以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 来自湖北的保健酒隐形冠军给酒圈上了一课。通过抓住抖音、小红书上的破圈话题，如"姨妈神仙水""不是茅台喝不起，而是劲酒更有性价比"等，劲酒拿下了 女性以及年轻消费群体，重新定义了消费场景。泼天的流量最终转化成了销量，今年劲酒营收预计增长超20%。 01 女性用户多了400万 对酒圈来说，2025年有些不同寻常。 一边是白酒行业正处于深度调整期：价格倒挂、卖不动，不少经销商甚至在亏损。为了应对困局，酒企试图通过低度化、跨界、代言等方式连接年轻人的钱包， 但年轻人转头走进了瑞幸咖啡、蜜雪冰城。另一边，曾经是中老年男人专属的劲酒，在小红书、抖音等平台持续爆火，深受女性追捧。视频里，劲酒、水溶 C100、元气森林葡萄味气泡水，在灯光下一组合，不到一分钟，就在玻璃杯中调出了"烈焰玫瑰"……这些视频的转发、点赞动辄超10万。 伴随流量而来的是销量。 12月，劲牌公司市场推广中心总经理张何在公开活动中称，"今年市场需求增加，确实导致部分区域出现阶段性供不应求，劲牌 ...

Core Insights - The recent food safety supervision and sampling conducted by the Yingtan Market Supervision Administration revealed that out of 83 batches of food products tested, 76 were compliant while 7 were found to be non-compliant [2]. Group 1: Sampling Results - A total of 83 batches of food products were sampled, including edible agricultural products, grain processing products, catering foods, condiments, starch and starch products, frozen foods, vegetable products, pastries, bean products, beverages, dairy products, egg products, health foods, and edible oils [2]. - Among the 83 batches, 76 were found to be compliant, resulting in a compliance rate of approximately 91.57% [2]. Group 2: Non-Compliant Products - The 7 non-compliant samples included canola oil, small chili peppers, eggplants, crucian carp, and sunflower seeds [2]. - Specific non-compliance issues included: - Canola oil: detected benzopyrene - Small chili peppers: detected cadmium - Eggplants: detected chlorpyrifos - Crucian carp: detected malachite green - Sunflower seeds: exceeded peroxide value [2]. Group 3: Regulatory Actions - The Yingtan Market Supervision Administration has notified relevant market supervision departments to take legal action regarding the non-compliant products [2]. - Local market supervision departments are required to trace the product flow, halt sales, remove products from shelves, and initiate recalls to control risks [2].

Core Viewpoint - The announcement from the Beijing Shijingshan District Market Supervision Administration details the results of food safety supervision and sampling inspections conducted in 2025, highlighting compliance and non-compliance of various food products [3]. Group 1: Food Safety Inspection Results - The inspection covered various food products from different manufacturers, with a focus on ensuring compliance with food safety standards [3]. - A total of 22 food items were tested, with most passing the safety standards, indicating a generally high level of compliance in the market [5][6]. - Specific products that passed include "东鹏特饮维生素饮料" from 安徽东鹏食品, "燕麦保健片" from 山东百家兴农业科技股份有限公司, and "维生素C泡腾片" from 仙乐健康科技股份有限公司, among others [5][6]. Group 2: Non-compliance Cases - One notable non-compliance case involved "圆茄子" from 北京惠食佳餐厅, which failed the inspection and was marked as non-compliant [6]. - The inspection results emphasize the importance of ongoing monitoring and compliance checks to ensure food safety in the region [3][6].

