广汽昊铂SSR超跑

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广汽集团董事长:全面进入“战时状态”!
中国基金报· 2025-07-11 16:04
Core Viewpoint - GAC Group has entered a "wartime state" to tackle the challenges of the automotive industry's transformation, focusing on three major battles to reinvent itself [2]. Group 1: User Demand Battle - User demand is identified as the core variable in the evolution of the automotive industry, with a shift towards vehicles that serve as personalized and emotional companions [4]. - GAC Group is enhancing its customer insight capabilities and restructuring its user operation system to meet core user needs and create emotional value [4]. - The company aims to achieve an acceleration performance of under 3 seconds for household products and a target of 12 kilometers per kilowatt-hour for energy efficiency [4]. - GAC Group plans to introduce multiple range-extended and plug-in hybrid models starting in 2025, with the GAC Haobo HL range-extended version set to launch in August 2025 [5]. Group 2: Product Value Battle - GAC Group has developed leading technologies in the electric vehicle sector, including high-safety battery systems and advanced hybrid systems, through sustained R&D investment [7]. - The company is focusing on intelligent driving technologies, aiming to launch its first mass-produced L4 autonomous vehicle by 2025 [7]. - GAC Group emphasizes safety with the "GAC Starling Safety Guardian System," which includes dual redundancy designs for eight critical systems [7]. - Collaborations with tech companies like Huawei and CATL are ongoing to enhance product value and meet personalized user demands [7]. Group 3: Service Experience Battle - GAC Group is implementing an Integrated Product Marketing and Sales (IPMS) system to enhance customer experience and satisfaction [9]. - The company has restructured its service processes and introduced a Net Promoter Score (NPS) management system to focus on customer experience [9]. - GAC Group aims to resolve 93% of customer issues within two hours and is expanding its service network in lower-tier cities [9][10]. - A regular Over-The-Air (OTA) update system for vehicle software will be fully implemented by 2025 to provide users with a continuously updated technology experience [9].