广东省人大代表 梁思桥：发 挥"食在广东"优 势，建设"中国 预制菜第一省"_ 南方+_南方plus 在广东省十四届 人大五次会议期 间，省人大代 表、湛江御唐府 企业发展有限公 梁思桥在建议中 指出，预制菜一 头连着田间地头 的"烟火气"，一 头连着百姓餐桌 的"幸福感"，是 农业现代化的关 键引擎，其产业 发展绝非简单市 场跟风，而是契 合国家战略、产 业规律与民生需 求的时代必然。 赋能农业增收和 文化出海 预制菜价值多元 司董事长、湛江 市工商联副主席 梁思桥，围绕预 制菜产业高质量 发展提交专项建 议，呼吁全省凝 聚共识，加快建 设具有全球影响 力的预制菜产业 强省，让"食在 广东"金字招牌 焕发新时代活 力，为农业新质 生产力发展与乡 村振兴注入强劲 动力。 作为农业新质生 产力的创新业态 典范，预制菜产 业正以多元价值 赋能高质量发 展。梁思桥表 示，预制菜通过 工业化、标准化 手段重塑传统农 业生产模式，肇 庆高要"预制菜 第一园"创造的 罗氏沼虾两小时 从塘头到成品 的"湾区速度" ， 让农产品彻底摆 脱"看天吃饭"的 桎梏，实现价值 倍增，成为农业 现代化的重要路 径。 例，塘头活虾加 肇 ...

Core Insights - The article emphasizes the integration of cultural elements into the global marketing strategy of Guangdong products, using the concept of "Li Si" as a cultural symbol to enhance emotional connections with consumers worldwide [1][2][11] - It highlights the transition from a focus on manufacturing scale and efficiency to a narrative that includes emotional and cultural dimensions, positioning Guangdong products as not just goods but as carriers of cultural significance [5][8][11] Group 1: Hard Currency of Guangdong Products - Guangdong products represent a significant portion of China's global manufacturing, with the Greater Bay Area's smart home appliance industry accounting for nearly 30% of the global market [3] - The region's products, such as electronics and traditional foods, are characterized by stringent quality standards, which serve as a passport to international markets [3][4] - Guangdong's manufacturing prowess is evident in various sectors, including consumer electronics and textiles, with a notable share of national exports [3][4] Group 2: Emotional Branding and Cultural Significance - The concept of "Nian Huo" (New Year goods) is evolving into a cultural and emotional branding tool, with Guangdong's agricultural exports leading the nation in value [5][6] - The emotional aspect of these products is crucial, as they are seen as symbols of cultural connection and tradition, enhancing their appeal in international markets [6][8] - Innovative marketing strategies, such as storytelling and cultural narratives, are being employed to resonate with global consumers, transforming products into meaningful gifts [9][10] Group 3: Media+ Ecosystem for Global Reach - The "Media+" initiative is being developed to create a comprehensive ecosystem that connects Guangdong products with global consumers, enhancing the efficiency of supply and demand [9][10] - This platform aims to facilitate storytelling and cultural exchange, making Guangdong products more relatable and desirable in international markets [9][10] - The initiative also addresses practical challenges faced by small and medium enterprises in exporting, providing them with tools and networks to navigate global markets [10][11]