Core Points - The Eagle Town Market Supervision Administration conducted a food safety supervision sampling, with a total of 130 batches tested, resulting in 123 qualified and 7 unqualified samples, leading to an unqualified rate of 5.38% [2] - The unqualified products included edible vegetable oil, reused dining utensils, homemade steamed buns, and millet peppers, with specific issues such as acid value, coliforms, sweeteners, and cadmium detected [2] - The administration has notified relevant market supervision departments to take legal action against the unqualified products and has mandated local departments to trace product flow, halt sales, and recall products to control risks [2] Summary by Category Sampling Results - Total samples tested: 130 - Qualified samples: 123 - Unqualified samples: 7 - Unqualified rate: 5.38% [2] Unqualified Products - Edible vegetable oil: Issues with acid value - Reused dining utensils: Issues with coliforms and anionic synthetic detergents - Homemade steamed buns: Issues with sweeteners and sodium saccharin - Millet peppers: Issues with cadmium [2] Regulatory Actions - Notification to relevant market supervision departments for legal action - Local departments required to trace product flow, stop sales, and recall products [2]

Core Insights - The show "Food and Health Jianghu" focuses on the unique dietary culture of Xi'an, emphasizing the health benefits of carbohydrate-rich foods [1][3] - The program highlights the historical significance of Shaanxi cuisine and its evolution, showcasing local dishes that align with modern health trends [3][4] Group 1: Cultural Significance - Xi'an, as a historical capital, has a rich culinary heritage that reflects the philosophy of "food should be exquisite and detailed," which is integral to Chinese dietary culture [3] - The region's agricultural advantages, particularly in high-quality winter wheat, contribute to its reputation as the "Carbohydrate Capital," featuring dishes like biangbiang noodles and lamb paomo [3][4] Group 2: Health and Nutrition - The program illustrates how traditional Xi'an dishes incorporate nutritional wisdom, balancing carbohydrates, proteins, and fibers to promote health [4][6] - Dishes such as lamb paomo and oil-splashed noodles are highlighted for their health benefits, including digestive support and nutrient absorption, particularly suited for the local climate [4][7] Group 3: Modern Relevance - The collaboration with the Tang drama group adds cultural depth and engagement, making the exploration of food and health more relatable to contemporary audiences [4][6] - The integration of traditional health concepts with modern dietary preferences positions Chinese medicinal wine, like China Jingjiu, as a convenient health supplement that complements local cuisine [6][7]

Core Viewpoint - The company, Jinpai, has faced growth challenges after reaching over 10 billion yuan in revenue in 2017, with its revenue stagnating around the 10 billion yuan mark in subsequent years, while competitors like Luzhou Laojiao and Shanxi Fenjiu have surpassed 30 billion yuan in revenue [3][4][5] Group 1: Company Performance - Jinpai's revenue was approximately 10.2 billion yuan in 2018, increased slightly to 10.7 billion yuan in 2019, and reached about 11 billion yuan in 2021, but then saw a decline [4][5] - In 2022, Jinpai's revenue recovered to the level of 2019, and for 2024, the company projected a revenue of 12.5 billion yuan, reflecting a growth rate of 4.3% [5][6] - The company holds over 50% market share in the health wine sector, indicating limited growth potential due to market saturation [5][6] Group 2: Market Dynamics - The health wine market is relatively niche, with a limited consumer base, primarily consisting of health-conscious retirees and a younger demographic that is less receptive to traditional health wines [6][7] - The overall liquor industry in China is projected to reach 796.38 billion yuan in sales revenue in 2024, with a year-on-year growth of 5.3%, indicating a broader market opportunity despite the niche nature of health wines [6][7] Group 3: Strategic Initiatives - Jinpai has diversified its product offerings, including the introduction of herbal wines and acquisitions in the liquor sector to seek new growth avenues [7][8] - The company has launched marketing initiatives targeting younger consumers through social media and content marketing, aiming to rejuvenate its brand image [8][9] - Jinpai's herbal wine products, such as the Mao Pu herbal wine series, are positioned to appeal to social drinking occasions, with price ranges from 300 to 780 yuan for different aged variants [8][9]

