Core Viewpoint - The company, Jinpai Co., Ltd., emphasizes a sustainable development model centered around the concept of "Four Friendliness"—user-friendly, customer-friendly, employee-friendly, and socially friendly, aiming for long-term value creation for all stakeholders [1][10]. User-Friendly Initiatives - Jinpai has upgraded its product packaging from transparent glass bottles to brown bottles to enhance product quality stability, despite higher raw material costs, maintaining the same price for consumers [2]. - The company has launched a new herbal liquor product that incorporates over five patents and five herbal essences, with all spirits aged for over five years, providing a new experience for users [2]. - Jinpai invests over 3% of its annual sales revenue in product research and development, utilizing key technologies such as traditional Chinese medicine fingerprinting and scientific extraction [3]. Customer-Friendly Strategies - Jinpai has established long-term partnerships with clients, with some relationships exceeding 39 years, focusing on transparent and mutually beneficial cooperation [7]. - The company promotes "non-saturated sales" to address inventory issues, ensuring healthy stock levels and reasonable profits for distributors and end customers [7]. Employee-Friendly Practices - Jinpai provides comprehensive employee benefits, including full reimbursement for serious illness medical expenses and cash rewards for childbirth, with total employee welfare spending exceeding 160 million yuan in 2024 [8]. - The company emphasizes talent development, having trained several high-level experts and promoting continuous learning among employees through initiatives like a monthly reading program [9]. Socially Friendly Contributions - Jinpai has reduced the carbon footprint of its products by 36.5% to 48.2% through packaging upgrades and has established a comprehensive environmental management system [10]. - The company has invested nearly 900 million yuan in water supply projects and has donated 5.2 billion yuan to support education for impoverished students, demonstrating its commitment to social responsibility [10]. - Jinpai has contributed a total of 12.23 billion yuan to poverty alleviation efforts, benefiting over 5 million people, and has received multiple awards for its charitable initiatives [10].

Core Viewpoint - The article emphasizes the importance of innovation and tradition in the production of high-quality liquor, particularly focusing on the efforts of Jinpai Nanxi Distillery in Yibin, Sichuan, to blend traditional brewing techniques with modern technology to create a competitive product in the market [1][9][18]. Group 1: Company Overview - Jinpai Nanxi Distillery is located in the "First Bay of the Yangtze River" in Yibin, Sichuan, and is recognized for its production of high-quality liquor using traditional methods combined with modern technology [1][5]. - The distillery has invested 1.5 billion yuan in a new workshop for producing liquor, utilizing robotic arms for precision and efficiency in the brewing process [1][9]. - The company has launched its own brand "Nanxi" and various products, including the Nanxi 10-Year Commemorative Wine and Nanxi Herbal Wine, starting from 2022 [1][17]. Group 2: Technological Innovation - Jinpai Nanxi Distillery is implementing a "four modernization" approach: mechanization, automation, information technology, and intelligence in the brewing process, ensuring the quality and consistency of the liquor produced [9][10][13]. - The use of stainless steel covers for fermentation instead of traditional mud pits enhances hygiene and fermentation quality, leading to better product outcomes [11][12]. - The distillery has been recognized as a "Specialized, Refined, Characteristic, and Innovative Small and Medium-sized Enterprise" in Sichuan and a "National High-tech Enterprise" [9][10]. Group 3: Environmental Commitment - The distillery is committed to environmental sustainability, with a total planned investment of 4 billion yuan for green initiatives, including the establishment of ecological corridors along the Yangtze River [4][18]. - Jinpai Nanxi Distillery's operations contribute to the ecological preservation of the Yangtze River, which is vital for the region's water resources and biodiversity [4][5]. Group 4: Market Positioning - The distillery aims to create a user-friendly brand by focusing on customer satisfaction and service, which is seen as essential for building a century-old brand [2][18]. - The products have gained recognition in various national exhibitions, with the Nanxi Herbal Wine winning the "Qingzhao Award" for new products at the 22nd China International Wine Expo [17].

Core Viewpoint - The company aims to build a user-friendly, customer-friendly, employee-friendly, and socially friendly enterprise, with a strong emphasis on user value as the core driver of its development [1][2]. Group 1: User-Centric Strategy - The company has consistently focused on user-centric strategies from corporate strategy to product development and brand culture, exploring a sustainable development path [2]. - The recent upgrade of the product packaging from transparent to brown glass bottles enhances the stability of the wine quality without increasing prices, showcasing the company's commitment to high-quality products at competitive prices [3][4]. Group 2: Quality and Innovation - The company maintains a systematic innovation approach, ensuring high-quality products through deep control of the entire industry chain, including the establishment of three major raw material bases [4][5]. - The company allocates over 3% of annual sales revenue to research and innovation, resulting in 27 technology awards, with 25 recognized as internationally leading or advanced [4][5]. Group 3: Health and Consumer Responsibility - The company promotes a health-conscious message through its advertising, emphasizing moderation in consumption as part of its corporate responsibility [6][7]. - The core product, Jinjiao, utilizes scientific extraction technology to maximize the retention of effective ingredients from medicinal materials, ensuring health benefits [8]. Group 4: Market Position and Brand Philosophy - The company has established itself as a leader in the Chinese health wine market, exporting to over 30 countries and regions, while promoting a health-first philosophy [9]. - The launch of the herbal white wine, which combines traditional culture with modern health concepts, marks the company's expansion into the health sector [9]. Group 5: User Experience and Service - The company emphasizes high-quality service throughout the product lifecycle, including extensive internal and external testing before product finalization [10][12]. - The new packaging initiative aims to balance environmental considerations with consumer expectations, reflecting the company's commitment to user-friendly practices [11][12]. Group 6: Long-term Commitment - The company’s mission is to enhance consumer health and quality of life through healthy products and services, reflecting its long-term commitment to user friendliness [13].