10月1日，方程豹"钛系列"双子星——钛7与钛3，联袂登陆南京"十一"车展6号馆。两款车型以"没有明显短板"的全能实力，精准契合家庭用户对个性、空 间、智能与续航的综合需求，为南京消费者带来兼具设计美学与实用价值的新能源选择。 钛3Ultra版：加推新色，配置再升级 车展上，方程豹钛3新增501km后驱Ultra版，售价14.98万元。新车是后驱版本的高配车型，车系中增加了微光粉与冰晶蓝两款车漆，提供灵鸢.比亚迪智能 车载无人机系统可选装。 据悉，方程豹钛3此次新增的后驱Ultra版在后驱Max版基础上，增加云辇-C智能阻尼车身控制系统、云辇预瞄系统、14扬声器帝瓦雷音响、智能冷暖冰 箱、前备厢电动解锁/开启、车载麦克风、车载手电筒等配置。新车搭载双电机四驱动力，综合功率422马力，0-100km/h加速时间4.9秒，CLTC续航里程 501km。 方程豹钛7与钛3ultra版的联袂登场，以精准的产品定位与"没有短板"的综合实力，为家用新能源市场注入全新活力。钛7与钛3共同组成方程豹进军主流市 场的强力产品矩阵，为消费者带来更加多元、高价值的绿色出行选择。 据比亚迪（002594）方程豹汽车苏沪战区苏北大区运 ...

Group 1 - The core viewpoint of the articles revolves around the "price-for-volume" strategy adopted by various automotive brands, particularly in the competitive electric vehicle market, to boost sales despite potential losses [1][2][3] - The Equation Leopard brand aims to achieve a monthly sales target of 20,000 to 30,000 units by leveraging its product lineup, including the Titanium 7, and implementing a price reduction strategy [1] - The brand's initial market positioning targeted the 300,000 to 400,000 yuan range, but due to underperformance in sales, it initiated a price cut of 50,000 yuan across its lineup, resulting in approximately 50,000 units sold for the year [1] Group 2 - The broader automotive market has seen a trend where new models are launched at significantly lower prices to attract customers, even if it means selling at a loss, as exemplified by Dongfeng Nissan's N7 priced at 110,000 yuan [2] - Other brands, such as Huawei's Smart Driving, have also adopted a similar approach, with the Smart R7 reportedly losing 30,000 yuan per unit sold, indicating a willingness to incur losses for market share [2] - The application of the "price-for-volume" strategy raises concerns about brand positioning and customer loyalty, as existing customers may feel devalued by sudden price drops [3]

Group 1: Order Situation - New orders per store range from 35 to 40 units, with a store visit rate of 80% and an increase in store visits by 300% to 400% [1][6] - The arrival of display and test drive vehicles led to a perception of prices being above expectations, resulting in a peak in test drive order conversions over the weekend, with peak store visits increasing fivefold [1][6] Group 2: Customer Profile - The typical customer age ranges from 27 to 40 years, with a male proportion of 80% [2][6] - Young couples with 1 to 2 children show a strong preference for the appearance of the Titanium 7, with high recognition of its space and driving quality due to family travel needs [2][7] Group 3: Configuration Choices - Customers are highly concentrated on the top configuration, particularly favoring the "Heavenly Eye B" feature, especially after the price exceeded expectations [3][7] - The main color choices for the exterior are Obsidian Black and Mountain Green, while the interior colors favored are Twilight Orange and Snowy Grey [4][7] Group 4: Competitive Comparison - Customers are comparing multiple models, including the AITO M7, Li Auto L6, Tank 300, Deep Blue G318, and Toyota Highlander, indicating a diverse competitive landscape [5][8] - The comparison is particularly strong in northern regions, where there is a robust demand for upgrading from fuel vehicles, including the Highlander and other joint venture fuel SUV models [5][8]

