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发力短剧赛道 完美世界创建微短剧频道“她的世界”覆盖抖音等全媒体平台
Quan Jing Wang· 2025-07-08 08:26
Core Viewpoint - The rise of micro-short dramas, characterized by fast-paced storytelling and emotional resonance, is attracting significant participation from listed companies, including Perfect World, which has launched a micro-short drama channel "Her World" across various media platforms [1][2]. Group 1: Company Overview - Perfect World is a global cultural and entertainment group focused on the development, publishing, and operation of online games, while also engaging in television and short drama production [1]. - The company has produced over 300 excellent film and television works since its establishment, receiving more than 500 professional awards [1]. - In May 2024, Perfect World was recognized as one of the "Top 30 Cultural Enterprises in China" for the thirteenth time since 2011, reflecting its growing brand influence and comprehensive strength in the cultural sector [1]. Group 2: Industry Trends - The micro-short drama market is rapidly expanding, with a projected 36,951 micro-short dramas launched in China in 2024, marking a nearly 35% year-on-year increase [2]. - The audience for micro-short dramas is expected to reach 662 million by the end of 2024, a 14.9% increase from mid-year, surpassing the user base of online literature [2]. - The market size for micro-short dramas in China reached 50.4 billion RMB in 2024, reflecting a year-on-year growth of 34.9% [2]. Group 3: Technological Innovation - Perfect World is leveraging cutting-edge technologies such as AI and VR to enhance production efficiency and user experience, including the development of the A.R.C system to improve filming efficiency [3]. - The company anticipates breakthroughs in AI-driven short dramas by 2025, which will significantly contribute to cost reduction and expansion in overseas markets [3]. Group 4: Financial Performance - In the first quarter of 2025, the company achieved a net profit of 163 million RMB after deducting non-recurring gains and losses, representing a year-on-year increase of 203.06% [4].
达沃斯透视AI趋势 完美世界分享AI+游戏价值实践
Zhong Guo Jing Ji Wang· 2025-06-27 03:33
完美世界(002624)集团高级副总裁、总编辑伊迪应邀出席活动并做主旨演讲。他剖析了AI技术对游戏行业的革命性影响,并分享了完美世界在AI+游戏方 面的实践成果。 作为深耕数字文娱行业21年的企业,完美世界在本轮AIGC浪潮中聚焦提升用户体验和优化生产效率两大方向,用技术驱动加强锻造体系化竞争力。 伊迪指出,AI与游戏行业双向赋能,具体可分为三大维度:一是AI革新游戏产品的体验与形态;二是AI重构游戏生产方式;三是游戏反哺AI技术并对其他 领域产生外溢价值。 首先,AI辅助与AI原生为游戏带来了全新可能。智能NPC成为AI辅助的重点方向,根据第三方机构调研,78%的玩家愿意为智能NPC延长游戏时间,81%的 玩家愿为此付费。2024年,AI原生游戏成为行业新品类,其核心玩法通过AI技术实现,标志着行业竞争转向技术与创意的深度较量。 其次,AI驱动游戏生产向智能化升级。特别是当前文娱产业面临品质升级的挑战,用户对精品内容需求高涨。AI的应用意义重大,不仅是工具升级,更重 塑了生产方式、协作模式以及创意流程,推动游戏行业从工业化向智能化跨越。 6月24日,2025夏季达沃斯长江之夜暨腾讯财经愿景晚宴在天津举办。活 ...