Core Insights - The launch of the Jietu Shanhai L7 PLUS aims to address the declining sales of its predecessor, the Shanhai L7, by offering enhanced features and competitive pricing [2][3][5] Product Overview - The Jietu Shanhai L7 PLUS is positioned as a "long-range luxury seven-seat SUV" with a price range of 119,900 to 161,900 yuan, dropping to 109,900 yuan after trade-in subsidies [2] - It features a wheelbase of 2820mm, a pure electric range of 220km, and a comprehensive range of 1700km, with fast charging capabilities [2] - Key highlights include seven-seat electric adjustment, 32 seating combinations, dual intelligent refrigerators, a 15.6-inch rotating screen, and advanced driving systems [2] Market Performance - The Shanhai L7 has experienced a "high open low walk" sales trend, with a peak of 3,709 units in December 2024, dropping to 167 units by July 2025, totaling 5,573 units for the year [2][3] Competitive Landscape - The Shanhai L7's struggles are attributed to unclear positioning and competition from similar models, leading to user complaints about insufficient smart features and cramped third-row space [3] - The Shanhai L7 PLUS aims to improve upon these issues with upgrades in space, range, and smart features, directly addressing the pain points of the previous model [3][4] Differentiation Strategy - The Shanhai L7 PLUS differentiates itself with features like dual refrigerators and long-range efficiency, offering a pure electric range that exceeds competitors like BYD Song PLUS DM-i by 70km [4] - However, it faces challenges such as weaker brand recognition compared to BYD and the need for OTA upgrades for smart features [4] Marketing Strategy - Jietu aims to penetrate the market with a "high configuration at a low price" strategy, positioning the starting price close to that of fuel vehicles while offering lifetime warranties and trade-in subsidies [5] - The company plans to enhance brand trust and recognition through scenario-based marketing, such as camping experiences, to stand out in a highly competitive SUV market [5]

Core Viewpoint - Chery Group is launching a promotional campaign for the Dragon Boat Festival, offering significant discounts across its brands, including Chery, Exeed, Jietu, and iCAR, with total subsidies reaching up to 10 billion yuan [1][15] Group 1: Promotional Campaign Details - The promotional event runs from now until June 2, featuring discounts of up to 45,000 yuan on Jietu vehicles [1][15] - The Jietu Mountain and Sea series, designed for family and off-road travel, is highlighted with various models participating in the promotion [3][8] Group 2: Specific Model Discounts - Jietu Mountain and Sea L6, L7, and L9 models are included in the promotion, offering cash discounts and trade-in subsidies [8] - Mountain and Sea L6: Cash discount of 5,000 yuan, trade-in subsidy up to 12,000 yuan, total discount of 37,000 yuan [8] - Mountain and Sea L7: Cash discount of 10,000 yuan, trade-in subsidy up to 15,000 yuan, total discount of 45,000 yuan [8] - Mountain and Sea L9: Cash discount of 8,000 yuan, trade-in subsidy up to 10,000 yuan, total discount of 38,000 yuan [8] Group 3: New Energy and Fuel Models - The 2025 Mountain and Sea T1 features a hybrid architecture with a maximum power of 435 kW and a pure electric range of 226 km, with a total discount of 30,000 yuan during the event [4][6] - The Jietu Traveler, a fuel model, is also part of the promotion, with a starting price of 56,900 yuan and various subsidies available [10][14] Group 4: User-Centric Approach - Jietu emphasizes a user-centered approach, offering a comprehensive travel experience with over 1,200 ecological products and partnerships, aiming to enhance customer satisfaction [14]