劲牌营收预增9.6%夯实百亿级地位 吴少勋"保健+草本"布局冲破增长藩篱 【中国白酒网】"劲酒虽好，可不要贪杯哟"，劲牌公司的广告语已陪伴消费者三十三载。如今，劲 牌公司持续夯实百亿级企业的行业地位。 近日，劲牌公司发布《2025年度社会责任报告》，这是该公司连续第十九年向社会公开履责历程与 思考。 劲牌公司介绍，公司2025年营收预计达137亿元，同比增长9.6%，核心品牌劲酒增速更是突破 20%。 在白酒行业进入"三期叠加"的调整期时，劲牌公司的业绩增长更加难能可贵。 实际上，在此之前，劲牌公司营业收入在百亿门槛前已停滞多年。 在董事长吴少勋的不断反思下，劲牌公司推出了毛铺草本白酒。他将产品分为两类，保健酒回归功 能属性，草本白酒主打社交活动属性。 通过"保健+草本"的双线布局，劲牌公司当前正冲破增长藩篱，向更高的目标冲刺。 劲酒营收增速预计破20% 劲牌公司是一家健康产品企业，1953年创建于湖北大冶。历经70余年稳步发展，从一家县级小酒 厂，成为业务覆盖30多个国家和地区的公司。 目前，劲牌公司拥有"保健酒、草本白酒、中药业"三大业务板块，专注健康产品的研发、生产、销 售，分别打造了"中国劲酒、毛铺草 ...

"劲酒虽好，可不要贪杯哟"，劲牌公司的广告语已陪伴消费者三十三载。如今，劲牌公司持续夯实百亿 级企业的行业地位。 近日，劲牌公司发布《2025年度社会责任报告》，这是该公司连续第十九年向社会公开履责历程与思 考。 劲牌公司介绍，公司2025年营收预计达137亿元，同比增长9.6%，核心品牌劲酒增速更是突破20%。 近日，劲牌公司发布《2025年度社会责任报告》及公开数据显示，这是该公司连续第十九年向社会公开 履责历程与思考。 劲牌公司介绍，公司2025年营收预计达137亿元，同比增长9.6%，核心品牌劲酒增速更是突破20%。 在白酒行业进入"三期叠加"的调整期时，劲牌公司的业绩增长更加难能可贵。 实际上，在此之前，劲牌公司营业收入在百亿门槛前已停滞多年。 在董事长吴少勋的不断反思下，劲牌公司推出了毛铺草本白酒。他将产品分为两类，保健酒回归功能属 性，草本白酒主打社交活动属性。 通过"保健+草本"的双线布局，劲牌公司当前正冲破增长藩篱，向更高的目标冲刺。 劲酒营收增速预计破20% 劲牌公司是一家健康产品企业，1953年创建于湖北大冶。历经70余年稳步发展，从一家县级小酒厂，成 为业务覆盖30多个国家和地区的公司 ...

Core Viewpoint - The article highlights how Jingjiu, a health wine brand, has successfully captured the attention of younger and female consumers through innovative marketing strategies on social media platforms like Douyin and Xiaohongshu, leading to significant sales growth in a challenging market environment [3][5][11]. Group 1: Market Performance - Jingjiu is expected to achieve over 20% revenue growth this year, with the overall revenue projected to reach approximately 118 billion yuan in 2025, following a 10% growth in 2024 [5][9]. - The company reported a significant increase in its consumer base, adding over 4 million female users and 900,000 young consumers aged 18-30 in the past two years [10][20]. - Jingjiu's sales have been driven by a surge in demand, leading to supply shortages in certain regions due to limited production capacity and strategic volume control by the manufacturer [9][20]. Group 2: Marketing Strategies - The brand has effectively utilized social media to create viral marketing campaigns, leveraging trending topics and user-generated content to enhance brand visibility and engagement [12][13]. - Jingjiu's marketing strategy includes a focus on "good but different" products, innovative content marketing, and a non-saturation sales approach that ensures profitability for distributors [13][15]. - The company has shifted its target demographic from primarily older males to a more diverse audience, including younger consumers and women, by promoting various cocktail recipes and social drinking scenarios [10][16]. Group 3: Industry Context - The broader liquor industry is facing challenges, with many companies struggling with sales and profitability, while Jingjiu stands out as a success story amidst these difficulties [5][20]. - The health wine market, while smaller than the traditional liquor market, has seen Jingjiu emerge as a leading player, demonstrating the potential for growth through targeted marketing and product innovation [18][20]. - The article raises questions about the sustainability of the current marketing trends and the implications of promoting alcohol consumption, particularly among younger demographics [20][21].