Core Insights - The introduction of "Pay After Living" service by JD Technology and Ziroom marks a significant innovation in the rental market, allowing users to rent without upfront deposits and defer rent payments for one month [1][3][4] - This service targets young renters, particularly new citizens and youth, alleviating the financial burden of traditional rental practices [3][4] - The competitive landscape of credit payment services is intensifying, with major players like Alipay and WeChat also expanding their offerings in this space [6][8] Group 1: "Pay After Living" Service - JD Technology and Ziroom have launched the first "Pay After Living" financial service, enabling users to rent without a deposit and defer rent payments [1][3] - The service aims to ease the financial pressure of traditional rental agreements, which often require multiple months' rent upfront [3][4] - Since its launch, over 240,000 users have tried the service, resulting in a total deposit reduction of over 300 million yuan [3][4] Group 2: Competitive Landscape - Alipay's new sub-brand "Zhima 800" targets users with high credit scores, offering expanded services beyond traditional deposit-free options [6][8] - WeChat is also enhancing its credit payment services, focusing on various scenarios such as online shopping and rental services [7][8] - The competition among these platforms is driven by the need to capture user data and establish long-term financial ecosystems [8][9] Group 3: Risk and Innovation - The shift to "Pay After Living" represents an evolution in credit payment, addressing the challenges of high-value, long-term rental agreements [4][5] - Experts emphasize the need for robust risk management frameworks to prevent defaults and ensure sustainable growth in this sector [5][10] - Future expansions of credit payment services may include higher-value sectors like home decoration and education, but will require careful risk assessment [11]