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承接环球度假区外溢效应,北京通州再添新酒店
Bei Jing Shang Bao· 2025-09-28 14:31
Group 1 - The Beijing Universal Resort is experiencing significant growth, with surrounding tourism and hospitality developments enhancing its appeal [1][4] - The "Yi He Live" commercial complex has opened in the Zhangjiawan Design Town, introducing two new hotels to cater to business needs and the overflow effect from the Universal Resort [2][3] - The opening of multiple high-end hotels around the Universal Resort is strategically timed to capture the increased demand during the upcoming Mid-Autumn and National Day holidays, with booking rates already reaching 50%-60% [3] Group 2 - The 2023 Global Theme Park and Museum Report indicates that visitor numbers to Beijing Universal City reached 9 million, a 109% increase from 4.3 million in 2022, highlighting the resort's strong growth trajectory [4] - New entertainment projects, such as the Beijing Haichang Ocean Park and a family-oriented park featuring international IPs, are under construction to further enhance the area's tourism offerings [4] - The economic impact of a large theme park can be substantial, with a reported consumption leverage effect of 1:18.8, meaning every 1 yuan spent at the park can stimulate 18.8 yuan in local economic activity [4][5]