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妙可蓝多:捷捷高奶酪小金袋上市至今月环比持续增长
Cai Jing Wang· 2026-01-23 03:04
(企业官方公众号) 在过往十年的发展历程中,儿童人群始终是妙可蓝多业务的"基本盘"。捷捷高作为"可以喝的奶酪",成 为面向儿童目标人群品类大家族中的又一次深度进化。 1月23日,妙可蓝多官方公众号披露,2025年九月份上市至今,面向儿童及青少年人群主打"高钙+高蛋 白"的捷捷高奶酪小金袋动销火爆,月环比持续增长,表现出极高的成长潜力,成为2025下半年上市新 产品中的"黑马"。 据该推文介绍,捷捷高奶酪小金袋首创"可以喝的奶酪",以超过65%的干酪添加量成为高营养密度的独 家创新品类。在目标人群画像上,捷捷高更多瞄准3到15岁之间的"大童"人群。 ...
一周新消费NO.340|美团外卖官宣周杰伦出任品牌代言人;彪马官宣单依纯为大中华区品牌代言人
新消费智库· 2025-12-21 13:03
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