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激发文化产业新活力
Sou Hu Cai Jing· 2026-01-07 22:01
近年来,我国文化产业结构布局持续优化,规模稳步扩大,效益明显增强。文化和旅游部数据显示, 2024年我国文化产业资产总计达到34.4万亿元,实现营收19.14万亿元,较2020年增长37.7%,营收利润 率提升至9.3%;规上文化企业7.8万家,较2020年增加1.3万家。文化产业结构不断升级,数字出版、网 络视听、动漫游戏、短视频等新业态蓬勃发展,逐步形成创作、传播与消费全链条联动的新格局。各地 依托特色文化资源,持续释放文化产业创新创造活力,区域发展成效显著。比如,北京市以科技赋能文 化创新,2024年文化产业增加值占GDP比重为11.4%,继续稳居全国第一位;川渝共建"巴蜀文化旅游走 廊",覆盖两地42市,强化文旅协同,有效带动成渝地区文化产业集聚式发展;湘西、贵州等地注重非 遗的保护传承,实现产业现代化融合发展;三星堆、长安等文化IP通过创造性转化与创新性发展推动文 化普惠,带动文旅消费和区域品牌形象双提升。这些实践印证了文化产业与科技创新、与区域特色相结 合的强大动能,为经济社会高质量发展注入新活力。 也要看到,我国文化产业发展仍存在短板弱项。文化资源与产业发展不匹配,区域发展不平衡。文化产 业资源 ...
调研报告:2024年中国版权产业增加值占GDP7.46%
Xin Jing Bao· 2025-12-30 11:08
记者从国家版权局获悉,2020年至2024年,中国版权产业的行业增加值从7.51万亿元人民币增长至10.06 万亿元人民币,占GDP的比重从7.39%上升至7.46%,提高了0.07个百分点。其中,核心版权产业(包括 出版、录音、电影、广播电视、软件等产值均来自版权的产业)的行业增加值从4.75万亿元人民币增长 至6.37万亿元人民币,占GDP的比重从4.67%上升至4.72%,软件和信息技术服务、数字出版、广播电视 和网络视听、电影等行业发展状况良好。 新京报讯(记者张建林)版权产业在国民经济中的地位进一步凸显。近日,《2024年中国版权产业经济贡 献》调研报告发布。报告显示,2024年,中国版权产业的行业增加值为10.06万亿元人民币,同比增长 7.31%;占GDP的比重为7.46%,比上年提高0.02个百分点。 据悉,中国版权产业稳中有进,对保持就业态势总体稳定、促进高质量充分就业发挥了积极作用。2024 年,中国版权产业的城镇单位就业人数为1589.50万人,占全国城镇单位就业总人数的比重为9.63%,同 比提高0.01个百分点。此外,中国版权产业对外贸易稳中向好,出口贸易结构持续优化。2024年,中 ...
北京大学教授张颐武:中国对西方文化产品接受度高源于文化自信
Xin Lang Cai Jing· 2025-12-20 12:59
中国青年报客户端北京12月20日电(中青报·中青网记者 马子倩)北京大学中文系教授、文化艺术委员 会主任张颐武今天在2026环球时报年会上分享了一个发现:随着文化自信的提升,中国对西方文化产品 表现出更好的接受度。 "最典型的例子是美国动画电影《疯狂动物城2》自11月26日在中国上映以来,取得了比北美市场更为亮 眼的票房成绩——已收获37亿元人民币票房,观影人次达9100多万,即将突破1亿,且票房仍在持续增 长。"张颐武说。 日,北京,北京大学中文系教授、文化艺术委员会主任张颐武出席2026环球时报年会。中青报·中青网 记者 马子倩/摄 一方面,中国以坚定的文化定力推动开放,为全球文化产业带来新的发展机遇,当前中国对包括好莱坞 电影在内的外来文化产品接受度更高,例如刚刚上映的《阿凡达3》将获得中国市场重要助力;另一方 面,"酷中国"形象正在全球范围内形成,被纳入"十五五"规划建议中的文化"新三样"——网络文学、网 络游戏、网络视听正加速"出海",《黑神话:悟空》等网络游戏将中华文化以更亲近的方式传播到海外 等等。 "长久以来,尽管中国与西方世界的政治、经济关系都显得相当复杂,2025年,西方国家多项调查显 示 ...
