Group 1 - The core viewpoint highlights the flourishing "red leaf economy" in Shandong, particularly in Zibo, which is becoming a new engine for rural revitalization and cultural tourism consumption [2][4] - The peak season for red leaf viewing has led to increased visitor numbers, with local hotels experiencing a 30% to 40% rise in guest traffic compared to normal [4] - In addition to Zibo, visitors can also explore the intangible cultural heritage market in Liaocheng's Dong'a County, which features various traditional food and crafts [5][7] Group 2 - The intangible cultural heritage market showcases nearly a hundred stalls, including traditional crafts like Xuzhou sachets and Bai ethnic tea, promoting health and cultural wisdom [5][7] - The event includes performances and parades, providing a comprehensive cultural experience that combines visual, culinary, auditory, and interactive elements [9] - The focus on modernizing traditional crafts, such as the new designs of sachets aimed at younger audiences, indicates a strategy to keep these traditions alive and relevant [7]

Core Perspective - The article highlights the integration of traditional Chinese intangible cultural heritage (ICH) with modern educational institutions, showcasing how universities are revitalizing and innovating traditional crafts through training programs for inheritors [1][9]. Group 1: Development of ICH in Universities - The "Training Program for Inheritors of Intangible Cultural Heritage" has involved over 200 universities and trained more than 200,000 inheritors since its inception in 2015, with over 40% being under 35 years old [1][9]. - The exhibition "Non-Heritage is Youthful" showcases the achievements of this program over the past decade, featuring over 140 participating institutions and various forms of artistic expression [1][2]. Group 2: Innovative Practices by Young Inheritors - Young inheritors like Chang Yangyang and Ma Sai are using modern artistic forms to reinterpret traditional crafts, such as integrating paper-cutting with spatial art and combining traditional flower wire inlay with modern wedding culture [2][3]. - The application of digital art in traditional crafts, as demonstrated by Duan Songwen, shows a trend of cross-disciplinary innovation within the ICH sector [3]. Group 3: Intergenerational Transmission - The article discusses the intergenerational transmission of skills, exemplified by father-son pairs like Lü Xiongxin and Lü Jian, who are both involved in training programs and have collaborated with 13 universities to train over 360 inheritors [4][5]. - The involvement of young people in traditional crafts is increasing, with educational institutions providing practical training and exposure to modern techniques [5]. Group 4: ICH and Rural Revitalization - The establishment of over 11,000 ICH workshops across the country has created job opportunities for over 3,000 villagers, as seen in the case of Yang Changqin's bamboo weaving workshop [7]. - Universities like Jiangnan University are actively participating in rural revitalization efforts by helping to establish ICH workshops and supporting local artisans [8]. Group 5: Academic Integration of ICH - As of April this year, 25 universities have established undergraduate programs focused on ICH protection, and over 50 have research directions in this field, indicating a growing academic interest [9].

Core Viewpoint - The article highlights the cultural significance and ongoing innovation in the traditional craft of making scented sachets (香包) in Xuzhou, showcasing the generational transmission of skills and the integration of modern techniques into this heritage craft [2][3][4][5]. Group 1: Cultural Heritage and Transmission - Wang Xiuying, at 87 years old, is a representative inheritor of the provincial intangible cultural heritage of Xuzhou scented sachets, having learned the craft from her grandmother and mother [3][4]. - The practice of making scented sachets has been passed down through generations, with Wang Xiuying's family continuing the tradition, emphasizing the importance of cultural transmission without the formal concept of inheritance [3][4]. - The establishment of a workshop in 2012 at the Pan'an Lake Wetland Park marked a significant recognition of Wang's lifelong passion for this craft [4]. Group 2: Challenges and Innovations - Wang's son, Sun Jian, and his wife returned to help manage the workshop, facing initial challenges due to a lack of experience in business operations [4]. - Participation in a training program organized by the Ministry of Culture and the Ministry of Education helped Sun Jian realize the importance of preserving the sachet culture, leading to innovative approaches in design and materials [4][5]. - The introduction of a unique "Zhen Bang" sachet, which incorporates lavender for calming effects, reflects the successful blending of traditional craftsmanship with modern consumer preferences [4][5]. Group 3: Involvement of Younger Generations - Sun Ge Yao, the fifth-generation inheritor, has embraced her role in continuing the family tradition, utilizing modern techniques such as 3D printing to create portable versions of sachets [5]. - The younger generation's involvement has revitalized the craft, making it more appealing to contemporary audiences through various formats like keychains and phone accessories [5]. - The commitment to teaching others the craft ensures that the skills and cultural significance of making scented sachets will not be lost [5].