Group 1: Overview of the "Childish Economy" - The "Childish Economy" is driven by the trend of "self-rejuvenation," where adults consume childlike products to cope with real-life uncertainties, reflecting emotional consumption[3] - The popularity of the "Childish Economy" has increased by 26% compared to the previous year, with social media engagement reaching 108,212,508 interactions in 2025[11] - Key consumer segments include "Circle Followers" (44.4%), "Pressure Experience Seekers" (36.2%), and "Compensatory Healers" (19.4%)[43] Group 2: Consumer Behavior and Preferences - Consumers are drawn to products that evoke childhood memories, such as blind boxes, miniature landscapes, and electronic pets, which serve as emotional outlets[10] - Emotional values sought by consumers include surprise, companionship, healing, and nostalgia, with surprise being a significant driver[26][27] - The "Compensatory Healers" segment shows a 564% increase in interest in AI smart companion toys from 2024 to 2025, indicating a growing demand for emotional support products[82] Group 3: Social Media Marketing Insights - Marketing strategies on platforms like Xiaohongshu focus on community resonance and lifestyle presentation, with a 73.2% increase in commercial posts and a 52.2% increase in spending over the past year[93] - On Douyin, the most effective content types include blind box unboxing, creative storytelling, and immersive scene content, which enhance consumer engagement[112] - The emotional and sensory experiences provided by products are crucial for attracting consumers, with ASMR and immersive storytelling being particularly effective[119][123]