劲牌营收预增9.6%夯实百亿级地位 吴少勋"保健+草本"布局冲破增长藩篱 【中国白酒网】"劲酒虽好，可不要贪杯哟"，劲牌公司的广告语已陪伴消费者三十三载。如今，劲 牌公司持续夯实百亿级企业的行业地位。 近日，劲牌公司发布《2025年度社会责任报告》，这是该公司连续第十九年向社会公开履责历程与 思考。 劲牌公司介绍，公司2025年营收预计达137亿元，同比增长9.6%，核心品牌劲酒增速更是突破 20%。 在白酒行业进入"三期叠加"的调整期时，劲牌公司的业绩增长更加难能可贵。 实际上，在此之前，劲牌公司营业收入在百亿门槛前已停滞多年。 在董事长吴少勋的不断反思下，劲牌公司推出了毛铺草本白酒。他将产品分为两类，保健酒回归功 能属性，草本白酒主打社交活动属性。 通过"保健+草本"的双线布局，劲牌公司当前正冲破增长藩篱，向更高的目标冲刺。 劲酒营收增速预计破20% 劲牌公司是一家健康产品企业，1953年创建于湖北大冶。历经70余年稳步发展，从一家县级小酒 厂，成为业务覆盖30多个国家和地区的公司。 目前，劲牌公司拥有"保健酒、草本白酒、中药业"三大业务板块，专注健康产品的研发、生产、销 售，分别打造了"中国劲酒、毛铺草 ...

"劲酒虽好，可不要贪杯哟"，劲牌公司的广告语已陪伴消费者三十三载。如今，劲牌公司持续夯实百亿 级企业的行业地位。 近日，劲牌公司发布《2025年度社会责任报告》，这是该公司连续第十九年向社会公开履责历程与思 考。 劲牌公司介绍，公司2025年营收预计达137亿元，同比增长9.6%，核心品牌劲酒增速更是突破20%。 近日，劲牌公司发布《2025年度社会责任报告》及公开数据显示，这是该公司连续第十九年向社会公开 履责历程与思考。 劲牌公司介绍，公司2025年营收预计达137亿元，同比增长9.6%，核心品牌劲酒增速更是突破20%。 在白酒行业进入"三期叠加"的调整期时，劲牌公司的业绩增长更加难能可贵。 实际上，在此之前，劲牌公司营业收入在百亿门槛前已停滞多年。 在董事长吴少勋的不断反思下，劲牌公司推出了毛铺草本白酒。他将产品分为两类，保健酒回归功能属 性，草本白酒主打社交活动属性。 通过"保健+草本"的双线布局，劲牌公司当前正冲破增长藩篱，向更高的目标冲刺。 劲酒营收增速预计破20% 劲牌公司是一家健康产品企业，1953年创建于湖北大冶。历经70余年稳步发展，从一家县级小酒厂，成 为业务覆盖30多个国家和地区的公司 ...

文/王强 围绕保健酒、草本白酒、中药业三大业务板块，劲牌全面推进产品研发与升级，让健康价值更加清晰可 感。 在保健酒领域，劲牌针对不同人群与场景需求，陆续推出多款具有特色原料与特色功能的产品。其 中，"劲牌一人一方酒"全新面市，将个性化养生理念落地为实际产品；"劲牌养生一号"通过配方优化， 口感进一步改善，3.0版本已投入生产。 在草本白酒方面，毛铺系列实现全面品质升级。新开发的毛铺草本酒光瓶产品，选用5年以上陈酿清、 浓、酱三香原酒，融入5味草本精华，并应用5项以上发明专利技术。2025年10月17日，毛铺草本酒在第 二十三届中国国际酒业博览会世界名酒价值大会上，荣获WSEAC2025年度世界烈酒精品大赛金奖。 岁月更迭，初心依旧。劲牌有限公司2025年度社会责任报告正式发布，这也是劲牌连续第十九年向社会 公开履责历程与思考。 劲牌持续优化酒体，十余年间完成清香型原酒九次标准提升，确立"指标优、品评优"双优原则，推动酿 造工艺持续进步。2025年，劲牌养生一号、参茸劲酒、追风八珍酒三款产品，入选《全国特色风味食品 标志性产品、制作技艺传承人名录》。 2025年，面对复杂多变的外部环境，劲牌始终围绕"健康中国 ...