Core Viewpoint - The launch of the new model Titanium 7 has generated significant customer interest and sales momentum, with a notable shift in consumer preferences from previous models like Leopard 5 to Titanium 7 due to its competitive pricing and features [2][4][6]. Market Performance - The Titanium 7 model has attracted a substantial increase in foot traffic to dealerships, particularly from customers specifically interested in this new model [2]. - Following its launch on September 9, the Titanium 7 experienced a second wave of customer interest, attributed to its lower-than-expected pricing, with the top configuration priced at 219,800 yuan and the entry-level version at 179,800 yuan [4][6]. Sales Conversion - Approximately 30% of the customers who expressed interest before the launch converted to orders after the launch, with a high conversion rate among those who had previously made blind bookings [6]. - The top configuration of the Titanium 7 has become the most popular choice, accounting for 40% of orders, while the other configurations priced at 189,800 yuan and 206,800 yuan also saw significant interest [6]. Financing Options - The primary financing option available is a three-year interest-free loan, making the vehicle more accessible to potential buyers [8]. Competitive Landscape - Competitors mentioned include Ideal L6/L7, Tank 300, Haval Menglong, Toyota Highlander, and Volkswagen Touareg, with a significant number of customers comparing the Titanium 7 to the Ideal L series [10][11]. - The Titanium 7 overlaps with the Tang DMi model, which is currently offering discounts of 20,000 to 30,000 yuan, indicating a competitive pricing strategy [12]. Customer Demographics - The customer base for the Titanium 7 is predominantly male, making up over 80% of buyers, reflecting the vehicle's appeal to a male demographic interested in off-road capabilities and advanced technology [18]. - The quality of customers has improved, with many being from stable professions such as teachers and civil servants, indicating a return to a more affluent customer profile [15][16]. Market Trends - The vehicle's pricing is expected to remain stable at least until after the Spring Festival, with trade-in incentives of 6,000 yuan for the Titanium 7 and 5,000 yuan for other brands [20].

Group 1 - The core viewpoint of the articles revolves around the "price-for-volume" strategy adopted by various automotive brands, particularly in the competitive electric vehicle market, to boost sales despite potential losses [1][2][3] - The Equation Leopard brand aims to achieve a monthly sales target of 20,000 to 30,000 units by leveraging its product lineup, including the Titanium 7, and implementing a price reduction strategy [1] - The brand's initial market positioning targeted the 300,000 to 400,000 yuan range, but due to underperformance in sales, it initiated a price cut of 50,000 yuan across its lineup, resulting in approximately 50,000 units sold for the year [1] Group 2 - The broader automotive market has seen a trend where new models are launched at significantly lower prices to attract customers, even if it means selling at a loss, as exemplified by Dongfeng Nissan's N7 priced at 110,000 yuan [2] - Other brands, such as Huawei's Smart Driving, have also adopted a similar approach, with the Smart R7 reportedly losing 30,000 yuan per unit sold, indicating a willingness to incur losses for market share [2] - The application of the "price-for-volume" strategy raises concerns about brand positioning and the rights of existing customers, highlighting the need for companies to balance sales growth with maintaining a good brand reputation [3]

Core Viewpoint - The article discusses the balance between "price for volume" strategies and brand integrity in the competitive electric vehicle market, highlighting the challenges faced by companies like BYD's Fangchengbao brand in achieving sales targets while maintaining a premium brand image [1][2][3] Group 1: Sales Strategy - Fangchengbao aims to stabilize monthly sales at 20,000 units and target 30,000 units by leveraging products like the Titanium 7 and sustainable product offerings [1] - The brand's recent price reduction strategy, which lowered prices by 50,000 yuan across the board, resulted in approximately 50,000 units sold for the year, but also led to dissatisfaction among existing customers [1][2] - The "price for volume" approach is a common tactic in the electric vehicle market, especially as companies seek to regain lost customers and boost sales [2] Group 2: Market Dynamics - The pricing strategy has led to confusion regarding Fangchengbao's original high-end positioning, as new models have been priced below 200,000 yuan [2] - Other companies, such as Dongfeng Nissan and Huawei's Harmony Intelligence, have also adopted aggressive pricing strategies, with some models priced significantly lower than competitors to attract customers [2][3] - The practice of "selling at a loss" has raised concerns about brand devaluation and customer dissatisfaction, as seen with the reactions from existing owners of discounted models [3] Group 3: Long-term Considerations - The dual-edged nature of the "price for volume" strategy poses risks, as it can lead to increased sales but also brand devaluation and customer backlash [3] - Companies must consider how to achieve both sales growth and a positive brand reputation, which is crucial for long-term sustainability and profitability [3]

