Group 1: Holiday Travel Demand - The upcoming 8-day holiday is expected to see a significant travel demand, with an estimated 2.36 billion trips, averaging about 295 million trips per day, representing a 3.2% increase compared to the same period last year [1] Group 2: Financial Integration in Tourism - Shanghai is leveraging its urban tourism resources by launching over 200 high-quality activities and products during the Shanghai Tourism Festival, enhancing global appeal and visitor experience [2] - Banks are integrating financial services into urban tourism, with unique branches becoming part of the city’s cultural landscape and offering tailored experiences for visitors [3] Group 3: Financial Support for Tourism Development - In Jiangxi, the Postal Savings Bank has issued loans totaling 165 million yuan to 112 tourism operators, with consumer loans exceeding 16.5 billion yuan this year, supporting the local tourism industry [5] - The bank is actively engaging with local tourism businesses to provide customized financial solutions and enhance tourism consumption [4][5] Group 4: Upgrading Tourism Infrastructure - The Qinhuai Scenic Area in Nanjing has seen a 12.15% increase in visitor numbers, with local banks providing targeted loans to improve facilities and services [6] - Hengfeng Bank has supported the Lingshan Group with 150 million yuan to address long investment cycles and enhance tourism projects, focusing on innovative technologies and cultural experiences [7]

Core Viewpoint - The article highlights the vibrant development of cultural and tourism consumption in Jiangsu, driven by financial support from banks, particularly Hengfeng Bank, which is addressing the challenges faced by the industry through tailored financial solutions [1][6]. Group 1: Tourism Growth and Financial Support - The Qinhuai River area, a key tourist destination in Nanjing, received 28.91 million visitors in the first half of the year, marking a 12.15% increase year-on-year [2]. - Hengfeng Bank provided a customized financing solution of 9.6 million yuan to a tourism management company, aimed at enhancing visitor experience and brand vitality in the Qinhuai area [2]. - Hengfeng Bank's financial initiatives are crucial for the recovery and upgrade of the cultural tourism sector in Jiangsu [1][6]. Group 2: Investment and Debt Tools - Hengfeng Bank supported the Lingshan Group with 150 million yuan through investment debt tools, addressing the long investment cycles and light asset operations typical in the cultural tourism sector [5]. - The investment debt tools are designed to align with the long-term return patterns of tourism projects, alleviating the financial pressure of short-term loans for long-term investments [5]. Group 3: Rural Tourism and Economic Development - Hengfeng Bank is actively promoting rural revitalization by integrating financial support for rural tourism and the development of characteristic towns [6]. - The bank's comprehensive financial support in Lianyungang has led to a significant increase in tourist reception capacity, with over 6 million visitors annually, and has created around 5,000 jobs in the local area [8]. - The bank aims to enhance its financial service system for the cultural tourism industry, focusing on smart tourism, green low-carbon initiatives, and rural revitalization [8].