中国经济网北京9月13日讯（记者 成琪 梁木 王蒙） 2025年中国国际服务贸易交易会于9月10日在北京开 幕。完美世界集团高级副总裁、总编辑伊迪在接受记者采访时表示，今年是完美世界控股集团第6次参 展，在本届展会上，完美世界带来的是场景设置，该场景设置分为两个部分：第一部分是体验虚拟场景 拍摄，第二部分是电影院线沉浸式体验。希望观众能够在电影院外，体验最新的虚拟拍摄技术。 围绕2025年服贸会"数智领航，服贸焕新"主题，伊迪向记者分享了完美世界一路走来所研发的新技术、 新产品。伊迪说："从04年成立到现在，我们一直都在以核心科技研发作为产品的推动力。在智能化到 来的时候，积极拥抱智能化技术，以及包括智能化的应用场景和模式。比如在游戏生产管线中，我们运 用自己研发的大模型智能体平台，可集成各类私有化部署和商业大模型，具备记忆模块和工具使用能 力，可定制各种场景的AI智能体，有效赋能游戏生产环节。我们也在不断的探索这方面技术深化，能 够更好地提高生产效率。" 在影视制作方面，完美世界也积极拥抱智能化技术，提高生产效率。伊迪说："影视制作我们也有弧光 智作系统，这是为了管理好拍摄整个生产流程而创造的平台管理体系。 ...

Core Insights - The event held on June 24, 2025, in Tianjin focused on the latest trends in AI development, featuring insights from various experts and representatives from technology companies [1] - Perfect World Group's Senior Vice President, Edy, highlighted the revolutionary impact of AI technology on the gaming industry and shared the company's practical achievements in the AI+gaming sector [1] Group 1: AI's Impact on Gaming - AI empowers the gaming industry in three dimensions: enhancing game product experiences, restructuring game production methods, and providing spillover value to other fields [3] - AI-assisted and AI-native games are creating new possibilities, with 78% of players willing to extend gameplay time for intelligent NPCs and 81% willing to pay for it [3] - The emergence of AI-native games in 2024 signifies a shift in industry competition towards a deeper contest of technology and creativity [3] Group 2: Production and Efficiency - AI is driving the gaming production process towards intelligent upgrades, addressing the rising demand for high-quality content in the entertainment industry [3] - Perfect World has integrated AI technologies into its game development pipeline, collaborating with global tech giants like Microsoft and NVIDIA to enhance production efficiency [4] - The company has developed various tools, including intelligent character dialogue algorithms and game generation tools, to empower its research and development [4] Group 3: Broader Applications of AI - Gaming serves as a significant experimental ground for AI, with complex demands and vast data driving innovation that spills over into digital content, education, and smart manufacturing [3] - Perfect World is also leveraging AI to improve efficiency in film production and enhance esports experiences through innovative technologies like VR holographic viewing [4] Group 4: Commitment to Technological Exploration - Perfect World aims to be a steadfast explorer and practitioner of technology, seeking new opportunities in the AI+ landscape through collaboration with partners [5]