Group 1 - The festive atmosphere in Beijing's shopping districts is increasing as various activities are planned for New Year's Eve and the New Year holiday, with extended operating hours for many malls [2][3] - Bay Area will host a series of cultural activities for New Year, including a large outdoor light show and a music concert featuring well-known bands, with events extending past midnight [2] - The Shougang Park will transform into a large "AI New Gathering" theme island, featuring robots and giant mechas, along with a music festival and food offerings during the New Year celebrations [3] Group 2 - Beijing's various shopping centers are preparing diverse activities for the New Year, including music performances, street parties, and food festivals, enhancing the overall consumer experience [3][4] - The Beijing Le Duo Port Wanda Plaza will host a winter-themed carnival with cultural performances and interactive activities, including a lottery event on New Year's Eve [4] - The Friendship Store is also preparing exciting New Year activities, including a music concert and extended hours to welcome 2026 with a sense of ceremony [4]

Core Insights - The tourism market in Guangdong is experiencing a significant surge during the National Day and Mid-Autumn Festival holiday, with various attractions reporting increased visitor numbers compared to the previous year [1][2][3]. Group 1: Visitor Statistics - On the first day of the holiday, 4A-level and above scenic spots in Guangdong received 2.784 million visitors, marking a year-on-year increase of 6.1% [1]. - Key monitored areas, including ancient post roads and red tourism sites, saw varied visitor growth: 515,000 for ancient post roads (up 2.2%), 183,000 for red tourism sites (up 3.3%), 282,000 for rural tourism points (up 4.5%), and 314,000 for public cultural institutions (up 3.8%) [1]. Group 2: Tourism Orders and Popular Attractions - Overall tourism orders in Guangdong increased by 27% compared to last year, with Guangzhou seeing a 25% rise and Shenzhen experiencing a 39% increase [2]. - Popular attractions included the Guangzhou Science Museum, the South Yue King Museum, and the Chimelong Resort, which attracted significant visitor interest [2]. Group 3: Cultural and Sports Events - A "Cultural and Sports Carnival" was launched in Guangzhou, integrating various sectors to promote tourism alongside the 15th National Games [3]. - The 11th Football Champions Challenge in Zhuhai attracted participants and their families, promoting travel alongside sporting events [3]. Group 4: International Cultural Activities - International cultural events, such as the "Golden Land" music week and the 33rd Macau International Fireworks Competition, contributed to the influx of tourists [4]. Group 5: Diverse Cultural Activities - Various cultural activities were organized to enhance the holiday experience, including free access to public cultural venues and numerous festive events [5][6]. - The Guangdong Provincial Library and the Intangible Cultural Heritage Museum hosted themed activities and workshops, enriching the cultural landscape during the holiday [5][6].

Core Points - The "2025 Shanghai Service Consumption + Year" and the "Shanghai International Horse Culture Week" have officially launched, focusing on the integration of service consumption, sports, and cultural tourism [3][10] - The event aims to activate urban consumption vitality through over 20 themed experiences across commercial, culinary, and cultural sectors, running until the end of October [3][10] Group 1: Event Overview - The event commenced on September 30 at the Shanghai Jiushi International Equestrian Center, combining two major IPs to create a fusion consumption scenario [3][4] - The opening ceremony featured the International Equestrian Federation's China Tour, highlighting the aesthetic and ceremonial aspects of equestrian sports [4][10] Group 2: Activities and Promotions - During the National Day holiday, five major equestrian events will be held, including the International Equestrian Federation's China Tour and the China Urban Polo Open [7][39] - A themed market will be set up at the Jiushi International Equestrian Center, offering a variety of experiences that blend sports, food, fashion, and culture, along with consumer subsidies [8][10] Group 3: Thematic Activities - The "2025 Shanghai Service Consumption + Year" includes three main themes: commercial consumption, culinary experiences, and cultural tourism [12][23] - Specific activities include the "2025 Yuyuan International Food Festival" and the "11th Donghu Food Festival," showcasing diverse culinary offerings [24][26] Group 4: Cultural and Sports Integration - The Shanghai International Horse Culture Week will feature five major equestrian competitions and a cross-industry dialogue on horse culture [39][41] - The event represents a significant exploration of integrating service consumption with the sports industry, contributing to Shanghai's status as an international consumption center [10][11]