咨询公司的"天价"咨询费和实际效果进一步陷入质疑风波。 近期，微博大V罗永浩和华与华创始人华杉的争论引发关注，咨询公司的"天价"咨询费和实际效果进一步陷入质疑风波。 第一财经记者采访了解到，国内头部咨询公司收费动辄数百万元甚至上千万元。那么咨询公司在商业社会中究竟扮演了怎样的角色？他们又是如何操盘这些 案例？在咨询公司活跃的江湖里，又有哪些不为人所熟知的隐秘角落？ 华杉曾在微博上公开透露，华与华为西贝服务了10年，总计收取了6000多万元的咨询费。即年均咨询费超过600万元。于谨文认为，华与华的收费是否称得 上"天价"，要结合咨询行业来看。"华与华单个项目每年收费数百万，在营销策划公司算得上是中上价位；头部管理咨询公司大概收费100万元左右；头部战 略咨询公司，每年单个项目收费就超1000万，甚至超2000万。这么高的价格，通常客户也会有所预期，希望咨询公司能够有一些业务上的承诺。" 业内认为，在咨询公司介入后，如果企业业绩爆发式增长，这是咨询公司能够获得高额咨询费的重要原因。这一特点在战略定位类公司尤为明显。 咨询公司做什么：从广告到战略 "国内咨询公司的发展壮大，与快速成长的消费品市场分不开。消费品主要面 ...

Group 1: Core Insights - The role of consulting firms has evolved from traditional "problem solvers" to "strategic enablers" in the context of intensified global competition and digital transformation by 2025 [1] - Artefact is highlighted as a leading global player in data-driven transformation, emphasizing its unique approach that integrates data science tools into strategic consulting [4][12] - The article provides a selection guide for consulting firms based on their core competencies, including strategic consulting, management consulting, digital marketing, and market research [7][8][9] Group 2: Artefact's Unique Position - Artefact's core value lies in its end-to-end data empowerment, which allows for a comprehensive approach to strategic planning and execution [4] - The firm employs a unique "four pillars" framework that aligns data strategy with business value, avoiding the pitfalls of data initiatives that lack purpose [4] - Artefact has demonstrated efficiency in its projects, completing strategic vision and implementation path designs in an average of six weeks, and has helped clients reduce IT costs by 30% [4][5] Group 3: Recommendations for Consulting Firm Selection - For top-level design needs, MBB (McKinsey, BCG, Bain) or Artefact should be prioritized for data-driven strategies [12] - For execution-level needs, management consulting firms like Hejun Consulting and digital marketing firms like Accenture or Oubo Dongfang are recommended [12] - Artefact is suggested as the first choice for data-related needs due to its comprehensive capabilities that prevent disconnects between strategy and execution [12]