Core Viewpoint - Kuaishou is enhancing its commercial ecosystem and organizational capabilities through a restructuring of its existing commercial system to better serve merchants and seize future growth opportunities [2][3]. Group 1: Organizational Changes - Kuaishou announced an upgrade to its commercial organization, restructuring its e-commerce, local services, and commercialization teams to improve clarity in business objectives, consistency in strategies, focused resource allocation, and agile collaboration [2]. - The local life division has been renamed to the life services division, integrating local life business with lead advertising operations [2][3]. - Liu Xiao has been appointed as the head of the life services division, reporting to senior vice president Wang Jianwei, indicating a focus on enhancing local business collaboration within Kuaishou's commercial ecosystem [3]. Group 2: Business Integration and Efficiency - The restructuring aims to merge the primary demands of merchant operations and marketing investments, providing a comprehensive, one-stop service through the life services division [3]. - The integration of e-commerce and internal advertising operations is expected to create a closed-loop capability of "traffic-transaction-advertising conversion-merchant service," improving traffic distribution efficiency and balancing user experience, merchant growth, and commercial monetization [3][4]. - The commercial division will support advertising capabilities while focusing on content consumption, comprehensive platforms, brand marketing, and Kuaishou Alliance, fostering a more agile collaborative model [4]. Group 3: Leadership Changes - The announcement included that Xiao Gu will no longer lead the local life division and will transition to a business consultant role, with appreciation expressed for his contributions [4]. - CEO Cheng Yixiao acknowledged Xiao Gu's significant role in building the e-commerce team and achieving notable growth in GMV and user scale since joining the company in 2019 [4].

Core Viewpoint - Kuaishou's stock reached a new high since July 2022, closing at 84.6 HKD, up 7.22% after announcing a restructuring of its commercial system to enhance operational efficiency and better serve merchants [1] Group 1: Business Restructuring - Kuaishou announced an upgrade of its existing commercial system to focus on three core business scenarios: e-commerce, life services, and commercialization [1] - The restructuring aims to clarify business objectives, unify strategies, concentrate resource allocation, and enhance organizational collaboration for improved efficiency in commercial monetization [1] - The local life division has been renamed to the life services division, integrating local life business with lead advertising operations [1] Group 2: Leadership Changes - Liu Xiao has been appointed as the head of the life services division, reporting to Kuaishou's Senior Vice President Wang Jianwei [1][2] - The previous head of the local life division, Xiao Gu, will transition to a business consultant role, with the company expressing gratitude for his contributions [3] - Xiao Gu played a significant role in building Kuaishou's e-commerce team and expanding its gross merchandise volume (GMV) and user base [3] Group 3: Strategic Integration - The adjustment will enhance collaboration between local business and advertising, providing a comprehensive service for merchants [2] - The integration of e-commerce and internal advertising operations aims to create a closed-loop capability for traffic, transactions, advertising conversion, and merchant services [2] - The commercial division will focus on supporting advertising capabilities while developing content consumption, comprehensive platforms, brand marketing, and Kuaishou Alliance [2]

Core Viewpoint - Kuaishou-W (01024) reached a new high of 85 HKD, marking a 7.22% increase, as the company announced a restructuring of its commercial system to enhance operational efficiency and better serve merchants [1] Group 1: Business Restructuring - Kuaishou is restructuring its commercial system to focus on three core business scenarios: e-commerce, life services, and commercialization [1] - The local life division has been renamed to the life services division, integrating local life business with lead advertising operations [1] - The restructuring aims to clarify business objectives, unify strategies, focus resource allocation, and enhance organizational efficiency [1] Group 2: Leadership Changes - Liu Xiao has been appointed as the head of the life services division, reporting to senior vice president Wang Jianwei [2] - The previous head of the local life division, Xiao Gu, will transition to a business consultant role, with the company expressing gratitude for his contributions [3] - Xiao Gu played a significant role in building the e-commerce team and expanding Kuaishou's GMV and user base [3] Group 3: Integration of Services - The integration of e-commerce and internal advertising operations aims to create a closed-loop capability for "traffic-transaction-advertising conversion-merchant services" [2] - The commercial division will support advertising capabilities while focusing on content consumption, comprehensive platforms, brand marketing, and Kuaishou Alliance [2] - The new structure is expected to enhance collaboration between e-commerce and commercialization teams, improving user experience and merchant growth [2]