Core Viewpoint - BYD's new model, the Titanium 7, serves as a testing ground for its smart ecosystem, targeting young families and outdoor lifestyles with innovative features and collaborations [2][6][21]. Group 1: Product Launch and Features - The Titanium 7 is the second model in the Titanium series, following the launch of the Titanium 3, and is positioned as a hybrid SUV with a focus on comfort and practicality for urban scenarios [2][4]. - The Titanium 7 will offer four variants, with prices ranging from 179,800 to 219,800 yuan, featuring both two-wheel and four-wheel drive options [4][6]. - It is equipped with advanced features such as a dual-arm front suspension, a five-link rear suspension, and the "Tian Shen Zhi Yan" driving assistance system [6][27]. Group 2: Target Market and User Experience - The model is specifically designed for young families and outdoor enthusiasts, emphasizing spaciousness and comfort, with a high "usable area" ratio of 70.9% [23][25]. - The Titanium 7 includes a unique electric skateboard with a range of 15 km and a top speed of 15 km/h, catering to the preferences of younger users [11][21]. - It features a smart pet safety seat that allows real-time monitoring of pets during travel, addressing the growing trend of pet ownership among young consumers [13][21]. Group 3: Technological Innovations - The Titanium 7 is the first BYD model to support "face payment" in the cabin, integrating smart ordering and payment functions through a partnership with Alipay [19][21]. - It incorporates a self-developed BYD Pad with 45 vehicle control functions, enhancing the user experience [9][21]. - The vehicle also includes a collaboration with DJI for a car-mounted drone system, appealing to the content creation needs of younger users [17][21]. Group 4: Design and Specifications - The Titanium 7 has dimensions of 4999 mm in length, 1995 mm in width, and 1865 mm in height, with a wheelbase of 2920 mm, making it a mid-large SUV [23][30]. - It is powered by a 1.5T engine with a maximum power of 115 kW, and offers dual-motor all-wheel drive and single-motor rear-wheel drive versions [30][32]. - The vehicle features two battery pack options, providing a pure electric range of 135 km to 200 km, with a combined range of up to 1300 km when fully fueled and charged [32][34]. Group 5: Market Positioning and Strategy - BYD aims to capture the evolving demands of young consumers who view vehicles as "mobile tech spaces" and lifestyle carriers, rather than just transportation means [45][46]. - The Titanium 7 is positioned in a competitive market segment, targeting a more mature audience with complex purchasing decisions, emphasizing technology, space, and situational capabilities [46].

Core Viewpoint - BYD's Fangchengbao brand has launched the Ti7 model, aiming to penetrate the mainstream family vehicle market with competitive pricing and high-end features, potentially reshaping the 200,000 RMB SUV segment [2][6]. Group 1: Product Launch and Features - The Ti7 was officially launched on September 9, with a starting price of 219,800 RMB, lower than the anticipated 250,000 RMB threshold [2]. - All variants of the Ti7 come equipped with high-spec features such as a dual-arm front suspension, leather seats, and BYD's latest intelligent driving assistance system [2]. - The Ti7 is designed with a focus on family users, offering spacious interiors and practical storage solutions, including a 1,880-liter cargo space when the rear seats are folded [4][5]. Group 2: Market Positioning and Strategy - The Fangchengbao brand initially gained traction in the niche off-road market with models like the Leopard 5 and Leopard 8, but aims to expand into the larger family vehicle market for sustained growth [3][4]. - The Ti7 is positioned to compete in a highly competitive segment, facing rivals such as Li Auto L6 and AITO M7, which are all vying for the same family-oriented consumer base [6][7]. Group 3: Intelligent Ecosystem and User Experience - The Ti7 introduces an innovative smart ecosystem, including the BYD Pad, which supports various vehicle control functions and enhances the in-car experience [5]. - The vehicle aims to transcend traditional transportation roles, becoming a personalized mobile space that caters to the needs of young families [5][7]. Group 4: Sales Goals and Market Challenges - The brand's general manager has set an ambitious sales target of 20,000 units per month for the Ti7, with aspirations to reach 30,000 units [6]. - The competitive landscape in the 200,000 RMB SUV market is intense, requiring brands to focus on comprehensive user experiences beyond just hardware specifications [7][8].