政策破局,安徽文化产业想要“弯道超车”
Guo Ji Jin Rong Bao· 2025-12-17 10:58
在长三角文化产业"东强西弱"的长期格局下,当江苏、浙江凭借成熟文化产业体系收获效益时,安徽始终在追赶途中蓄 力。 近日,安徽省正式印发《关于支持文化高质量发展的若干举措》(下称《若干举措》),以涵盖财政、金融、税收等多领 域的体系化政策组合拳,亮出"真金白银"的支持态度,标志着这片文化底蕴深厚的土地,正以精准施策打破发展不均衡枷锁, 向着文化高质量发展发起强势突围。 作为文化发展的核心基石,资金保障在新政中占据重要地位。政策明确,将新型智库建设专项资金提升至1000万元以上, 为文化发展顶层设计注入强劲动力,既体现了资金数字的跃升,更释放出安徽加码文化建设的坚定信号,为各类文化创新研究 筑牢稳定资金后盾。 在相关行业人士看来,在产业赛道选择上,安徽的布局较为明智,面对东部省份在传统文化产业领域已形成的规模效应, 安徽果断避开正面竞争,将重心投向电竞、数字创意等新兴赛道。这些领域尚未形成绝对头部垄断,为后发地区留下了突围发 展的空间。而安徽依托长三角区位优势,既能承接东部地区的人才与技术外溢,又能以政策红利吸引本土创新力量集聚,形成 独特发展优势。 值得关注的是,新政的资金投向虽非"天价",却能精准撬动社会资本 ...
沈阳“十五五”规划建议:推动冰雪旅游、冰雪运动、冰雪文化、冰雪装备全产业链发展
Zheng Quan Shi Bao Wang· 2025-12-15 00:55
Core Viewpoint - The proposal by the Shenyang Municipal Committee emphasizes the integration of culture, tourism, sports, and commerce to enhance economic and social development in Shenyang [1] Group 1: Cultural Industry Development - The plan aims to optimize the development space for the cultural industry by leveraging historical, red, industrial, and ethnic cultural resources [1] - It focuses on promoting industries such as creative design, broadcasting media, and handicrafts, while accelerating the construction of cultural districts and creative parks [1] - The initiative includes the establishment of a national cultural and technology integration demonstration base to foster new business formats like animation, digital creativity, micro-short dramas, and e-sports [1] Group 2: Tourism Enhancement - The proposal seeks to improve the "Four Seasons Tour" brand and cultivate new integrated scenarios for leisure, night consumption, and outdoor sports [1] - It aims to create a national cultural and tourism consumption demonstration city and accelerate the development of a strong tourism city [1] - Hosting internationally influential sports events and exploring city-specific events are also part of the strategy [1] Group 3: Sports Development - The plan emphasizes strengthening the brand matrix of "three major ball" sports events and aims to establish Shenyang as a key city for football development in China [1] - It promotes nationwide fitness activities to enhance both public and competitive sports levels, contributing to the construction of a strong sports city [1] - The development of the ice and snow economy is highlighted, particularly in relation to hosting the 15th National Winter Games in Shenyang and promoting the entire industry chain of ice and snow tourism, sports, culture, and equipment [1] Group 4: Economic Policies - The proposal includes implementing proactive cultural economic policies to enhance the professional, large-scale, and intensive development capabilities of state-owned cultural enterprises [1] - It encourages social capital to invest in the cultural and tourism industry through various forms [1]
焦点访谈丨“十五五”文化建设新提法如何解锁创新密码?一文读懂
Yang Shi Xin Wen Ke Hu Duan· 2025-12-12 10:08
0:00 "十五五"规划建议指出,大力繁荣文化事业,营造良好文化生态,提升文化原创能力,推动新闻出版、广播影视、文学艺术等领域精品创作。培育形成规模 宏大、结构合理、锐意创新的高水平文化人才队伍。广泛开展群众性文化活动,繁荣互联网条件下新大众文艺。 其中"繁荣互联网条件下新大众文艺"是"十五五"规划建议中关于文化建设的一个全新的提法和目标。 中国文艺评论家协会副主席、北京师范大学艺术与传媒学院院长 胡智锋:背后的意义我认为是看到了正在勃发和兴旺发展中的新大众文艺景观,将酝酿整 个民族新的文化想象和文化创造的可能性。新大众文艺挖掘和充分调动藏在民间的具有想象力、创造力的高手,借助新时代互联网大平台和环境,释放自己 的创造力和想象力,激发全民族的创新创造活力。 专家说"繁荣互联网条件下新大众文艺",能激发全民族的创新创造活力。它为什么能量这么大?需要先搞清楚它的含义,也就是这个"新提法""新目标",到 底新在哪儿? "十五五"规划建议为什么要专门强调"繁荣互联网条件下新大众文艺",这背后又是一盘怎样的大棋? 新大众文艺是一片巨大的蓝海经济。以在网上爆火的微短剧为例,它创造的市场价值可谓惊人,2024年其市场规模达 ...
