Core Viewpoint - The article discusses the evolution of Beike as a platform company in the real estate industry, highlighting its strategies to adapt to market changes and support its network of stores and agents amidst a shift from a seller's market to a buyer's market [2][3]. Group 1: Company Evolution and Strategy - Beike launched 7 years ago, connecting approximately 17,000 stores and becoming the first true platform company in the real estate sector [1] - Initially, the real estate market was a seller's market, but it has transitioned to a buyer's market, increasing the importance of positive ecosystems and service capabilities for industry players [2] - Beike's core principles include openness, connection, and reconstruction of the industry, focusing on digitalization and standardizing service experiences across different brands [2][3] Group 2: Market Adaptation and Support Mechanisms - As of December 31, 2024, Beike's active store count reached 49,693, showing growth even during challenging market conditions [3] - Beike has shifted from a "strong management" approach to a "co-building ecosystem" strategy, introducing the "1+5 two" strategy to enhance collaboration and decision-making among stakeholders [3][13] - The company allocated approximately 90 million yuan last year to empower stores, with plans to increase this to 400 million yuan, focusing on mechanism construction and service commitments [5] Group 3: Challenges and Solutions - The real estate market has presented three main challenges for brokerage stores: significant changes, slow transaction rates, and management difficulties [12] - Beike's "1+5 two" strategy aims to address these challenges by implementing a points system for stores and a dual guarantee mechanism for service quality [13][14] - The introduction of a store points system has shared 110 million yuan in value, covering around 12,000 stores, while service commitments have provided nearly 4 billion yuan in guarantees to about 7 million customers [21] Group 4: Long-term Vision and Investment - Beike emphasizes the importance of continuous investment in technology and service quality to enhance customer satisfaction and operational efficiency [23] - The company believes that true success in branding and reputation comes from making commitments and investments, reflecting confidence in the future [22] - Beike's long-term strategy involves a comprehensive approach to improving both consumer experiences and the stability of service providers, moving beyond mere transaction facilitation [23]

Group 1 - The core strategy "1+5个2" was officially launched by the company, focusing on empowering store growth with an investment of 400 million yuan [1] - The strategy includes a foundational "1 organization" and five key directions: mechanism construction, fairness and transparency, service commitment, business assistance, and honor building, with ten key initiatives to alleviate operational pressure on store owners [1] - The company has established 1,899 regional co-governance councils and 534 performance-effectiveness business circles across the country to enhance collaborative efficiency among multiple stores [1] Group 2 - The points system for stores has been implemented, covering over 12,000 stores and distributing benefits valued at over 110 million yuan, aimed at improving both performance and service quality [1] - In Chengdu, as a pilot city, the points system has already covered 3,610 stores, with an average benefit value of 12,700 yuan per store, contributing to reduced operational pressure and increased employee cohesion and customer satisfaction [2] - The company aims to drive high-quality development of stores through tangible actions, enhancing service providers' job satisfaction and creating a more trustworthy service experience for consumers [2]