Group 1 - The event is a collaboration with Yinchuan Cultural Tourism Group, featuring a theme of "one event, all city play" with activities including a parade and outdoor electronic music party [2] - Special projects such as "Rolling Bell Sunrise Appointment" and "Xixia Tomb Cultural Exploration" are highlighted, providing unique cultural experiences for participants [2] - The event aims to enhance consumer engagement and promote local industries, showcasing local wine brands and offering various promotions to stimulate spending [5] Group 2 - The "Super Mosaic Battle" theme for the New Year event marks Yinchuan's first indoor-outdoor immersive experience, running from the end of 2025 to New Year's Day 2026 [3] - The event is designed to break traditional shopping mall boundaries, integrating cultural tourism with commercial activities, thus creating a new model for consumer destinations [5] - The event has resulted in significant increases in foot traffic and sales for merchants, indicating strong momentum in Yinchuan's commercial and consumer market [5]

Group 1 - The festive atmosphere in Beijing's shopping districts is increasing as various activities are planned for New Year's Eve and the New Year holiday, with extended operating hours for many malls [2][3] - Bay Area will host a series of cultural activities for New Year, including a large outdoor light show and a music concert featuring well-known bands, with events extending past midnight [2] - The Shougang Park will transform into a large "AI New Gathering" theme island, featuring robots and giant mechas, along with a music festival and food offerings during the New Year celebrations [3] Group 2 - Beijing's various shopping centers are preparing diverse activities for the New Year, including music performances, street parties, and food festivals, enhancing the overall consumer experience [3][4] - The Beijing Le Duo Port Wanda Plaza will host a winter-themed carnival with cultural performances and interactive activities, including a lottery event on New Year's Eve [4] - The Friendship Store is also preparing exciting New Year activities, including a music concert and extended hours to welcome 2026 with a sense of ceremony [4]