"你银行的工作，比宝宝的成长还重要啊？" "这两件事情都重要啊，为什么非要分个先后呢？" 这是近日播出的电视剧《淬火年代》中女主崔冰冰面临事业与家庭的抉择时作出的"标准答案"。但看似 这个独立的大女人，却在与男友争吵后以泪洗面妥协退让，在后者相信直觉坚持冒险时答应"如果失 败，我来养你"，虽然不情愿却多次帮助他的兄弟处理烂摊子。 作为一部典型的大男主年代剧，《淬火年代》聚焦于上世纪九十年代末制造业转型的故事，以坚持研发 创新的工程师柳钧为主人公，但也从情感、家庭、职业等角度展现了多位性格各异的女性角色。 从"婚前协议"到"婚内出轨"，剧中与女性角色相关的话题引发了诸多讨论。以崔冰冰为例，虽然剧方称 之为"独立女性"，但许多网友认为她只是服务于男主的工具人，是"那种高呼着男女平等而无法精神独 立的伪婚姻平等者"。 透过剧中女性角色的命运轨迹，我们能看到家庭主妇式女人的悲剧，以及事业型贤内助的成功。然而， 《淬火年代》中塑造的"独立女性"形象是否真的独立？作为一部大男主年代剧，其中的女性角色究竟在 何处觉醒，又在何处被再度收敛？ 倘若将《淬火年代》置于大男主剧的发展脉络中，便不难发现该题材下的女性角色是如何逐渐戴 ...

从出海作品质量来看，"酷"的评价同样当之无愧。《庆余年》《斗罗大陆》《我们生活在南京》等网络 文学被大英图书馆收藏；《琅琊榜》《甄嬛传》《苍兰诀》《沉默的真相》直至近期的《藏海传》等一 众剧集，都在海外引发追剧热潮；除了有口皆碑的《黑神话：悟空》，《原神》《王者荣耀》等多款国 产游戏也在全球积累了数千万乃至上亿的玩家。 出海"新三样"的热潮背后，是深厚澎湃、连绵强劲的文艺脉动，是精品不断、活力四射的文艺大观。小 说《三体》之后，《流浪地球》系列以及《独行月球》等展示中国科幻电影发展的加速度；《哪吒之魔 童闹海》之外，《长安三万里》《中国奇谭》等接力展开中国动画令人目不暇接的绚丽画卷；而舞台艺 术领域中，舞蹈诗剧《只此青绿》、舞剧《咏春》等更是以现象级的出圈传播，将"酷中国"的文化创造 力和审美想象力淋漓尽致地展现在观众和网友面前。 伴随中国式现代化不断推进，"两个结合"特别是"第二个结合"不断深化，新时代中国文艺将中华优秀传 统文化与人类命运的未来创想，深刻融汇于中国人民创造历史的火热现实，形成了独具魅力的"酷叙 事"。面对加速迭代的人工智能、虚拟现实、物联网等新技术新应用，面对沉浸、交互、定制、众创、 人机 ...

如今，情绪价值主导的全新叙事，让IP超越时间、年龄的限制成为可能。IP产业正在升级之中，产品设计从功能满足转向情感共振，叙事载体突破单一媒 介束缚，本土IP加速全球化渗透。在当下文娱产业的全球化浪潮中，IP正在成为文化输出的通用语言。 "从农场到工厂，从工厂到乐园，从中国到全球。"这几乎是侯晓楠IP全产业链运营及全球运营的三部曲。侯晓楠一直相信，IP是撬动消费的超级变量。在 他看来，消费即表达，IP即身份，情感消费将驱动千亿生态圈。打通内容-体验-商业的链路，IP将成为深入年轻圈层的通行证。 侯晓楠是阅文IP宇宙的"织网者"。仅2024这一年的时间里，阅文就新增了约33万名作家、65万本小说，以及420亿中文字符。此外，全网霸屏TOP30的剧 集中，每两部就有一部是来自阅文出品或阅文IP。今年年初，侯晓楠提出"在海外再造一个阅文"，这更标志着新赛点的临近。 侯晓楠于2020年4月加入阅文，担任阅文集团总裁，随后于2023年5月出任阅文集团首席执行官兼总裁。五年来，这位北航计算机系出身、兼具产品经理敏 锐与创业者魄力的CEO，将阅文锻造成"IP宇宙的织网者"，以"IP农场-IP工厂-IP乐园"三阶战略，让中国故 ...

