国务院重磅定调，新型消费迎来黄金发展期！国家发展改革委、工业和信息化部、商务部等多部门密集 出台政策，确立 "消费返利积分" 机制，推动绿色消费积分落地、数商经济崛起、消费商模式创新，为 普通人打造了逆袭创富的黄金赛道。 政策护航 这场融合 "绿色" 与 "数字" 的消费变革，正重塑经济生态，释放万亿级市场红利。 绿色消费积分加速开启万亿市场 绿色消费积分的诞生与发展，始终伴随着国家政策的持续赋能。 2016 年，我国 10 部委印发《关于促进绿色消费的指导意见》，首次提出 "研究建立绿色消费积分制"， 为这一机制埋下政策伏笔； 2022 年，七部委联合印发《促进绿色消费实施方案》，正式允许绿色消费积分制度落地实施，标志着 其从理论构想迈入实际应用； 2025 年开年，国务院及五部门联合发布《优化消费环境三年行动方案（2025—2027 年）》，聚焦 "数 字消费、绿色消费、健康消费" 三大方向，明确绿色积分制度全面落地，推动消费商模式创新，为新型 消费发展注入强劲动力。 一系列政策以部委规章的立法形式，正式确立了消费积分的合法性、有效性。通过积分兑换、折扣优 惠、以旧换新等多元化激励方式，撬动绿色消费市场扩 ...

赋能商家，回馈用户：全周期支持告别"价格战" 图/善惠客 联盟商家会议 近日，中央经济工作会议再次强调"深入整治'内卷式'竞争"，并明确提出推动平台企业、平台内经营者 与劳动者"共赢发展"，为平台经济指明高质量发展方向。善惠客作为Web3.0绿色消费积分引领平台，积 极响应会议精神，以"善行惠业，客聚天下"为核心，创新打造"商家盈利、用户受益、社会向好"的共生 生态，为破解行业同质化低价竞争提供了可践行的样本。 技术机制：依托Web3.0区块链实现商家与用户数据确权，破除"数据佃农"困境，保障各方拥有可持续的 数字资产； 生态机制：通过绿色积分跨场景流通，打通行业壁垒，形成"消费－积分－再消费"闭环，促进行业协 作、减少内耗； 价值机制：将环保、公益纳入"向善评级"，推动商业价值与社会责任融合，回应"发展新质生产力必须 强化企业社会责任"的中央精神。 善惠客平台负责人林A表示，"三方共赢"不仅是中央的政策指引，更是平台始终贯彻的发展逻辑。未 来，善惠客将持续拓展联盟商家网络，重点覆盖餐饮、零售、农产品等民生领域，并升级技术赋能体 系，提供精准营销与供应链支持，助力商家提升创新与服务能力。同时，平台将深化公益对 ...

Core Insights - The concept of "green consumption points" is gaining popularity in the market, but concerns about the safety and reliability of various platforms are emerging [1] - The article emphasizes the need for consumers to identify valuable green points platforms to avoid falling into traps of poor rebate models [1] Summary by Sections Green Consumption Points Overview - Green consumption points are not merely promotional tools but a system that quantifies and circulates the value of environmentally friendly consumer behavior [3] - The model aims to create a virtuous cycle of "green behavior - value recognition - incentive feedback" through digital means [3] Mechanisms Supporting Green Points 1. **Digitalization of Environmental Contributions**: When consumers choose green products, companies issue points based on a percentage of the purchase amount, recognizing their contributions to the green economy [6] 2. **Tangible Value Anchoring**: Unlike virtual points, green points are designed to have actual redeemable value, linking their worth to the company's real operational status [7] 3. **Dynamic Balancing Mechanism**: AI algorithms monitor and adjust the points system in real-time to prevent risks associated with overcommitment and ensure long-term stability [8] Successful Business Models 1. **Community Retail Innovation**: Platforms like "WoDian" create a closed-loop design where consumers earn points that can be converted into vouchers, leading to rapid expansion from 4 to over 1000 stores [9] 2. **Convenience Service Integration**: "ZhongDian" allows points to be generated with minimal discounts, facilitating a community-based commercial ecosystem with a projected transaction scale exceeding 10 billion by 2024 [10] 3. **Industry Value Extension**: Companies like "TouMi" integrate supply chain resources and return 60% of profits as points, while "KeSiLan" explores blockchain integration, redefining consumer-brand relationships [11] Risks in the Market - Certain platforms operate under the guise of green points but engage in illegal profit-making, characterized by high static returns resembling Ponzi schemes [13] - Some platforms employ multi-level reward structures that may violate anti-pyramid scheme laws [14] - Many fraudulent platforms create fictitious commercial value, detaching from real consumer scenarios [15] - Some platforms force users to convert points into equity during financial strain, leading to significant losses for members [16] Compliance and Risk Management 1. **Policy Compliance**: Legitimate platforms must adhere to regulations, ensuring points are linked to actual business performance and avoiding financialization risks [17] 2. **Technological Risk Control**: Leading platforms utilize blockchain for transaction traceability and AI for monitoring the health of the points system [18] 3. **Sustainable Business Models**: Successful practices focus on essential services and reasonable incentives, enhancing user engagement and operational longevity [19] Strategic Opportunities - The green points market is evolving into a digital asset hub, with projections for market size to reach 200 billion by 2025 [23] - Companies should leverage technology, expand into new sectors, and explore international markets to sustain growth [23] - The essence of green points lies in their ability to incentivize consumption while maintaining compliance, ensuring mutual benefits for consumers, businesses, and society [23]