焦点访谈|“十五五”规划建议新提法,新大众文艺这样上“新”
Yang Shi Wang· 2025-12-11 14:02
Core Viewpoint - The "14th Five-Year Plan" emphasizes the promotion of cultural development, particularly focusing on the new public art under the internet, aiming to enhance cultural originality and create a favorable cultural ecosystem [1] Group 1: New Public Art - The term "new public art" signifies a shift from professional creators to a broader public, allowing anyone with ideas to engage in artistic creation, thus transforming art from a niche to a shared experience [5][7] - The rapid development of the internet has lowered the barriers to creation, enabling individuals to produce content using just a smartphone, and has expanded the distribution platforms beyond traditional venues [5][7] Group 2: Economic Impact - The new public art sector is a significant economic driver, with the micro-short drama market alone projected to reach 50.44 billion yuan by 2024, and expected to exceed 100 billion yuan by 2027 [7][9] - Cities are establishing specialized short drama production bases to foster new economic growth points, with examples including Zhengzhou and Dongguan, which have created efficient production processes [9][12] Group 3: Cultural Heritage and Innovation - The integration of traditional cultural elements with modern storytelling is evident in the popularity of various art forms on social media, showcasing China's rich cultural heritage to a global audience [11][19] - Young creators are increasingly using modern platforms to revive and innovate traditional crafts, making them accessible and appealing to a wider audience [14][19] Group 4: Regulatory Framework - The "14th Five-Year Plan" calls for the establishment of regulations to guide the healthy development of online literature, games, and audiovisual content, ensuring a balanced cultural ecosystem [21][23] - Local governments are implementing supportive policies for micro-short dramas, including financial incentives and prioritization in distribution, to promote quality content and positive cultural narratives [23][25]
数字消费时代来临 浙江加速布局新赛道
Sou Hu Cai Jing· 2025-10-13 16:21
Group 1 - The core viewpoint of the news is the emphasis on the development of digital consumption as a key driver for expanding domestic demand, supported by a joint guideline issued by multiple government departments [2][4]. - The guideline focuses on improving both the "hard infrastructure" and "soft environment" for digital consumption, with tasks outlined in four areas: enriching supply in the digital consumption field, nurturing digital consumption entities, optimizing support systems, and creating a favorable environment for digital consumption [2][4]. - Digital consumption is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total household consumption, highlighting its significance in the economy [2]. Group 2 - Zhejiang province is positioned as a leader in the digital economy, with the core industry value added expected to exceed 1 trillion yuan in 2024, supported by a solid manufacturing base and innovative enterprises [3]. - The province has seen a 27.4% increase in retail sales through public networks in the first half of 2025, significantly outpacing the overall retail sales growth [3]. - New retail formats such as instant retail and live-streaming e-commerce are emerging, with events like the "618" promotion on Tmall driving record sales in categories like 3C digital products [3]. Group 3 - The guideline encourages local governments to utilize fiscal policies to lower financing costs for digital consumption enterprises, including loan interest subsidies and risk compensation [4]. - It emphasizes the need for financial support for small and micro enterprises in the digital consumption sector, as well as the development of innovative consumption scenarios like smart business districts and digital streets [4]. - The release of policy incentives and technological innovations is expected to enhance Zhejiang's leading position in digital consumption, contributing to high-quality development nationwide [5].