Core Points - The Eagle Town Market Supervision Administration conducted a food safety inspection, revealing that out of 122 samples tested, 120 were compliant while 2 were found to be non-compliant [1] - The non-compliant products included yam and freshwater fish, with specific violations related to the presence of residues of certain substances [1] Summary by Category Inspection Results - Total samples tested: 122 - Compliant samples: 120 - Non-compliant samples: 2 [1] Non-compliant Products - Non-compliant product 1: Yam - Violations: Residues of chlorothalonil and chlorothalonil manganese salt - Detected level: 0.738 mg/kg (standard limit: ≤0.3 mg/kg) [2] - Non-compliant product 2: Freshwater fish - Violations: Residues of enrofloxacin - Detected level: 551 µg/kg (standard limit: ≤100 µg/kg) [2] Regulatory Actions - The Eagle Town Market Supervision Administration has notified relevant market supervision departments to take legal action against the non-compliant products - Measures include tracing product distribution, halting sales, removing products from shelves, and recalling the affected items [1]

Core Viewpoint - The Huizhou Daya Bay Economic and Technological Development Zone Management Committee's Market Supervision Administration has conducted food safety supervision and sampling inspections, revealing that out of 150 batches tested, 3 batches were found to be non-compliant with safety standards [3]. Summary by Category Food Safety Inspection Results - A total of 150 batches of food were inspected as part of the 2025 food sampling plan, with 3 batches failing to meet safety standards [3]. - The results are being publicly disclosed in accordance with government information disclosure regulations [3]. Specific Findings - The inspection covered various food categories, including dining utensils, condiments, and processed meat products, among others [4][5][6]. - Specific products that failed included items such as flavored condiments and processed meat products, indicating potential issues in food safety compliance [4][5][6]. Regulatory Compliance - The public disclosure of inspection results aligns with the government's commitment to transparency and consumer safety in food products [3].

Summary of Key Points from the Conference Call Industry and Company Overview - The conference call focuses on the Chinese liquor industry, specifically the company Jinjiu (劲酒) and its strategies to attract young consumers and achieve growth despite market challenges [1][2][3]. Core Insights and Arguments - **Marketing Strategy**: Jinjiu employs a combination of online (e.g., Douyin, live streaming) and offline (e.g., restaurant channels, training store owners) marketing strategies to engage young consumers, emphasizing the ritualistic and fashionable aspects of drinking [1][4]. - **Sales Growth**: Monthly sales in certain markets have increased from around 100 units to over 200 units, particularly in bars and shopping malls, indicating the effectiveness of the marketing strategies targeting young consumers [1][5]. - **Consumer Feedback**: The company conducts regular visits to over 300 stores monthly to gather feedback, which has shown a significant increase in young consumers, especially women, who often mix Jinjiu with other beverages [5][6]. - **Channel Structure**: Jinjiu's distribution channels are primarily B2B (approximately 80%) with a focus on retail and dining, while B2C accounts for about 20%. The dining channel serves as a nurturing ground for consumer engagement [11][12]. - **Product Positioning**: Jinjiu is positioned as a health liquor with unique herbal ingredients and a specific alcohol content of 35 degrees, which enhances its compatibility with mixed drinks [3][16]. Additional Important Content - **Response to COVID-19**: During the pandemic, Jinjiu adapted by utilizing community-based sales and online platforms, which helped in managing inventory and maintaining sales [2]. - **Advertising Content**: The company uses diverse advertising slogans like "Jinjiu with ice" and "Whiskey for Chinese people" to resonate with consumers, particularly the younger demographic [8][15]. - **Consumer Engagement**: Jinjiu focuses on enhancing consumer loyalty through quality improvement, targeted marketing for different age groups, and effective customer service [33]. - **Future Growth Projections**: The company anticipates a 20% increase in health liquor sales by 2025, although it is intentionally controlling sales volume to stabilize prices and market channels [28]. - **International Market Presence**: Jinjiu has established a presence in international markets, including Europe, Africa, and Asia, with sales exceeding 100 million, although these operations are not yet profitable [25]. Conclusion - Jinjiu's strategic focus on young consumers, innovative marketing, and robust feedback mechanisms are key drivers of its growth in the competitive liquor market. The company's commitment to quality and consumer education positions it well for future expansion and market stability [31][32].