距离"史上最长"的黄金周只剩最后一天。 今年国庆和中秋撞在一起，拼出了8天超长假期，按理说，这样的假期本该带来双倍热闹、双倍消费高峰，但今年的市场却有些反常，不少迹象都让人看不 太懂。 以前有些东西特别贵，不是因为东西本身多好，而是因为它代表了身份、面子和社交地位，喝好酒、送好礼，图的不是口感，而是那份"撑场面"的感觉。 但今年，这些"带光环"的消费品光环开始掉了，消费者更看重实实在在的价值，面子这块招牌正在打折。 最明显的例子就是高端白酒，过去，茅台、五粮液简直是饭局上的硬通货，谁手里有货都得加价才能拿到，飞天茅台的散瓶价最高飙到两千块，五粮液的普 五也常年在千元以上。 可今年形势急转直下，飞天茅台跌到1740元，比年初少了近300块，五粮液甚至直接跌破900元，北京有个李姓经销商手里压了500箱茅台，原来客户追着他 要，现在反过来他要一家家打电话推销，还得给优惠。 之所以会这样，主要是因为"喝白酒就是社交"的时代过去了，90后、00后这批年轻人根本不爱喝那种辛辣刺激的酒，他们喜欢的是轻松愉快的"微醺"，果 酒、预调鸡尾酒才是他们的心头好。 而年纪大的一辈，随着健康意识提高，也不愿意硬拼酒，开始选择黄酒、啤 ...

Core Viewpoint - The controversy surrounding "pre-made dishes" at Green Tea restaurants has led to a significant shift in consumer perception, with the term "freshly made" becoming a contentious issue in the restaurant industry [2][4]. Group 1: Consumer Perception and Reactions - Recent observations indicate that Green Tea restaurants have removed signage claiming "no pre-made dishes, freshly made" from their storefronts, raising questions about transparency [3]. - Consumers have expressed concerns over the use of pre-made dishes without prior notification, arguing that it infringes on their right to know [4]. - Social media discussions reveal a polarized view on pre-made dishes, with some consumers feeling misled by the restaurant's marketing strategies [4]. Group 2: Operational Practices and Supply Chain - Green Tea Group's prospectus reveals a partnership with 205 third-party food processing companies, allowing them to reduce upfront investment costs and enhance operational efficiency by outsourcing much of the food preparation [3][6]. - The reliance on pre-made dishes has been framed as a means to improve restaurant efficiency, although it contradicts the marketing narrative of freshly made food [4][6]. Group 3: Regulatory Scrutiny and Financial Performance - The China Securities Regulatory Commission has inquired about the food safety and proportion of pre-made dishes used by Green Tea restaurants, emphasizing the need for compliance in their supply chain practices [6]. - Green Tea Group reported a positive earnings forecast, expecting a net profit of approximately 247-254 million RMB for the first half of the year, marking an estimated growth of nearly 40% [7]. - The expansion of Green Tea restaurants has been significant, with over 500 locations established across various provinces and regions in China by August 2025 [7].

Core Viewpoint - Recent changes in the marketing strategy of Green Tea Restaurant indicate a shift away from the previous emphasis on "no pre-made dishes" as the restaurant faces scrutiny over its food sourcing practices [1][2]. Group 1: Company Developments - Green Tea Restaurant has removed the slogan "no pre-made dishes, freshly made" from its storefront and has blacked out the "no pre-made dishes" label on its takeaway containers [1]. - The restaurant's staff claimed ignorance about when these changes occurred but insisted that signature dishes like roasted chicken are made fresh [1]. - In March of last year, it was revealed that the restaurant's 38 yuan "Buddha Jumps Over the Wall" dish was made from pre-made ingredients, which were not disclosed on the menu [2]. Group 2: Regulatory Scrutiny - As Green Tea Restaurant prepared for its listing on the Hong Kong Stock Exchange in July, the regulatory body required the company to disclose its food supply chain model, the proportion of pre-made dishes, and compliance with food safety regulations [2]. Group 3: Financial Performance - Green Tea Group, the parent company of Green Tea Restaurant, reported a revenue of 2.29 billion yuan for the first half of the year, reflecting a year-on-year growth of 23.1% [3]. - The company's net profit attributable to shareholders reached 234 million yuan, marking a 34% increase compared to the previous year [3]. - Following the release of its first half-year report since going public, the stock price of Green Tea Group fell by 1% to 6.94 HKD, with a total market capitalization of 4.674 billion HKD [3][4].

