第三代混动系统

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冯兴亚:打赢“三大战役” 再造新广汽,2027年自主力争200万辆
Zhong Guo Jing Ji Wang· 2025-07-12 03:36
Core Viewpoint - The automotive industry is undergoing significant transformation, and GAC Group is entering a "wartime state" to address evolving user demands and enhance product value and service experience [1] Group 1: User Demand Battle - GAC Group is restructuring its R&D system to focus on user insights, ensuring that vehicle development meets both functional and emotional value [2] - The company emphasizes the importance of understanding and meeting emotional needs, as vehicles are now seen as personal companions rather than just functional products [1][2] Group 2: Product Value Battle - GAC Group is investing heavily in R&D to enhance safety and technology, mastering key technologies such as high-safety battery systems and advanced driving assistance [2] - The company aims to launch its first mass-produced L4 autonomous driving vehicle this year, showcasing its commitment to innovation in the smart vehicle sector [2] Group 3: Service Experience Battle - GAC Group is implementing an integrated product marketing and sales (IPMS) system to enhance customer experience and satisfaction [4] - The company is focusing on online and offline service integration, aiming to resolve 93% of customer issues within two hours [4] - GAC is also expanding its service network in lower-tier cities to better reach consumers [4] Future Goals - GAC Group aims to achieve a sales target of 2 million units for its self-owned brands by 2027, focusing on delivering both functional and emotional value to users [5]
广汽集团董事长:全面进入“战时状态”!
Zhong Guo Ji Jin Bao· 2025-07-11 16:15
Core Viewpoint - GAC Group has entered a "wartime state" to tackle the challenges of the automotive industry's transformation and aims to reinvent itself through three major battles [2] Group 1: User Demand Battle - User demand is identified as the core variable in the evolution of the automotive industry, with a shift towards smart, connected, and emotional vehicles [4] - GAC Group is enhancing its customer insight capabilities and restructuring its user operation system to meet core user needs and create emotional value [5] - The company aims to improve product acceleration performance, targeting a 0-100 km/h acceleration in 3 seconds for household products, and aims for an energy efficiency of 12 km per kWh [6] Group 2: Product Value Battle - GAC Group has invested heavily in R&D, mastering leading technologies in the new energy vehicle sector, including high-safety battery systems and advanced hybrid systems [8] - The company plans to launch its first L4 level autonomous driving vehicle by 2025, leveraging advanced AI and electronic architectures [8] - GAC Group emphasizes safety with a comprehensive safety system, including dual redundancy for eight key systems, ensuring user safety [8] Group 3: Service Experience Battle - GAC Group is implementing an integrated product marketing and sales (IPMS) system to enhance customer experience and satisfaction [10] - The company aims to resolve 93% of customer issues within two hours and is enhancing its service capabilities through a comprehensive service process [11] - GAC Group is focusing on online and offline integration, with a 24/7 online service and over 2000 sales service points nationwide [10][11]
广汽集团董事长:全面进入“战时状态”!
中国基金报· 2025-07-11 16:04
Core Viewpoint - GAC Group has entered a "wartime state" to tackle the challenges of the automotive industry's transformation, focusing on three major battles to reinvent itself [2]. Group 1: User Demand Battle - User demand is identified as the core variable in the evolution of the automotive industry, with a shift towards vehicles that serve as personalized and emotional companions [4]. - GAC Group is enhancing its customer insight capabilities and restructuring its user operation system to meet core user needs and create emotional value [4]. - The company aims to achieve an acceleration performance of under 3 seconds for household products and a target of 12 kilometers per kilowatt-hour for energy efficiency [4]. - GAC Group plans to introduce multiple range-extended and plug-in hybrid models starting in 2025, with the GAC Haobo HL range-extended version set to launch in August 2025 [5]. Group 2: Product Value Battle - GAC Group has developed leading technologies in the electric vehicle sector, including high-safety battery systems and advanced hybrid systems, through sustained R&D investment [7]. - The company is focusing on intelligent driving technologies, aiming to launch its first mass-produced L4 autonomous vehicle by 2025 [7]. - GAC Group emphasizes safety with the "GAC Starling Safety Guardian System," which includes dual redundancy designs for eight critical systems [7]. - Collaborations with tech companies like Huawei and CATL are ongoing to enhance product value and meet personalized user demands [7]. Group 3: Service Experience Battle - GAC Group is implementing an Integrated Product Marketing and Sales (IPMS) system to enhance customer experience and satisfaction [9]. - The company has restructured its service processes and introduced a Net Promoter Score (NPS) management system to focus on customer experience [9]. - GAC Group aims to resolve 93% of customer issues within two hours and is expanding its service network in lower-tier cities [9][10]. - A regular Over-The-Air (OTA) update system for vehicle software will be fully implemented by 2025 to provide users with a continuously updated technology experience [9].