Workflow
抹茶面条
icon
Search documents
零零后创业探索新“茶经”
Xin Lang Cai Jing· 2025-12-28 22:35
转自:贵州日报 贵州日报天眼新闻记者 陈刚 杨傲的家乡正是"世界抹茶超级工厂"的所在地——铜仁市江口县。记事起,家里的那片茶园,就让这个 00后"茶二代",感受到了茶之于人的相依相伴。2024年夏天,首家"抹山集"乘着铜仁抹茶热,诞生于江 口县城。 "让世界通过一杯抹茶,感受贵州山水灵性"。怀揣这样的初心,"抹山集"自创立之初,就将铜仁抹茶定 为唯一抹茶原料,品牌文化定位和产品研发也融入本土元素,推出抹茶饮品、抹茶糕点、抹茶面条等多 元产品和传统点茶技艺体验。其中融合了土家特色的创意饮品"抹茶米酒",更是备受消费者青睐。 网络走红,线下火爆。短短一年多时间,"抹山集"成为本土抹茶"新贵",也成为外地游客奔赴打卡 的"爆款",不仅在江口、碧江等地相继推出6家直营店,联营店也在周边城市陆续亮相。 "本地市场明年还有17家门店待开,我们也已经做好趁势而为,去一线市场闯一闯的准备。"对于未来, 杨傲信心满满。用一杯醇厚地道的抹茶,完成消费品与文化符号的深度链接,年轻的"抹山集"正讲述着 梵净抹茶新故事。 "顶着'抹茶脑袋',怎么能不来铜仁?"日前,广东游客九九和朋友一下高铁就拖着行李箱直奔此行的第 一个打卡点——铜仁 ...
梵净山下抹茶香(发展各具特色的县域经济)
Ren Min Ri Bao· 2025-05-12 22:21
Core Insights - The article highlights the development of the matcha industry in Jiangkou County, Guizhou, focusing on the cultivation and processing of tea leaves into matcha, which is gaining popularity in the market [1][2]. Group 1: Industry Development - Jiangkou County is cultivating a distinctive leading industry in matcha, leveraging its favorable tea-growing conditions with nearly 160,000 acres of tea gardens [1]. - The introduction of Guizhou Tea Group has led to the establishment of a "matcha super factory," with plans to produce over 1,200 tons of matcha in 2024, generating a revenue of 302 million yuan, and exporting to over 40 countries and regions [2]. - The county is promoting scientific planting techniques to enhance the quality of tea from the source, with agricultural experts providing comprehensive guidance on various aspects of tea cultivation [2]. Group 2: Economic Impact - The transformation of tea fields has already seen 30,000 acres converted for matcha production, with plans to convert an additional 60,000 acres in the future [3]. - Local policies support poverty alleviation, providing 500 yuan per acre for tea garden transformation and a 20,000 yuan reward for qualifying family farms [4]. - The average income of villagers in Luoxiang Village has increased from over 7,000 yuan in 2018 to 16,500 yuan last year, thanks to the development of five matcha processing enterprises [5]. Group 3: Market Trends - The matcha industry has not only gained recognition but has also stimulated new business ventures, such as matcha-themed cafes and innovative product offerings like matcha rice wine and noodles [6][7]. - The local tourism sector is being enhanced with immersive experiences related to matcha, contributing to increased foot traffic and sales in local businesses, with monthly sales exceeding 300,000 yuan for some establishments [7].