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拼多多(PDD):关注竞争格局变化及商户生态变迁
HTSC· 2025-11-19 07:53
Investment Rating - The report maintains a "Hold" rating for Pinduoduo (PDD US) with a target price of $122.90 [5][22]. Core Insights - Pinduoduo's total revenue for Q3 2025 reached 108.3 billion RMB, a year-on-year increase of 9.0%, aligning with Visible Alpha's consensus estimate of 107.7 billion RMB. The non-GAAP net profit was 31.4 billion RMB, corresponding to a non-GAAP net profit margin of 29.0%, which is an improvement of 1.4 percentage points year-on-year, exceeding the consensus estimate of 22.4% [1][5]. - The report highlights that Pinduoduo's domestic e-commerce business may enter a new cycle of stabilization and recovery in take rate, following the completion of merchant support initiatives like the "100 Billion Subsidy" [1][2]. - The management indicated that the competitive landscape in the domestic e-commerce sector is intensifying, necessitating further investments in the platform's ecosystem, which may lead to fluctuations in financial performance and profitability [2][3]. Summary by Sections Financial Performance - Pinduoduo's online marketplace service revenue grew by 8.1% year-on-year to 53.3 billion RMB in Q3 2025, which was below the consensus estimate of 13.4%, indicating a potential continued decline in take rate due to increased competition and investments in the merchant ecosystem [2][4]. - The transaction service revenue increased by 9.9% year-on-year, reflecting a relatively stable performance [2][4]. Profitability Forecast - The report adjusts the non-GAAP net profit forecasts for 2025, 2026, and 2027 upwards by 4.7%, 2.6%, and 3.4% to 113.7 billion RMB, 137.4 billion RMB, and 163.3 billion RMB, respectively [4][18]. - The target price is based on a sum-of-the-parts (SOTP) valuation, with the domestic e-commerce main site valued at $83.2 per ADS, reflecting a 7.0x PE for 2026E [22][23]. Market Dynamics - The report emphasizes the need to monitor changes in the competitive landscape among domestic e-commerce platforms and the evolution of the merchant operating ecosystem [1][2]. - Pinduoduo's overseas business, particularly Temu, is expected to face challenges due to regulatory changes and increased competition, but there is potential for recovery as external risks stabilize [3][4].