记者从国家版权局获悉，2020年至2024年，中国版权产业的行业增加值从7.51万亿元人民币增长至10.06 万亿元人民币，占GDP的比重从7.39%上升至7.46%，提高了0.07个百分点。其中，核心版权产业(包括 出版、录音、电影、广播电视、软件等产值均来自版权的产业)的行业增加值从4.75万亿元人民币增长 至6.37万亿元人民币，占GDP的比重从4.67%上升至4.72%，软件和信息技术服务、数字出版、广播电视 和网络视听、电影等行业发展状况良好。 新京报讯(记者张建林)版权产业在国民经济中的地位进一步凸显。近日，《2024年中国版权产业经济贡 献》调研报告发布。报告显示，2024年，中国版权产业的行业增加值为10.06万亿元人民币，同比增长 7.31%；占GDP的比重为7.46%，比上年提高0.02个百分点。 据悉，中国版权产业稳中有进，对保持就业态势总体稳定、促进高质量充分就业发挥了积极作用。2024 年，中国版权产业的城镇单位就业人数为1589.50万人，占全国城镇单位就业总人数的比重为9.63%，同 比提高0.01个百分点。此外，中国版权产业对外贸易稳中向好，出口贸易结构持续优化。2024年，中 ...

Industry Overview - The Chinese media industry has maintained rapid growth over the past 20 years, but growth rates have slowed due to the saturation of internet user demographics and the decline in traditional media advertising revenues [1][13] - In 2019, the growth rate of the media industry fell below 10% for the first time, with a total output value of 22,625.4 billion yuan, reflecting a growth rate of 7.95% [1][13] - The media industry experienced rare negative growth in 2022, primarily due to macroeconomic pressures, the impact of the pandemic, and regulatory changes in sectors like online gaming [1][13] - In 2023, the media industry began to recover, with a total output value of 31,518.23 billion yuan, marking an 8.38% year-on-year increase [1][13] - The projected total output value for the media industry in 2024 is approximately 34,157.9 billion yuan [1][13] Market Dynamics - The emergence of new competitive phenomena such as the rise of live-streaming e-commerce and the popularity of short dramas indicates that media companies must explore new avenues or enhance existing potential sectors to break through in a saturated market [1][13] - The media industry has formed a diverse and rich competitive landscape, encompassing content production, marketing services, channel distribution, and cultural communication [15] Policy and Regulation - Recent policies have focused on the integration of traditional and new media talent, encouraging professionals to leverage their skills across platforms to enhance the influence and credibility of mainstream media [7] - The government is also supporting high-quality cultural development, emphasizing the importance of original content creation across various media sectors [7] Industry Trends - The media industry is undergoing a profound transformation driven by technology, with AI and big data becoming core engines for content production and distribution [17] - The deep integration of media forms is reshaping user experiences, creating immersive storytelling through cross-media narratives and IP collaborations [18] - The industry is moving towards verticalization and community building, with platforms focusing on specific content areas to foster digital communities with strong cultural identities [19] Financial Performance - In 2022, the media sector's revenue was 4,701.87 billion yuan, a decline of 6.07% year-on-year, returning to 2019 levels [10] - The projected revenue for the media industry in 2024 is 6,059.64 billion yuan, reflecting a year-on-year growth of 1.89% [10] - The gaming sector showed significant growth, with revenues in the first half of 2025 reaching 544.52 billion yuan, a 22.17% increase year-on-year [11]