Core Insights - The Shanghai Municipal Market Supervision Administration conducted a quality inspection of alcoholic beverages, revealing that all 20 sampled products met the required standards for net content labeling and measurement [3]. Group 1: Inspection Results - All 20 batches of alcoholic beverages inspected were found to be compliant with the relevant standards [3]. - The inspection was based on JJF 1070-2023 "Measurement Inspection Rules for Net Content of Quantitative Packaged Goods" [3]. Group 2: Sampled Products - Notable compliant products included: - Qingdao Beer Classic (330ml) produced by Qingdao Beer Shanghai Songjiang Manufacturing Co., Ltd. [3] - RIO Strong Refreshing White Peach Flavored Cocktail (330ml) produced by Shanghai Bacchus Wine Co., Ltd. [3] - Chinese Jin Liquor (520ml) produced by Jinpai Co., Ltd. [3] - The inspection covered various types of alcoholic beverages, including beer, wine, and cocktails, indicating a diverse market presence [3].

Core Viewpoint - The article highlights how Jingjiu, a health wine brand, has successfully captured the attention of younger and female consumers through innovative marketing strategies on social media platforms like Douyin and Xiaohongshu, leading to significant sales growth in a challenging market environment [3][5][11]. Group 1: Market Performance - Jingjiu is expected to achieve over 20% revenue growth this year, with the overall revenue projected to reach approximately 118 billion yuan in 2025, following a 10% growth in 2024 [5][9]. - The company reported a significant increase in its consumer base, adding over 4 million female users and 900,000 young consumers aged 18-30 in the past two years [10][20]. - Jingjiu's sales have been driven by a surge in demand, leading to supply shortages in certain regions due to limited production capacity and strategic volume control by the manufacturer [9][20]. Group 2: Marketing Strategies - The brand has effectively utilized social media to create viral marketing campaigns, leveraging trending topics and user-generated content to enhance brand visibility and engagement [12][13]. - Jingjiu's marketing strategy includes a focus on "good but different" products, innovative content marketing, and a non-saturation sales approach that ensures profitability for distributors [13][15]. - The company has shifted its target demographic from primarily older males to a more diverse audience, including younger consumers and women, by promoting various cocktail recipes and social drinking scenarios [10][16]. Group 3: Industry Context - The broader liquor industry is facing challenges, with many companies struggling with sales and profitability, while Jingjiu stands out as a success story amidst these difficulties [5][20]. - The health wine market, while smaller than the traditional liquor market, has seen Jingjiu emerge as a leading player, demonstrating the potential for growth through targeted marketing and product innovation [18][20]. - The article raises questions about the sustainability of the current marketing trends and the implications of promoting alcohol consumption, particularly among younger demographics [20][21].

Core Insights - The recent food safety supervision and sampling conducted by the Yingtan Market Supervision Administration revealed that out of 83 batches of food products tested, 76 were compliant while 7 were found to be non-compliant [2]. Group 1: Sampling Results - A total of 83 batches of food products were sampled, including edible agricultural products, grain processing products, catering foods, condiments, starch and starch products, frozen foods, vegetable products, pastries, bean products, beverages, dairy products, egg products, health foods, and edible oils [2]. - Among the 83 batches, 76 were found to be compliant, resulting in a compliance rate of approximately 91.57% [2]. Group 2: Non-Compliant Products - The 7 non-compliant samples included canola oil, small chili peppers, eggplants, crucian carp, and sunflower seeds [2]. - Specific non-compliance issues included: - Canola oil: detected benzopyrene - Small chili peppers: detected cadmium - Eggplants: detected chlorpyrifos - Crucian carp: detected malachite green - Sunflower seeds: exceeded peroxide value [2]. Group 3: Regulatory Actions - The Yingtan Market Supervision Administration has notified relevant market supervision departments to take legal action regarding the non-compliant products [2]. - Local market supervision departments are required to trace the product flow, halt sales, remove products from shelves, and initiate recalls to control risks [2].

Core Viewpoint - The announcement from the Beijing Shijingshan District Market Supervision Administration details the results of food safety supervision and sampling inspections conducted in 2025, highlighting compliance and non-compliance of various food products [3]. Group 1: Food Safety Inspection Results - The inspection covered various food products from different manufacturers, with a focus on ensuring compliance with food safety standards [3]. - A total of 22 food items were tested, with most passing the safety standards, indicating a generally high level of compliance in the market [5][6]. - Specific products that passed include "东鹏特饮维生素饮料" from 安徽东鹏食品, "燕麦保健片" from 山东百家兴农业科技股份有限公司, and "维生素C泡腾片" from 仙乐健康科技股份有限公司, among others [5][6]. Group 2: Non-compliance Cases - One notable non-compliance case involved "圆茄子" from 北京惠食佳餐厅, which failed the inspection and was marked as non-compliant [6]. - The inspection results emphasize the importance of ongoing monitoring and compliance checks to ensure food safety in the region [3][6].

