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零零后创业探索新“茶经”
Xin Lang Cai Jing· 2025-12-28 22:35
转自:贵州日报 贵州日报天眼新闻记者 陈刚 杨傲的家乡正是"世界抹茶超级工厂"的所在地——铜仁市江口县。记事起,家里的那片茶园,就让这个 00后"茶二代",感受到了茶之于人的相依相伴。2024年夏天,首家"抹山集"乘着铜仁抹茶热,诞生于江 口县城。 "让世界通过一杯抹茶,感受贵州山水灵性"。怀揣这样的初心,"抹山集"自创立之初,就将铜仁抹茶定 为唯一抹茶原料,品牌文化定位和产品研发也融入本土元素,推出抹茶饮品、抹茶糕点、抹茶面条等多 元产品和传统点茶技艺体验。其中融合了土家特色的创意饮品"抹茶米酒",更是备受消费者青睐。 网络走红,线下火爆。短短一年多时间,"抹山集"成为本土抹茶"新贵",也成为外地游客奔赴打卡 的"爆款",不仅在江口、碧江等地相继推出6家直营店,联营店也在周边城市陆续亮相。 "本地市场明年还有17家门店待开,我们也已经做好趁势而为,去一线市场闯一闯的准备。"对于未来, 杨傲信心满满。用一杯醇厚地道的抹茶,完成消费品与文化符号的深度链接,年轻的"抹山集"正讲述着 梵净抹茶新故事。 "顶着'抹茶脑袋',怎么能不来铜仁?"日前,广东游客九九和朋友一下高铁就拖着行李箱直奔此行的第 一个打卡点——铜仁 ...
贵州江口:梵净山下,农旅融合绘就“诗与远方”
Xin Jing Bao· 2025-10-16 09:58
Core Insights - Jiangkou County is leveraging its agricultural and tourism integration to promote rural revitalization, with a focus on the Fanjing Mountain area as a key tourist destination [1][6][7] Tourism Development - In 2024, Jiangkou County's A-level tourist attractions received 2.5432 million visitors, with Fanjing Mountain alone attracting 1.9744 million visitors, marking a 7.18% year-on-year increase, the highest since market-oriented operations began [1][6] - The "Zhaisha Dong Village," located near Fanjing Mountain, has become a popular rural tourism destination, hosting 325 residents, with 79% being Dong ethnic people, and has developed various cultural tourism activities [2][3] Cultural Integration - The local government has initiated programs to protect and promote ethnic minority cultures, encouraging creative transformation and innovative development of these cultural assets [2] - Zhaisha Dong Village has successfully implemented cultural tourism initiatives, including performances and festivals, leading to a total of 325,000 visitors and a tourism revenue of approximately 99.8672 million yuan in 2024 [3] Ecological and Recreational Tourism - Jiangkou County is recognized for its ecological tourism, with a forest coverage rate of 77% and multiple rivers enhancing its natural beauty, contributing to its status as a national ecological tourism demonstration area [4][6] - The Fanjing Mountain RV camping base has become a popular destination, offering various recreational activities and facilities, catering to families and nature enthusiasts [5] Agricultural Innovation - Jiangkou County has developed a high-standard matcha industry park, with over 16,000 acres of tea gardens, making it a leading producer of matcha in China and the second-largest exporter globally [8] - The "Moshangji" matcha experience center has attracted significant tourist interest, with 200,000 visitors since its opening, showcasing the region's unique matcha culture [7][8]