随着全国大中小学陆续开学，2025年为期两个月的暑期旅游旺季正式收官。据携程近日发布的《2025年 暑期出游市场报告》，超长假期带动近半数国内游客选择跨省长线出行，旅游消费更趋理性，"钱花的 更值，玩得更对味"成为暑期主旋律。跨境旅游市场也呈现活跃态势，入境游订单继续保持高速增长， 而出境游热门目的地仍集中于以日本、泰国、韩国、中国香港、马来西亚为代表的"3小时飞行圈"范围 内。 报告还显示，暑期江苏省酒店订单量同比增长14%。客源主要来自上海、北京、杭州、合肥和深圳；江 苏本省游客则更多前往上海、杭州、北京、成都和青岛。省内热门景区前列包括苏州拙政园、扬州瘦西 湖、南京牛首山文化旅游区、苏州寒山寺和苏州狮子林。 影视IP对旅游拉动效应持续显现 今夏全国多地高温刷新纪录，"清凉游"成为不少游客的刚需。威海、黔东南、秦皇岛、大连、青岛、烟 台、安吉、桂林、大理白族自治州、贵阳等平均气温不超过30℃的目的地，携手冲进携程口碑榜"暑期 十大玩水避暑目的地"。今年"包车游+避暑度假"模式受更多游客青睐，热门避暑地贵州、云南等地订单 同比增长80%以上，小众避暑目的地内蒙古赤峰、辽宁丹东，吉林白山订单量同比增长200% ...

Core Insights - A leading domestic outdoor brand flagship club has been inaugurated in Yanqi Town, Huairou District, aiming to create an outdoor cultural tourism hub that serves the Beijing-Tianjin-Hebei region [1] - The club integrates camping equipment retail, outdoor cycling, skiing, hiking, event planning, and regional cultural tourism services, filling a gap in high-quality outdoor offerings in Huairou District [1] - The initiative is expected to enhance the quality and upgrade the regional cultural, commercial, tourism, and agricultural industries, promoting the overall development of Huairou's cultural tourism sector [1] Industry Developments - Yanqi Town is positioning itself with a focus on "cultural arts + outdoor trends" and aims to create an "all-age friendly community" [1] - The town is exploring innovative mechanisms for public cultural service collaboration and the integration of cultural tourism consumption scenarios [1] - The club plans to host two outdoor cultural tourism events monthly in collaboration with the government, which will be free for the public and include activities like hiking, cycling, and the development of unique tourism routes [1] Future Plans - The club aims to continuously optimize cultural service and product supply mechanisms to enhance residents' cultural satisfaction and happiness [1] - There is a focus on promoting the integration and innovation of the "cultural, commercial, tourism, sports, and agriculture" industries to establish a new regional development model [1]

Core Viewpoint - The article emphasizes the importance of sustainable business practices and how companies can integrate social value with commercial value from their inception, creating a positive cycle of "doing good" in business [4][18]. Group 1: Sustainable Business Practices - Patagonia, a pioneer in integrating environmental protection into business, has consistently prioritized sustainability, exemplified by its provocative 2011 advertisement urging consumers not to buy unnecessary products [6][8]. - The company donates 1% of its sales to environmental causes and has a long history of using recycled materials in its products, showcasing a commitment to sustainable practices [8][9]. - Patagonia's approach to community engagement includes making stores community-friendly spaces, which fosters trust and loyalty among consumers [9]. Group 2: Emerging Sustainable Companies - MuMo, a wooden furniture company founded in 2011, emphasizes a philosophy of simplicity and environmental responsibility, using FSC-certified wood and avoiding harmful finishes [10][11]. - The founder of MuMo believes in a sustainable lifestyle that extends to employee welfare, avoiding piecework systems to ensure worker health and well-being [11]. - Seven Year Organic Rice Wine, founded by Shao Ruyi, transitioned from organic vegetable farming to organic rice cultivation, ultimately creating a sustainable business model that supports local agriculture [13][14]. Group 3: Design and Sustainability - REDO, a design company, focuses on integrating sustainability into the design process, aiming to reduce waste significantly through innovative design solutions [20][21]. - The company collaborates with brands to repurpose materials, such as turning used glass bottles into sustainable products, thereby reducing carbon emissions [21]. - REDO's efforts highlight the importance of public education and talent development in promoting sustainable design practices [21]. Group 4: B Corp and Shared Value - The concept of "benefit" is central to the discussion, with B Corps redefining business success to include social and environmental responsibilities alongside financial performance [22][24]. - The article notes that there are currently 71 certified B Corps in mainland China, indicating a growing movement towards businesses that prioritize broader stakeholder interests [24]. - The relationship between ESG (Environmental, Social, Governance) and B Corp principles is highlighted, suggesting that both frameworks can enhance a company's sustainable development path [24].