Core Viewpoint - The short drama industry is experiencing a transformation, leveraging classic IPs to attract audiences and generate buzz, despite initial skepticism about the format [1][5][28] Group 1: Short Drama Development - Short dramas have evolved from being overlooked to becoming a new avenue for content consumption, driven by the redistribution of content flow [1] - The adaptation of classic IPs into short dramas has sparked mixed feelings among audiences, reflecting a broader industry change [1][8] Group 2: Popularity of "Liang Jian" - "Liang Jian" is regarded as a classic military drama, achieving significant viewership upon its release in 2005, with an average rating of 11.42% in its first week [2] - The show has maintained its popularity over the years, with a high Douban score of 9.5, and its quotes have become internet memes, enhancing its cultural relevance [2][4] Group 3: Marketing and Audience Engagement - The announcement of a short drama titled "Shan He Hui Xiang," featuring the original cast of "Liang Jian," generated substantial online interest, with 827.8 million views on Douyin [5][8] - The marketing strategy capitalizes on the nostalgia associated with the original series, creating a buzz even before the show's release [5][8] Group 4: Industry Trends and Future Outlook - The short drama market is projected to grow significantly, with an estimated market size of 504.4 billion yuan by 2024, potentially surpassing the film market [24] - The user base for micro short dramas reached 5.76 million by mid-2024, indicating a growing acceptance and demand for this format [22][24] - Major platforms are increasingly investing in classic IP adaptations, reflecting a shift towards high-quality content in the short drama sector [25][28]

Core Viewpoint - The Central Radio and Television Station is preparing a diverse range of dramas for the summer season, focusing on realistic and historical themes to engage audiences [1][5]. Group 1: Focus on Realistic Themes - Dramas such as "The Age of Quenching" and "In the Name of Law" have gained widespread attention, reflecting the struggles and progress of Chinese manufacturing and providing insights into the judicial system [2][4]. - The summer lineup includes various realistic dramas that explore themes of female growth, the struggles of migrant workers, and historical narratives related to the Anti-Japanese War [2][4]. Group 2: Awards and Recognition - Recent awards at the 30th Shanghai Television Festival highlighted the success of realistic dramas, indicating a deepening of creative efforts in this genre [4]. - The increasing quantity and quality of realistic dramas have positioned them at the forefront of viewership and critical acclaim in the Chinese television landscape [9]. Group 3: International Expansion - Chinese dramas have become a significant cultural export, with 70% of the total audiovisual program export revenue coming from this genre, reaching over 200 countries and regions [11]. - Notable international successes include "My Alashan," which is the first Chinese drama to compete in the main competition at the Cannes Television Festival, and "Blossoms," which won an award at the Busan International Film Festival [11][13]. Group 4: Cultural Representation - The integration of traditional Chinese culture and aesthetics in historical dramas is crucial for expanding their international market appeal [13][15]. - Sci-fi dramas, such as "The Three-Body Problem," have also gained attention in international markets, indicating a growing interest in diverse genres beyond traditional narratives [15][17].

Group 1 - The recent 30th Magnolia Awards highlighted a shift in the landscape of the film and television industry, with multiple companies gaining recognition instead of a few dominating the awards [1] - The trend of "grounded ancient costume dramas" is emerging, as companies are increasingly focusing on this genre despite its lack of awards recognition [2][5] - The success of the series "My Alatai" at the Magnolia Awards signifies a potential shift towards high-quality short dramas, indicating a diversification in content creation [13] Group 2 - Companies like Huace and Yaoke are targeting grounded ancient costume dramas, with Huace focusing on grand narratives and Yaoke aiming for "dark horse" projects [5][10] - Newly emerging companies such as Xinguang and Ningmeng are also making significant strides, with Xinguang's projects showing promise for future hits [10][19] - The industry is witnessing a surge in fantasy adventure themes, with companies like Jiageng and Ningmeng exploring new narrative territories [14][17] Group 3 - The market is seeing a blend of traditional themes and innovative storytelling, as companies strive to maintain their competitive edge while exploring new genres [22][24] - The ongoing dialogue about the coexistence of long and short dramas suggests a more optimistic outlook for the industry, with both formats catering to different audience needs [24]

Group 1 - The core viewpoint of the articles emphasizes that despite the challenges posed by fragmented narratives, the long drama sector continues to produce high-quality works, with the 30th Shanghai Television Festival showcasing a diverse range of entries for the Magnolia Award [1][2][4] - The Magnolia Award has become a significant honor in the industry, with this year's nominees reflecting a high standard and a variety of themes, from national sentiment to financial reform and crime documentaries [1][4] - The success of series like "Mountain Blooming Time" highlights the importance of authenticity in storytelling, as it is based on real-life events and characters, resonating deeply with audiences [5][6][8] Group 2 - The discussion at the Magnolia Television Forum indicates that long and short dramas are not in competition but can coexist and learn from each other, with both forms evolving to meet audience demands [12][13] - Industry leaders recognize that the competition for viewers is not just between long and short dramas but also includes various entertainment forms such as games and short videos, necessitating a focus on quality content [14] - The need for long video platforms to reassess their content quantity and quality is highlighted, as user engagement is declining, prompting a shift towards producing more compelling and attractive series [14]

