Core Viewpoint - Nike is re-entering Amazon's marketplace as a Vendor Central seller, marking a significant shift in its e-commerce strategy to regain market share and adapt to high tariff pressures [1][3][4]. Group 1: Nike's Return to Amazon - Nike initially joined Amazon in 2017 to combat unauthorized sellers and reduce advertising costs but exited in 2019 due to unresolved counterfeit issues [2]. - On May 21, 2023, Nike announced its return to Amazon, aiming to expand its sales reach and reclaim market share lost to competitors [3]. - Nike will relinquish some control over distribution channels, becoming a "super supplier" to Amazon, which will manage pricing and visibility of Nike products [1][4]. Group 2: Strategic Implications - The partnership with Amazon is not merely about market expansion; it is a strategic response to profit pressures from high tariffs, with Nike facing tariffs as high as 30% on products sourced from China and Vietnam [4]. - Nike plans to increase prices on certain products, with adult apparel and equipment rising by $2-$10, and footwear priced between $100-$150 increasing by $5 [4]. Group 3: Impact on Amazon and the Market - Nike's return opens the door for Amazon to attract more high-end brands, enhancing its position in the luxury retail market [5]. - Amazon has been actively pursuing high-end brands, as seen in its collaborations with Adidas and the launch of "Luxury Stores at Amazon" [6]. - The collaboration with Nike is expected to improve Amazon's brand image and attract additional high-end partnerships [6].

据CNBC：耐克(NKE.N)将于本周内对多种产品提价，耐克成人服装和装备的价格将上涨2美元至10美 元。 ...

Investment Rating - The report maintains a "Buy" rating for Li Ning [5][3] Core Views - Li Ning's adult revenue showed steady growth in Q1 2025, with e-commerce performance being particularly strong, while overall performance met expectations [1] - The company is focusing on optimizing its children's clothing product structure and enhancing brand promotion, which is expected to drive steady growth in the children's clothing segment [2] - The company is managing inventory effectively, with an estimated inventory-to-sales ratio of around 5, indicating a healthy and controllable level [2] - For 2025, the company expects revenue to remain flat year-on-year, while net profit attributable to the parent company is projected to decline by 17.5% [2] Financial Summary - Revenue projections for 2025-2027 are estimated at 24.86 billion, 26.66 billion, and 28.81 billion respectively, with a PE ratio of 15 times for 2025 [3] - Financial indicators for 2025 include: - Revenue: 28,919 million - Net profit: 2,486 million, a decline of 17.5% year-on-year - EPS: 0.96 - ROE: 9.1% [4][11] - The company’s revenue growth rates are projected at 0.8% for 2025, 6.5% for 2026, and 5.9% for 2027 [4][11]