Core Perspective - The article discusses the innovative business model of Shanghai WoDian, which has gained attention in the local life service sector by creating a new ecosystem that connects consumers, merchants, and the platform, breaking traditional commercial frameworks [1] Group 1: Core Structure of Shanghai WoDian Model - The model features a collaborative online and offline operational system that integrates functions and processes, allowing users to order online and pick up in-store, thus creating a seamless consumption experience [5] - A dynamic points incentive mechanism is introduced, where points earned can increase in value up to five times over a 36 to 40 period cycle, transforming into usable vouchers for future purchases [6] - The platform employs a merchant self-discounting cooperation model, allowing merchants to set their discount rates between 3% and 20%, which are converted into points for consumers, fostering deeper ties between merchants and the platform [7] Group 2: Value Creation of Shanghai WoDian Model - For consumers, the model reduces actual spending through dynamic points and vouchers, enhances convenience by integrating various services, and allows users to earn rewards for referring new customers, increasing their engagement [10] - For merchants, the model alleviates the pressure of high commission rates typical in traditional platforms, provides targeted traffic support, and enables cross-industry profit-sharing through user binding [11] - The platform benefits from a differentiated competitive barrier through its unique model, leveraging data analytics for marketing support, and rapidly expanding its merchant base across regions [12]

Group 1 - The conference titled "Qixin·Zhiyuan - 2025 My Store Technology Strategy Release and All-Domain Training Conference" marks a significant strategic upgrade for My Store Technology, emphasizing collaboration with local government and businesses in Hainan [1][2] - My Store Technology's CEO highlighted the importance of aligning with local development to ensure the company's growth, showcasing a commitment to the local business environment and the principle of "government and enterprise working together" [2][3] - The company has achieved substantial growth since its inception, with 500,000 merchants on its "My Store Life" app and 23 million registered members, alongside a nationwide network of over 1,000 service centers [2][3] Group 2 - A strategic cooperation agreement was signed between the Danzhou Municipal Government and My Store Technology, marking the beginning of deep collaboration in industrial empowerment and innovation practices [4] - The chief planner of the Yangpu Economic Development Zone discussed the strategic opportunities presented by Hainan's free trade port, emphasizing the need for collaboration with ASEAN in various sectors [4] - The conference included strategic signing ceremonies with ten core merchants from diverse fields, highlighting the breadth and depth of ecological cooperation [4][5] Group 3 - The conference featured a training session focused on strategic execution, providing practical guidance for business expansion and resource integration [7][8] - My Store Technology's leadership emphasized the importance of leveraging the Hainan Free Trade Port's development to enhance the "green consumption points" model and create an ecological closed loop [7][8] - The successful hosting of the conference solidified My Store Technology's strategic direction in Hainan and its commitment to collaborative growth with partners [8]

Group 1 - The core concept of Shanghai WoDian is to create a new consumption model by integrating online and offline services, utilizing green points as a key driver for consumer engagement and merchant attraction [4][10] - The platform features a seamless connection between online and offline services, allowing users to order through the "WoDian Life" mini-program and pick up at nearby physical stores, enhancing convenience and efficiency [5][10] - A unique points incentive mechanism is central to WoDian's competitive advantage, where users earn points that can dynamically increase in value, potentially turning into significant discounts for future purchases [6][10] Group 2 - Merchants can set their own discount rates between 3% to 20%, converting the discount into points for consumers, which helps reduce operational costs compared to traditional platforms that charge high commissions [7][10] - The platform has diversified revenue streams, including earnings from merchant discounts, advertising services, premium membership offerings, and financial services in collaboration with financial institutions [9][10] Group 3 - The model attracts consumers by lowering costs through the points system and providing a rich shopping experience across various services, enhancing user engagement and satisfaction [12][18] - For merchants, the platform reduces operational costs, provides precise customer targeting, and allows for cross-industry revenue sharing through alliances [13][18] - WoDian's innovative business model, driven by data analytics and rapid market expansion strategies, has established a strong competitive edge in the local service sector [14][15][16] Group 4 - Future prospects for WoDian include continuous innovation in service offerings, market expansion into lower-tier cities, and potential international collaborations to enhance its ecosystem [22][23] - The company aims to strengthen compliance and risk management frameworks to ensure sustainable operations amidst regulatory challenges [24]

Core Viewpoint - The company is reshaping the commercial ecosystem through an innovative green points system, integrating digital and physical economies, and is on the verge of going public after rapidly expanding its network to cover 230,000 stores nationwide [1][23]. Group 1: Points Empowerment - The points system acts as a lubricant between consumers, merchants, and the platform, transforming traditional points into a valuable asset that can be redeemed for cash or converted into vouchers worth up to five times their original value [3][9]. - Merchants benefit from a flexible discount mechanism, allowing them to choose a rebate percentage between 3% and 20%, which is more cost-effective than simple discounts and helps them understand consumer preferences through data analysis [3][7]. - The platform collects consumer data to provide merchants with dynamic inventory management and targeted marketing solutions, fostering a win-win situation for all parties involved [5][9]. Group 2: Online and Offline Integration - The company operates a comprehensive service network that combines online and offline elements, with over 1,000 service centers and a team of 80,000 people addressing digital challenges for 230,000 stores [18][19]. - The integration of the "I Store Life" app for online shopping with physical stores enhances the shopping experience and meets diverse consumer needs [19]. Group 3: Social Responsibility and Recognition - The company actively engages in social welfare initiatives, achieving a balance between economic and social benefits, and has received international recognition for its sustainable development efforts [21]. - The green points model has been praised for effectively combining environmental protection with consumerism, enhancing brand loyalty and user engagement [21]. Group 4: IPO Progress - The company is in the final stages of its IPO process, gaining visibility in the international capital market through sponsorship of major events and emphasizing transparency in operations [23]. - The rapid growth since its establishment in August 2021, along with its unique business model, positions the company as a promising candidate in the capital market [23]. Conclusion - The company's story illustrates that points can connect consumers and merchants, activate online and offline resources, and serve as a stepping stone for IPOs, demonstrating that digital economies thrive best when rooted in the physical world [25].