Core Viewpoint - The article discusses the evolution of Beike as a platform company in the real estate industry, highlighting its strategies to adapt to market changes and support its network of stores and agents amidst a shift from a seller's market to a buyer's market [2][3]. Group 1: Company Evolution and Strategy - Beike launched 7 years ago, connecting approximately 17,000 stores and becoming the first true platform company in the real estate sector [1] - Initially, the real estate market was a seller's market, but it has transitioned to a buyer's market, increasing the importance of positive ecosystems and service capabilities for industry players [2] - Beike's core principles include openness, connection, and reconstruction of the industry, focusing on digitalization and standardizing service experiences across different brands [2][3] Group 2: Market Adaptation and Support Mechanisms - As of December 31, 2024, Beike's active store count reached 49,693, showing growth even during challenging market conditions [3] - Beike has shifted from a "strong management" approach to a "co-building ecosystem" strategy, introducing the "1+5 two" strategy to enhance collaboration and decision-making among stakeholders [3][13] - The company allocated approximately 90 million yuan last year to empower stores, with plans to increase this to 400 million yuan, focusing on mechanism construction and service commitments [5] Group 3: Challenges and Solutions - The real estate market has presented three main challenges for brokerage stores: significant changes, slow transaction rates, and management difficulties [12] - Beike's "1+5 two" strategy aims to address these challenges by implementing a points system for stores and a dual guarantee mechanism for service quality [13][14] - The introduction of a store points system has shared 110 million yuan in value, covering around 12,000 stores, while service commitments have provided nearly 4 billion yuan in guarantees to about 7 million customers [21] Group 4: Long-term Vision and Investment - Beike emphasizes the importance of continuous investment in technology and service quality to enhance customer satisfaction and operational efficiency [23] - The company believes that true success in branding and reputation comes from making commitments and investments, reflecting confidence in the future [22] - Beike's long-term strategy involves a comprehensive approach to improving both consumer experiences and the stability of service providers, moving beyond mere transaction facilitation [23]