Core Viewpoint - The article emphasizes the importance of transforming the enthusiasm for culture and tourism into a deeper cultural appreciation among the public, as shared by grassroots cultural and tourism workers during a press conference held by the State Council Information Office [1][3]. Group 1: Cultural and Tourism Development - The grassroots cultural workers are actively engaged in promoting high-quality development in culture and tourism to enrich people's lives [3]. - Huang Xiaoli, the director of the Dongguan Cultural Center, describes the cultural center as a "central kitchen" for community culture, providing over 1,000 cultural products through an online platform, and ensuring a diverse range of cultural offerings [3]. - The cultural center has established a network of branches and cultural spaces throughout Dongguan, likening them to convenience stores for easy access to cultural resources [3]. Group 2: Red Tourism and Storytelling - Gu Yue, a guide at the Hongyan Revolutionary History Museum, focuses on making revolutionary stories relatable to younger audiences through immersive experiences [4]. - He shares a poignant story of a young girl who, after participating in an immersive project, expressed her understanding of the courage of historical figures, highlighting the emotional connection that storytelling can create [4]. - The article notes a growing appreciation for traditional Chinese culture, with trends like "Guochao" (national tide) gaining popularity [4]. Group 3: Audience Engagement in Performing Arts - Meng Qingyang, a dancer with the China Oriental Performing Arts Group, observes a rising interest in traditional Chinese culture among audiences, with many young people attending performances in traditional attire [5]. - The article mentions the phenomenon of audiences traveling across cities to watch performances multiple times, indicating a strong cultural engagement [5]. Group 4: Cultural Interpretation and Tourism - Cao Zhen, a tour guide with 17 years of experience, notes that modern tourists seek deeper cultural insights rather than superficial sightseeing [5]. - Tourists increasingly view guides as "cultural translators," transforming complex historical narratives into engaging stories [5]. - The emotional reactions of tourists upon learning about their country's rich history reflect a growing pride in cultural heritage [5]. Group 5: Preservation of Traditional Crafts - Yang Changqing, a representative inheritor of bamboo weaving, discusses integrating traditional crafts into modern markets while supporting rural revitalization [6]. - She outlines three strategies: combining traditional crafts with design, developing a cooperative model for industry growth, and creating tourism experiences centered around bamboo [6]. - The emphasis is on ensuring that development serves as the best form of cultural preservation at the grassroots level [6].

Core Perspective - The article highlights the integration of traditional Chinese intangible cultural heritage (ICH) with modern educational institutions, showcasing how universities are revitalizing and innovating traditional crafts through training programs for inheritors [1][9]. Group 1: Development of ICH in Universities - The "Training Program for Inheritors of Intangible Cultural Heritage" has involved over 200 universities and trained more than 200,000 inheritors since its inception in 2015, with over 40% being under 35 years old [1][9]. - The exhibition "Non-Heritage is Youthful" showcases the achievements of this program over the past decade, featuring over 140 participating institutions and various forms of artistic expression [1][2]. Group 2: Innovative Practices by Young Inheritors - Young inheritors like Chang Yangyang and Ma Sai are using modern artistic forms to reinterpret traditional crafts, such as integrating paper-cutting with spatial art and combining traditional flower wire inlay with modern wedding culture [2][3]. - The application of digital art in traditional crafts, as demonstrated by Duan Songwen, shows a trend of cross-disciplinary innovation within the ICH sector [3]. Group 3: Intergenerational Transmission - The article discusses the intergenerational transmission of skills, exemplified by father-son pairs like Lü Xiongxin and Lü Jian, who are both involved in training programs and have collaborated with 13 universities to train over 360 inheritors [4][5]. - The involvement of young people in traditional crafts is increasing, with educational institutions providing practical training and exposure to modern techniques [5]. Group 4: ICH and Rural Revitalization - The establishment of over 11,000 ICH workshops across the country has created job opportunities for over 3,000 villagers, as seen in the case of Yang Changqin's bamboo weaving workshop [7]. - Universities like Jiangnan University are actively participating in rural revitalization efforts by helping to establish ICH workshops and supporting local artisans [8]. Group 5: Academic Integration of ICH - As of April this year, 25 universities have established undergraduate programs focused on ICH protection, and over 50 have research directions in this field, indicating a growing academic interest [9].