Core Viewpoint - The company Tong Ren Tang, with a history of over 350 years, is actively reforming its marketing strategies to remain competitive in the market, focusing on innovative approaches to engage younger consumers and enhance brand recognition [1][2][3]. Group 1: Marketing Strategies - Tong Ren Tang has implemented a "saturation-free" marketing strategy, which has been recognized with an award for innovation in state-owned enterprise reform [1]. - The company is focusing on a "big variety" strategy for its well-known products, enhancing its marketing system and channel construction to adapt to new market conditions [2]. - The brand has successfully created IP images such as "Yuan Zong" and "Bai Feng," which resonate with consumers, leading to significant exposure and increased product awareness [3]. Group 2: Product Development and Cultural Integration - The "Royal Medicine Legend" product series has been launched, featuring upgrades in raw materials, packaging, and adherence to traditional manufacturing standards, aiming to provide higher quality and healthier options [3]. - A cultural exhibition titled "Royal Medicine Legend" has been organized to showcase the history of Tong Ren Tang's royal medicine, promoting traditional Chinese medicine culture [3]. Group 3: Digital Transformation and Consumer Engagement - The company has developed a data visualization platform that utilizes big data and AI to enhance marketing management and decision-making processes [4]. - An AI-driven health service platform, in collaboration with Xiaomi, has been introduced to provide personalized health advice and medication safety recommendations through mobile devices [4]. Group 4: Cultural Promotion and Heritage - Tong Ren Tang is committed to promoting traditional Chinese medicine culture through participation in various exhibitions and the establishment of a cultural display center [7]. - The company has initiated programs to preserve traditional manufacturing techniques and knowledge, including the establishment of a national-level workshop for traditional medicine artisans [8].

Core Insights - Tong Ren Tang, a leading enterprise in the traditional Chinese medicine industry with over 350 years of history, emphasizes quality and craftsmanship in its products, adhering to the principle of not compromising on ingredients or production methods [1][3] Group 1: Event Overview - Tong Ren Tang recently held a product presentation and communication event at the Securities Daily Metaverse Roadshow Center, attracting numerous representatives from listed companies to learn about its core products and brand appeal [1] - The event was based on the fourth variety presentation competition, allowing outstanding participants to showcase Tong Ren Tang's culture and classic formulas through diverse media platforms [1][3] Group 2: Featured Products - The event highlighted several classic and innovative products, including "Hui Chun Dan" and "Tong Ren Wu Ji Bai Feng Wan," aimed at female users, presented in an engaging manner [2] - Other notable products included "Tong Ren Niu Huang Qing Xin Wan," "Yi Shen Qiang Shen Wan," and "Fan Shu Yi Shou Wan," which received enthusiastic responses from participants [2] - The unique product "Ba Ji Tian Guo Tang Jiao Nang," an innovative traditional Chinese medicine for depression, was also introduced, emphasizing Tong Ren Tang's commitment to health needs [2] Group 3: Focus on Heritage and Innovation - The "Royal Medicine Legend" series was a focal point of the presentation, showcasing the quality of Tong Ren Tang's products through a comprehensive approach from sourcing to packaging [3] - The event served as a platform for deeper understanding of Tong Ren Tang's products and development strategies, reflecting the company's commitment to both tradition and innovation in the traditional Chinese medicine sector [3]