“知音湖北”叫响全国 湖北旅游综合收入年底将破万亿
Zheng Quan Shi Bao Wang· 2025-09-29 14:37
Core Insights - Hubei Province is experiencing significant growth in tourism and cultural industries, with a projected 4.36 billion visitors in the first half of 2025, marking a 14.68% increase year-on-year, and a tourism revenue of 454.88 billion yuan, up 16.02% [1] Tourism Growth - The number of inbound tourists reached 2.0574 million, reflecting a 54.89% increase [1] - The tourism revenue is expected to exceed 1 trillion yuan by the end of the year [2] Cultural Industry Development - During the "14th Five-Year Plan" period, Hubei's cultural industry has shown a "V"-shaped recovery, with key indicators such as revenue from large-scale cultural enterprises and value-added from cultural industries leading in Central China [1] - The number of large-scale cultural enterprises increased from 2,967 at the end of the "13th Five-Year Plan" to 4,213 by June 2025, ranking sixth nationally [1] - Revenue from large-scale cultural enterprises grew from 379.6 billion yuan in 2020 to 535.5 billion yuan in 2024, with a compound annual growth rate of 9%, significantly outpacing provincial GDP growth [1] New Business Models and Innovations - Revenue from new cultural business models rose from 102.7 billion yuan at the end of the "13th Five-Year Plan" to 196.3 billion yuan in 2024, achieving a compound annual growth rate of 17.6% [2] - The share of new business models in the revenue of large-scale cultural enterprises increased from 27% to 36.7% during the same period [2] Strategic Initiatives - Hubei has launched the "Global Promotion Plan for Knowledgeable Hubei" and organized various cultural and tourism events to enhance the industry [2] - The province aims to develop new business models in leisure, low-altitude tourism, digital tourism, and other areas, creating a comprehensive industry chain [2] Future Directions - Hubei plans to upgrade traditional cultural industries through digital transformation and promote new cultural sectors such as digital publishing and smart technology [3] - The province will support local governments and cultural enterprises in exploring new fields and business models within the cultural industry [3]
路演企业市场估值增23.6%,大湾区文投会成“超级合伙人”
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-12 13:50
Group 1 - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference has released cultural industry investment funds totaling approximately 25 billion yuan over two years, with a signed investment amount of 2 billion yuan in 2023 and an actual financing amount of 1.51 billion yuan within a year [1] - The average market valuation of companies participating in roadshows has increased by 23.6%, with examples such as Jason Animation's valuation rising from less than 600 million yuan to 2 billion yuan [1][3] - The conference aims to connect cultural enterprises with investment institutions, promoting investment opportunities in the cultural sector and enhancing collaboration between the two parties [5][6] Group 2 - The Greater Bay Area has created 1/9 of the national economic output with only 0.6% of the country's land area, showcasing rapid development in new productive forces [3] - The cultural industry in Guangdong is characterized by strong competitive advantages in digital creativity, animation games, online audio-visual, and digital cultural manufacturing [4] - The conference emphasizes investment in future-oriented cultural sectors rather than traditional cultural fields, aligning with national strategies for cultural digitalization and technological integration [4][5] Group 3 - The 2025 Greater Bay Area Cultural Industry Investment Conference is scheduled to take place from November 26 to 28 in Guangzhou, featuring a "3+365" model for year-round investment services [7] - The conference will include a main forum, eight thematic roadshows, and various supporting activities to showcase new products, technologies, and scenarios, facilitating funding for enterprises and project discovery for investors [7] - The conference aims to promote deep integration of culture, technology, and finance, continuously launching new cultural projects in areas such as AIGC, digital humans, and the metaverse [7]