Group 1 - The controversy surrounding "Xibei pre-made dishes" is impacting the industry, with reports of restaurants like Green Tea removing signs claiming "no pre-made dishes" [2] - Green Tea Restaurant previously faced allegations of using pre-made dishes without proper labeling, particularly regarding a dish priced at 38 yuan [4] - The company submitted its listing application in July 2022, prompting inquiries from the regulatory body regarding food safety and the proportion of pre-made dishes [4] Group 2 - Green Tea Group reported a revenue of 2.29 billion yuan for the first half of the year, a year-on-year increase of 23.1%, with a net profit of 234 million yuan, up 34% [4] - The company has established a digital and standardized business model supported by a flexible supply chain and strict food safety controls [4] - In contrast to Green Tea, Haidilao has started labeling some menu items as "partially pre-processed" [5][6] Group 3 - As of September 18, the pre-made dish sector saw a decline of 0.56%, with stocks of companies like Jiahe Foods and Delisi dropping approximately 6% and over 3% respectively [7]

Core Viewpoint - The article discusses the controversy surrounding the use of pre-prepared dishes by the Green Tea restaurant chain, highlighting the discrepancy between their marketing claims of "freshly made" food and the reality of using pre-prepared ingredients, which has raised consumer concerns about transparency and food quality [3][6][9]. Group 1: Company Practices - Green Tea restaurant has removed the signage stating "no pre-prepared dishes, freshly made" from its storefronts, indicating a shift in their marketing approach [5][8]. - The restaurant collaborates with 205 third-party food processing companies to prepare most of its ingredients, which allows for lower costs and increased operational efficiency [6][9]. - Despite promoting certain dishes as "freshly made," the reliance on a central kitchen for food preparation has led to consumer backlash regarding the freshness and quality of the food served [6][9]. Group 2: Consumer Reactions - Consumers have expressed concerns on social media about the lack of transparency regarding the use of pre-prepared dishes, feeling that their right to know about the food they consume is being violated [6][9]. - Incidents of pre-prepared dishes being sold without proper labeling have further fueled consumer distrust, as seen in the case of the "Buddha Jumps Over the Wall" dish that was sold without indication of being pre-prepared [9]. - The article notes a polarized view among consumers regarding pre-prepared dishes, with some accepting them for convenience while others demand fresh, made-to-order meals [6][9]. Group 3: Financial Performance - Green Tea Group reported a positive earnings forecast, expecting a net profit of approximately 247-254 million RMB for the first half of the year, marking an increase of nearly 40% [9]. - The growth in profit is attributed to the continuous expansion of its store network, with over 500 locations established across various provinces and cities in China [9].

Core Viewpoint - The article discusses the recent conflict between Luo Yonghao and Xibei regarding the pre-prepared food industry, highlighting the challenges and perceptions surrounding pre-prepared meals in China [1][2]. Industry Overview - The pre-prepared food industry gained popularity during the pandemic, with Xibei's attempt to enter the market through "Jia Guolong Kungfu Cuisine," which ultimately did not succeed [2][4]. - Pre-prepared food is an important part of food industrial development, with penetration rates in countries like the US and Japan reaching 60%, while China's penetration is only 10-15% but growing rapidly [5][6]. Market Trends - The growth of the pre-prepared food sector in China is driven by several trends: 1. Increased penetration of food delivery services, which require high efficiency and safety standards [6][8]. 2. The trend of restaurant chain development, which enhances food industrial and logistics capabilities [8][11]. Regulatory Changes - New regulations in 2024 will redefine pre-prepared food, excluding certain types of food processing from the category, which may impact market dynamics [13][16]. Consumer Perception - There is a significant consumer skepticism towards pre-prepared meals, especially when they perceive they are paying for freshly made food but receiving pre-prepared options instead [4][16]. - The article suggests that the current economic environment makes it difficult for the pre-prepared food industry to thrive, as consumers are not seeing price reductions despite lower costs for restaurants [16]. Investment Outlook - The article expresses a cautious outlook on investing in the pre-prepared food sector, suggesting that upstream companies focusing on standardized products may have a competitive advantage [16].