Group 1 - The core viewpoint of the article is the launch of BYD's Fangcheng Leopard brand's new model, the Titanium 7, which is positioned as a mid-to-large five-seat plug-in hybrid SUV with a price range of 179,800 to 219,800 yuan [3][5] - The Titanium 7 features dimensions of 4999/1995/1865mm and a wheelbase of 2920mm, placing it between the existing Leopard 5 and Leopard 8 models [2] - The vehicle is equipped with a 1.5T plug-in hybrid system, offering both two-wheel and four-wheel drive options, with battery capacities of 26.6kWh and 35.6kWh, providing a maximum CLTC comprehensive range of 1300 kilometers when combined with a 60-liter fuel tank [2] Group 2 - Fangcheng Leopard's sales strategy includes a price reduction with the launch of the Titanium 3, which starts at 133,800 yuan, successfully increasing sales volume [5] - The brand has sold a total of 56,388 vehicles in 2024, with the Leopard 5 being the main sales contributor at 48,913 units, accounting for nearly 87% of total sales [5] - The Titanium 7 aims to fill the gap in the large five-seat SUV market, where BYD has previously struggled to find a breakout model despite having multiple offerings [7]

Core Viewpoint - The article discusses the purchase experience of a specific electric vehicle model, the Fangcheng Leopard Titanium 3, highlighting the financial aspects, competitive analysis, and user experience after the purchase [2][4][18]. Financial Summary - The purchase price of the Titanium 3 was 139,800 yuan, with additional costs including insurance of 5,500 yuan and registration of 200 yuan [2]. - After applying various subsidies totaling 34,000 yuan, the effective cost of the vehicle was reduced to 107,500 yuan [4]. - A financing plan was utilized, involving a loan of 100,000 yuan with a return of 4,000 yuan after two years and an annual interest of 3,000 yuan [3]. Competitive Analysis - The buyer considered several competing models, including the Wanjie M7, BMW i3, and BYD Han DMi, among others, with significant discounts available on these vehicles [6][7]. - The BYD Han DMi was seriously considered, with a final effective price of 108,800 yuan after discounts and subsidies [8]. Purchase Experience - The buyer's spouse was initially skeptical about the vehicle's appearance but was convinced by the features and suitability for her needs [14]. - The vehicle was ordered with a waiting period of approximately 20 days for delivery [16]. User Experience - After driving 2,000 kilometers, the user noted a significant difference in driving experience compared to traditional fuel vehicles, describing it as "silky" [18]. - The vehicle's space was deemed adequate, although the trunk was small, it was compensated by the presence of a front trunk [20]. - The vehicle's range was reported as 400 kilometers in urban settings and 300 kilometers on highways, with an average energy consumption of 15-18 kWh [22]. - The vehicle's intelligent driving features were praised, particularly for safety and parking assistance [24]. Additional Insights - The vehicle had no noticeable odor upon delivery, which is a positive aspect for new car buyers [26]. - The warranty for the battery system allows for up to 60,000 kilometers per year, which is more generous compared to many other brands [27]. - The buyer concluded that the vehicle had no significant drawbacks, emphasizing its value for money [28].