本期DataEye将看看那些很少被看见，却拥有大众市场的乡村短剧。 9月25日，中共中央宣传部、农业农村部、教育部、文化和旅游部、广电总局、中国文联、中国作协等七部门联合印发了《"文艺赋美乡村"工作方案 （2025－2027年）》。 其中"重点任务"一栏中提到，实施优秀微短剧扶持计划，组织创作农民群众喜闻乐见的文艺作品，是本次促进乡村文化事业和文化产业繁荣发展的重要任 务之一。 DataEye短剧观察发现：目前，乡村题材微短剧正在成为新热点。 一、乡村短剧现状 目前，乡村短剧大致可分为两类： 1、由专业制作团队制作的乡村文旅剧。 乡村文旅剧多由地方文旅部门制作，以《飞扬的青春》以及"跟着微短剧去旅行"入选作品为例，这类微短剧响应文旅政策，多讲述乡村振兴、农旅产业等 故事，播出平台包含官媒、长视频平台以及抖音、快手等短视频平台。 2、由素人制作的乡村短剧 由素人创作的乡村短剧中，据ADX数据，截至目前，播放量最高的乡村短剧为抖音账号"阿乐哥哥"播出的微短剧《阿乐哥哥的故事》，播放总量超80 亿。这也是ADX后台播放量最高的微短剧。 来源：DataEye-ADX行业版 除了"阿乐哥哥"外，抖音有大量账号发布乡村短 ...

Group 1 - The film "Nanjing Photo Studio" has surpassed a box office of 2.3 billion, significantly increasing the online archive inquiry volume at the Nanjing Archives by approximately 100 times [1][5] - The summer box office has reached a total of 8.9 billion, with over 200 million admissions to cinemas as of August 12 [1] - The film "Nanjing Photo Studio" has attracted over 60 million viewers, reviving the audience's memories of the War of Resistance and patriotic sentiments [3] Group 2 - The animated film "Wang Wang Mountain Little Monster" has set a new box office record within 10 days of release, leading to a surge in tourism at filming locations such as Jin Ci Museum, which saw record-high visitor numbers [7] - The film's merchandise, including plush toys, sold out quickly, with 300,000 blind boxes sold by a company in Guangzhou [7][9] - Over 30 companies are eager to collaborate with "Wang Wang Mountain Little Monster," resulting in more than 400 licensed products across various sectors [9] Group 3 - The film industry is experiencing a significant boom, with multiple film stocks being favored by institutions, leading to some stocks doubling in price within five days [9] - As of August 7, the national annual box office has exceeded 35 billion, achieving this target 55 days earlier than the previous year [9] - The potential for the film industry in China is seen as vast, with opportunities in IP licensing, cultural tourism integration, and derivative development just beginning to be explored [9]

Core Viewpoint - The "Longcheng Foot Art Movement" cultural performance series in Yanqing District aims to highlight local culture and promote community engagement through various artistic forms, contributing to both cultural enrichment and economic vitality in the region [1] Group 1: Event Overview - The first performance of the "Longcheng Foot Art Movement" series took place on August 9, featuring an ecological culture theme titled "Green Water and Green Mountains, Ecological Home" [1] - The event has gathered over 300 performances from 26 administrative units, with participation from more than 3,000 performers and an audience exceeding 10,000 [1] - A total of 100 premium programs will be showcased every Friday and Saturday evening at the International Pavilion Square of the Beijing International Garden Expo Resort starting in mid-August [1] Group 2: Cultural Impact - The initiative emphasizes community involvement, allowing local residents to take center stage in cultural activities, thereby activating local cultural creativity [1] - The program aims to integrate cultural activities with tourism to stimulate the night economy, making culture a tangible force that enhances livelihoods and enriches urban life [1] - Future performances will continue to bring culture to grassroots levels, ensuring that the cultural and emotional essence permeates every corner of Yanqing [1]

Core Viewpoint - Zhangjiajie has gained significant attention and popularity due to its portrayal in the highly-rated Korean drama "My Life as a Dog," leading to increased tourism interest from South Korea [1][3][7] Group 1: Tourism Growth - The number of South Korean tourists visiting Zhangjiajie is projected to reach 400,000 in 2024, accounting for over half of the park's international visitor market share [3] - Zhangjiajie is expected to receive over 1.83 million international tourists in 2024, a year-on-year increase of 166.3% [7] Group 2: Marketing and Promotion - Zhangjiajie has actively engaged in marketing efforts, including sending invitations to the creators of "My Life as a Dog" to visit the area [1][8] - The city plans to conduct promotional activities in 17 countries and regions in 2024, inviting over 2,300 foreign travel agents to explore the destination [8] Group 3: Unique Attractions - Zhangjiajie is renowned for its stunning natural landscapes, including the Wulingyuan Scenic Area and Tianmen Mountain, which attract adventure-seeking tourists [4][9] - The area offers a variety of services tailored to international visitors, including Korean language support and culturally relevant amenities [6][9] Group 4: Cultural Impact - The success of "My Life as a Dog" has created a cultural bridge, enhancing the emotional connection between international audiences and Zhangjiajie's scenic beauty [8][9] - The interplay between film and tourism is becoming increasingly effective, showcasing the potential for media to drive travel interest [10]