Core Insights - Chinese online literature has become a global cultural phenomenon, with 200 million overseas active users, 120,000 new local authors, and 500,000 new local creative works [1] Group 1: Industry Trends - The "going global" aspect of online literature has emerged as a significant highlight of Chinese culture's international outreach, with notable works being recognized and archived in prestigious overseas libraries [1] - The industry is transitioning from mere content output to building a global IP ecosystem, with adaptations of online literature gaining traction on major overseas streaming platforms [2] - The popularity of Chinese online literature IP adaptations, such as "With Phoenix" and "Celebrating the Remaining Years 2," has sparked a new wave of interest in Chinese aesthetics abroad [2] Group 2: Recognition and Awards - The 2024 annual list released by the China Writers Association includes 30 online literature works and 10 new authors, showcasing a significant enhancement in the quality and structure of online literature [3] - The list highlights four key characteristics: increased awareness of quality in novel creation, the booming trend of IP adaptations, improved overseas dissemination efficiency aided by AI, and a proactive approach from young authors towards narrative innovation [3] - The inclusion of works like "Princess Chang" and "Dragon's Call: Infinite Evolution!" in the overseas dissemination list reflects the resonance of Chinese narratives with global readers [3] Group 3: Cultural Exchange - The "穿书" (穿越书) narrative style, where protagonists traverse into the story, has intrigued overseas readers, showcasing the innovative storytelling of Chinese authors [3] - The influence of classical Chinese literature and cultural elements in contemporary works enhances the appeal of Chinese online literature in the global market [3] - The digital archiving of 30 works in national libraries promotes the mainstreaming and quality enhancement of online literature [4]

6月19日，中国电视剧制作产业协会（中制协）联合优酷、腾讯视频、爱奇艺三大视频平台召开媒体通 气会，聚焦影视行业盗版治理问题。正值"剑网2025"专项行动重点针对视听作品的网络侵权行为展开整 治之际，本次媒体会就当前行业盗版现状、维权难点及治理思路进行了深入交流，并发布了多个近期典 型案例。 案例3：近期《藏海传》《折腰》等热播剧也难免盗播之灾。一男子以营利为目的，在互联网搭建上百 个盗版影视网站，非法采集未授权的影视作品，累计违法所得数十万元，目前已被刑事拘留。 案例4：某短视频平台侵权《庆余年》案，二审法院认为该平台主观侵权故意明显，侵权情节严重，适 用惩罚性赔偿，判决其赔偿964万元，是少见的采用惩罚性赔偿的案例。 案例5：腾讯诉安博电视盒子侵权案，美国德州西区联邦法院作出终审判决，判赔8475万美元（人民币 约6.16亿元），其中《长相思》获赔1170万美元（人民币约8527万元），这是国内企业在海外视频维权 的最高判赔，同时也为类似案例判决提供了有力借鉴。 案例1：优酷与爱奇艺共同起诉短视频侵权案，法院一审判偿80万元，这是两大平台首次联合作为原告 的案件，具有标志性意义。 案例2：《狂飙》短视频平 ...

Core Insights - The 2024 China Online Literature Influence List highlights the increasing awareness of quality and literary consciousness in online novel creation [1][2] - The trend of IP adaptation in online literature continues to thrive, showcasing strong momentum in "breaking the circle" development [1][2] - The effectiveness of overseas dissemination of online literature has improved significantly with the assistance of AI [1] - Young online writers are actively engaging with contemporary themes, pursuing narrative breakthroughs, and enhancing quality awareness [1] Summary by Categories Online Novel Rankings - The top 10 online novels include works like "Next Stop, Pengcheng Square," which breaks traditional narrative rules and showcases contemporary life and regional culture [1] - "Ten Days of End" features a unique worldview that conveys civilizational fables, challenging the genre rigidity of online literature [1] IP Influence Rankings - The top 10 IP works include adaptations such as "Celebrating More Than a Year" for TV, "Sword Comes" for animation, and "I Am a Stepmother in the 1980s" for micro-dramas, demonstrating strong conversion power from online literature to visual media [1] Overseas Dissemination Rankings - The top 10 works in overseas dissemination, such as "Princess Chang" and "River Clear and Sea Calm," utilize innovative narrative techniques and rich Chinese aesthetic appeal, resonating widely with global readers [1][2] Objectives of the Influence List - The release of the list aims to strengthen creative guidance, optimize genre structure, and enhance quality awareness in online literature [2] - It promotes the transformation of online literature into films, games, and animations, improving the IP development industry chain [2] - The initiative seeks to position online literature as a pioneer of world culture in the digital age, facilitating the global reach of Chinese civilization [2] - The event also included the archiving of the 30 listed works in the National Version Library in a digital format [2]