Group 1 - The 11th Guangzhou International Fisheries Expo has opened in Guangzhou, showcasing a variety of seafood products and attracting numerous attendees [1][9] - Various booths featured popular food items such as bamboo tube shrimp and Buddha Jumps Over the Wall, drawing significant interest from participants [3][5] - The event has become a platform for seafood suppliers and buyers to connect, with many vendors reporting high levels of inquiries and engagement from potential customers [7]

Group 1: Manufacturing and Economic Contribution - Fujian is a major manufacturing province, producing 1 in 5 pairs of sports shoes and 1 in 3 automotive glass globally, with the new energy vehicle battery market share being the largest in the world [1] - In 2024, the revenue of Fujian's consumer goods industry is expected to reach nearly 2.5 trillion yuan, accounting for 42% of the province's industrial revenue, laying a solid foundation for boosting consumption [1] Group 2: Technological Integration and Innovation - The establishment of the global fashion industry brain in Fujian integrates data from 1.27 million designers, covering popular styles, global trade trends, and consumer preferences in the sportswear sector [1][2] - The innovation center combines 12 different spaces, including trend libraries and AI design centers, to merge fashion with technology, aiming to explore consumer growth and accelerate traditional industry transformation [2] Group 3: Food Industry Development - Fujian's food industry is undergoing smart upgrades, with companies like Panpan Food utilizing 5G and AI to monitor production and reduce energy consumption by approximately 28% [3] - The promotion of traditional dishes like Buddha Jumps Over the Wall is being scaled up through modern techniques and national patents, making it more accessible to the public [4] Group 4: Consumer Market Performance - In the first seven months of the year, Fujian's total retail sales of consumer goods reached 1.456 trillion yuan, showing a year-on-year growth of 5.8%, indicating a vibrant consumer market [5]

Group 1: Manufacturing and Industry - Fujian is a major manufacturing province, producing 1 in every 5 pairs of sports shoes and 1 in every 3 automotive glass globally [1] - In 2024, the revenue of Fujian's consumer goods industry is expected to reach nearly 2.5 trillion yuan, accounting for 42% of the province's industrial revenue [1] - The province has cultivated 33 national-level smart manufacturing factories and 354 provincial-level digital benchmark enterprises [1] Group 2: Innovation and Technology - The WhatsPOP Innovation Center in Jinjiang integrates 12 spaces, including a global fashion industry brain and AI design empowerment center, to merge fashion with technology [2] - The use of 5G and AI in food production has led to a 28% reduction in energy consumption through real-time monitoring and intelligent control [3] Group 3: Food Industry Development - The promotion of Fujian cuisine, such as the mass production of Buddha Jumps Over the Wall, is supported by over 20 national patents for rapid freezing technology [4] - In the first quarter, Fujian issued over 10 million yuan in dining consumption vouchers, covering more than 16,000 restaurants, contributing to a 6.1% increase in dining revenue in the first half of the year [4] Group 4: Market Performance - In the first seven months of the year, Fujian's total retail sales of consumer goods reached 1.456 trillion yuan, with a year-on-year growth of 5.8% [5]

Core Insights - The company Zhi Ji has been recognized by iiMedia Research for its market leadership in black truffle flavored abalone products, achieving four significant accolades [1][8] - The shift in consumer behavior in China has transitioned high-end nourishing ingredients from being festive gifts to everyday dining options, with a notable increase in demand for convenience and flavor [3][12] Industry Trends - Over the past decade, the supply chain for high-end nourishing ingredients has evolved from a complex structure to a more streamlined process, reducing costs and making products more accessible to consumers [3][12] - The black truffle flavor has emerged as a key differentiator in the high-end abalone market, enhancing consumer experience and driving repeat purchases [5][6] Market Data - iiMedia Research forecasts that the market size for black truffle concept foods in China will grow from 655.7 billion yuan in 2024 to 1,056.4 billion yuan by 2029 [6] - In 2025, flavor will be a primary consideration for 34.69% of consumers when purchasing abalone products, highlighting the importance of taste in consumer decision-making [3] Product Development - Zhi Ji's black truffle abalone product exemplifies the integration of high-quality ingredients and innovative cooking techniques, appealing to both traditional and modern consumer preferences [10][11] - The company emphasizes quality through rigorous ingredient selection and standardized processes, ensuring a premium experience for consumers [11][12]