Core Points - The Eagle Town Market Supervision Administration conducted a food safety supervision sampling, with a total of 130 batches tested, resulting in 123 qualified and 7 unqualified samples, leading to an unqualified rate of 5.38% [2] - The unqualified products included edible vegetable oil, reused dining utensils, homemade steamed buns, and millet peppers, with specific issues such as acid value, coliforms, sweeteners, and cadmium detected [2] - The administration has notified relevant market supervision departments to take legal action against the unqualified products and has mandated local departments to trace product flow, halt sales, and recall products to control risks [2] Summary by Category Sampling Results - Total samples tested: 130 - Qualified samples: 123 - Unqualified samples: 7 - Unqualified rate: 5.38% [2] Unqualified Products - Edible vegetable oil: Issues with acid value - Reused dining utensils: Issues with coliforms and anionic synthetic detergents - Homemade steamed buns: Issues with sweeteners and sodium saccharin - Millet peppers: Issues with cadmium [2] Regulatory Actions - Notification to relevant market supervision departments for legal action - Local departments required to trace product flow, stop sales, and recall products [2]

Core Insights - The show "Food and Health Jianghu" focuses on the unique dietary culture of Xi'an, emphasizing the health benefits of carbohydrate-rich foods [1][3] - The program highlights the historical significance of Shaanxi cuisine and its evolution, showcasing local dishes that align with modern health trends [3][4] Group 1: Cultural Significance - Xi'an, as a historical capital, has a rich culinary heritage that reflects the philosophy of "food should be exquisite and detailed," which is integral to Chinese dietary culture [3] - The region's agricultural advantages, particularly in high-quality winter wheat, contribute to its reputation as the "Carbohydrate Capital," featuring dishes like biangbiang noodles and lamb paomo [3][4] Group 2: Health and Nutrition - The program illustrates how traditional Xi'an dishes incorporate nutritional wisdom, balancing carbohydrates, proteins, and fibers to promote health [4][6] - Dishes such as lamb paomo and oil-splashed noodles are highlighted for their health benefits, including digestive support and nutrient absorption, particularly suited for the local climate [4][7] Group 3: Modern Relevance - The collaboration with the Tang drama group adds cultural depth and engagement, making the exploration of food and health more relatable to contemporary audiences [4][6] - The integration of traditional health concepts with modern dietary preferences positions Chinese medicinal wine, like China Jingjiu, as a convenient health supplement that complements local cuisine [6][7]

Core Viewpoint - The company, Jinpai, has faced growth challenges after reaching over 10 billion yuan in revenue in 2017, with its revenue stagnating around the 10 billion yuan mark in subsequent years, while competitors like Luzhou Laojiao and Shanxi Fenjiu have surpassed 30 billion yuan in revenue [3][4][5] Group 1: Company Performance - Jinpai's revenue was approximately 10.2 billion yuan in 2018, increased slightly to 10.7 billion yuan in 2019, and reached about 11 billion yuan in 2021, but then saw a decline [4][5] - In 2022, Jinpai's revenue recovered to the level of 2019, and for 2024, the company projected a revenue of 12.5 billion yuan, reflecting a growth rate of 4.3% [5][6] - The company holds over 50% market share in the health wine sector, indicating limited growth potential due to market saturation [5][6] Group 2: Market Dynamics - The health wine market is relatively niche, with a limited consumer base, primarily consisting of health-conscious retirees and a younger demographic that is less receptive to traditional health wines [6][7] - The overall liquor industry in China is projected to reach 796.38 billion yuan in sales revenue in 2024, with a year-on-year growth of 5.3%, indicating a broader market opportunity despite the niche nature of health wines [6][7] Group 3: Strategic Initiatives - Jinpai has diversified its product offerings, including the introduction of herbal wines and acquisitions in the liquor sector to seek new growth avenues [7][8] - The company has launched marketing initiatives targeting younger consumers through social media and content marketing, aiming to rejuvenate its brand image [8][9] - Jinpai's herbal wine products, such as the Mao Pu herbal wine series, are positioned to appeal to social drinking occasions, with price ranges from 300 to 780 yuan for different aged variants [8][9]