Core Insights - The opening of the Sha County Snack flagship store in Riyadh marks the brand's first entry into the Middle East market, indicating a significant expansion strategy for the company [1] Company Overview - The store offers a diverse menu featuring over 60 dishes across 12 categories, including well-known items such as "Four Great Kings" mixed noodles, flat meat, steamed dumplings, and stewed pot, as well as local adaptations like soup noodles and set meals [1] Market Strategy - The menu has been carefully adjusted to cater to local consumer tastes, demonstrating the company's commitment to adapting its offerings for the new market [1]