Core Insights - Traditional brick-and-mortar businesses are facing unprecedented challenges in survival and growth due to market saturation and intense competition [1][3] - The green consumption points system is emerging as a forward-looking digital strategy that fosters a win-win ecosystem between merchants and consumers [1][8] Industry Challenges - The rise of food delivery, traditional e-commerce, and live-streaming e-commerce has increasingly squeezed the survival space of traditional brick-and-mortar businesses, leading to issues such as product oversupply, homogenized competition, and rising costs [3] - The shift in consumer behavior towards online shopping and rapidly changing preferences has rendered the traditional "waiting for customers" model ineffective, resulting in a decline in foot traffic [6] Digital Transformation - Digital transformation is essential for merchants to break through current challenges, with EON Future Mall leveraging technologies like AI, big data, and cloud computing to enhance customer profiling, personalized marketing, and operational efficiency [6][10] - The green consumption points system is based on the concept of token economy, converting consumer spending into quantifiable point assets, thus creating a closed-loop ecosystem of "consumption-points-consumption value-added-re-consumption" [8] Green Consumption Points System - Consumers earn green consumption points based on their spending, which can be redeemed for vouchers to offset future purchases, thereby reducing costs and incentivizing merchants to improve services [8][10] - The system integrates various merchants across different industries, breaking down barriers and unlocking market potential, leading to a win-win situation for consumers, merchants, and the platform [8][10] Future Outlook - The green consumption points system is expected to transcend regional limitations and industry barriers, potentially becoming a key model for global green economic transformation [11] - This initiative represents not just a channel upgrade for businesses but a revolutionary shift in thinking, promoting resource sharing and value co-creation, which could lead to a historic transition from individual survival to ecosystem prosperity in Chinese commerce [13]

Group 1 - The core concept of "My Store" is a local life service platform centered around "green consumption points," integrating online malls, offline supermarkets, and cross-industry alliances to create an ecosystem where consumption equals investment [2][5] - "My Store" addresses three major pain points in the current physical economy: high customer acquisition costs, customer retention challenges, and intense price competition [5][7] - The ultimate goal of the "My Store" model is to build a nationwide local life service ecosystem, enabling regional entrepreneurs to quickly establish a large merchant alliance and user base [9] Group 2 - It is not too late to enter the "My Store" model, as currently, less than 5% of the over 80 million physical stores in the country have adopted it, indicating a vast market opportunity [11] - The platform aims to create a data-driven commercial empire by integrating vast amounts of merchant and user data, extending into supply chain finance, brand incubation, and advertising [12] - The "My Store" model is particularly suitable for local life service industries that are high-frequency, essential, and geographically constrained, such as dining, entertainment, retail, and various service sectors [14] Group 3 - The rise of the "My Store" model signifies a profound commercial cognitive revolution, shifting businesses from isolated "traffic thinking" to symbiotic "retention thinking" and from zero-sum games to value creation [17] - By August 2025, the "My Store" model is projected to validate transaction volumes in the tens of billions, indicating significant growth potential [19]

Core Insights - The opening ceremony of the Hubei branch of Julongyin Holdings Group emphasizes the theme "Digital New Era, Creating Future Together," marking the company's commitment to digital empowerment in regional development [1] - Julongyin aims to innovate in the green consumption points sector by utilizing blockchain technology to establish a trustworthy consumption value system, transforming consumer spending into digital assets that contribute to common prosperity [1] Group 1: Digital Transformation and Technology Integration - The new version of the Longji APP 2.0 integrates blockchain and Web3.0 technologies, enhancing user experience in consumption scenarios and incorporating advanced payment interfaces, supply chain systems, and IoT systems [3] - The company is focused on helping small and micro enterprises achieve digital transformation of traditional businesses, aligning with current internet and new consumption trends [5] Group 2: Strategic Planning and Market Positioning - The Central China President announced the strategic plan for the Central China region, highlighting the achievements of 2024 and outlining a core strategy of "Five-in-One, Winning 2025," which focuses on management, structure, market layout, and talent cultivation [7] - Wuhan's unique advantages, including a large talent pool from universities, a complete optical information industry ecosystem, and its strategic location, position it as a key hub for connecting various regions and fostering a smart network for government services, industrial upgrades, and public services [10] Group 3: Value Creation and Consumer Engagement - The Dragon Collection ecosystem aims to ensure that every consumer transaction generates value, promoting a one-stop shopping and coupon platform that connects thousands of enterprises and supports rural revitalization [13] - The initiative encourages consumers to become value creators, owners, and distributors, leveraging blockchain for transparent and immutable data management in the consumption sector [13]