "Xiyangyang" and "Lerongrong" [1] - The official merchandise for the event includes over 2,800 items across 20 categories, with more than 500 offline retail stores and over 70 online stores in Guangdong province, achieving total sales exceeding 680 million yuan [7] - The "Guangzhou Xile Bag," a commemorative item featuring the event's mascots, quickly gained popularity, selling over 10,000 units within 30 minutes of its online launch [5] Group 2 - The popularity of the mascots has not only boosted cultural consumption but also reflects the vitality and inclusiveness of the Guangdong-Hong Kong-Macao Greater Bay Area [7] - The event's licensed retail stores have seen a significant increase in foot traffic, indicating strong consumer interest in the merchandise [1][5]

Core Viewpoint - The "Guangzhou Joy Package" is designed as a memorable gift for attendees of the 15th National Games, emphasizing environmental sustainability and usability for future use [1] Group 1: Product Design and Purpose - The "Guangzhou Joy Package" is created to serve as a "Guangzhou gift" for attendees to keep as a souvenir [1] - The package includes four different styles, one of which is specifically designed for athletes [1] Group 2: Contents of the Package - The package contains items such as bread, drinking water, disposable wet wipes, a small fan, and a garbage bag to accommodate the waiting time before the opening ceremony [1]