Core Viewpoint - The extreme cold temperatures in Mohe, Heilongjiang, are creating a peak season for cold-weather vehicle testing, driving new momentum in the ice and snow economy [1][3]. Group 1: Cold Weather Testing Industry - Mohe has recorded temperatures as low as minus 36 degrees Celsius, with historical lows reaching minus 53 degrees Celsius, providing an ideal environment for vehicle and component testing from October to April [3]. - The testing focuses on various performance aspects, including air conditioning defrosting, low-temperature charging, and overall vehicle thermal management, covering different vehicle types such as sedans, MPVs, and off-road vehicles [5]. - Since late October, over 20 testing companies, 400 engineers, and more than 400 test vehicles have arrived in Mohe to conduct testing, with new specialized testing roads added to enhance the testing environment [7]. Group 2: Economic Impact - The cold weather testing season attracts long-term testing teams, boosting local industries such as ice and snow tourism, transportation, and automotive repair, generating direct consumption of over 50 million yuan during each testing season [8].

Core Insights - The outdoor hiking trend is gaining momentum during the National Day and Mid-Autumn Festival holidays, leading to growth in group hiking services and outdoor equipment consumption, thereby invigorating the "mountain and wilderness industry" and injecting new energy into the cultural tourism market [1][2]. Group 1: Hiking Group Services - Group hiking services are becoming popular, with many participants organizing trips through social media platforms and WeChat groups, often at a cost of around 200 yuan per person for day trips [3]. - The rise of hiking clubs is evident, with a significant increase in outdoor notes shared on platforms like Xiaohongshu, indicating a shift towards weekend short-distance outdoor activities as a mainstream leisure choice [3]. - Participants express a preference for organized group hikes over self-planned trips, citing convenience and safety as key factors [3]. Group 2: Outdoor Equipment Market - The outdoor equipment market is transitioning from a niche to a mainstream consumer segment, with significant growth in categories such as outdoor apparel, footwear, and smart devices [4]. - In 2024, online consumption in China's outdoor sports sector is projected to reach approximately 300 billion yuan, with around 200 million participants [4]. - Domestic outdoor brands like Toread and Mobi Garden are rapidly gaining popularity, with some already listed on capital markets, while the brand "Bershka" is preparing for an IPO in Hong Kong [4][5]. Group 3: Financial Performance of Outdoor Brands - Bershka's revenue has shown remarkable growth, increasing from 378 million yuan in 2022 to an expected 1.766 billion yuan in 2024, with net profit rising from 24.31 million yuan in 2022 to 283 million yuan in 2024 [5]. - Traditional sports brands are accelerating their entry into the outdoor segment, with companies like Nike and Adidas launching specialized footwear for hiking and outdoor activities [5]. - The national goal for the outdoor sports industry is to reach a total scale of 3 trillion yuan by 2025, indicating a significant potential for growth in this sector [5].