Core Viewpoint - The Jietu Shanhai L7 PLUS has been awarded the "2025 Quality Family Vehicle" title at the 19th Qilu Automotive Oscar Awards, highlighting its innovative "travel small RV" category and unique advantages [1] Group 1: Product Innovation - The Jietu Shanhai L7 PLUS is designed based on extensive research involving 3,000 families, addressing real-life travel pain points and integrating RV concepts into family scenarios, thus creating a "mobile home" experience [2] - The vehicle features a 32-variable electric seven-seat layout, allowing for various seating and sleeping configurations, enhancing comfort during travel [4] Group 2: Performance and Technology - The Jietu Shanhai L7 PLUS is equipped with a 1.5TGDI hybrid engine and a DHT transmission system, delivering a combined power of 265 kW and a peak torque of 530 N·m, achieving 0-100 km/h acceleration in 7 seconds [6] - It offers a pure electric range of 220 km and a comprehensive range of 1,700 km, alleviating range anxiety for long-distance travel [5] - The vehicle includes advanced driving assistance systems, such as the Falcon 500, which supports automatic lane changes and traffic light recognition, enhancing the driving experience [7] Group 3: Quality and Safety - The Jietu Shanhai L7 PLUS is built with high-strength steel, achieving an 86% steel ratio and a torsional rigidity of 25,000 N·m/deg, ensuring robust safety features [8] - The vehicle has received a 5A health cabin certification, meeting high standards in air quality, antibacterial properties, and noise reduction [8] Group 4: Ecosystem and User Experience - The "Travel+" ecosystem includes access to thousands of quality camping sites and global rest stops, enhancing the overall travel experience for families [8]

Group 1 - The core concept of the article is that Jietu is positioning its new model, the Mountain Sea L7 PLUS, as a "travel small RV," aiming to capture market trends and enhance its brand appeal in the outdoor travel segment [2][3] - Jietu's strategic transformation around 2023 has led to the successful launch of several "boxy" models, including the Traveler and Mountain Sea T1 and T2, resulting in a total sales volume of 231,000 units for the "boxy" family in 2024 [2] - The Mountain Sea L7 PLUS is not a traditional RV, as it lacks essential features like independent kitchen and bathroom, but rather enhances the flexibility and camping functionality of an SUV, extending Jietu's "travel+" concept [2][3] Group 2 - Key selling points of the Mountain Sea L7 PLUS include a pure electric range of 220 kilometers and a comprehensive range of 1,700 kilometers, along with features like a cold and warm armrest box and a hidden icebox, making it more suitable for outdoor travel [3] - Jietu has established a "travel+" brand positioning since its inception, creating a differentiated market path through travel scenarios, which has contributed to its continuous sales growth [3] - To reinforce its "travel+" positioning, Jietu has built a travel ecosystem comprising 320 alliance partners and 1,252 global rest stations, enhancing brand loyalty [3]

Group 1 - The core idea of the article revolves around the concept of family-oriented travel, highlighting the potential for shared experiences in off-road adventures rather than solitary journeys [1][2] - As of June, there are approximately 515 million car owners in China, with an estimated 3 million off-road vehicle owners, indicating a significant market for travel-oriented vehicles [1] - The Jietu Mountain Sea L7 Plus is introduced as a "travel small RV," featuring a spacious interior with options for 5 or 7 seats, and dimensions of 4810*1930*1705mm, showcasing its suitability for family travel [2] Group 2 - The Jietu Mountain Sea L7 Plus offers unique features such as a "32-variable" electric seven-seat configuration and four intelligent bed modes, enhancing comfort for both travel and home use [2] - The vehicle includes two refrigerators with varying capacities and temperature controls, catering to the needs of family trips and outdoor adventures [2] - The L7 Plus is equipped with a 1.5TGDI hybrid engine, long electric range, and advanced suspension systems, positioning it as a competitive option in the travel vehicle market [2][3]

Core Insights - The launch of the Jietu Shanhai L7 PLUS aims to address the declining sales of its predecessor, the Shanhai L7, by offering enhanced features and competitive pricing [2][3][5] Product Overview - The Jietu Shanhai L7 PLUS is positioned as a "long-range luxury seven-seat SUV" with a price range of 119,900 to 161,900 yuan, dropping to 109,900 yuan after trade-in subsidies [2] - It features a wheelbase of 2820mm, a pure electric range of 220km, and a comprehensive range of 1700km, with fast charging capabilities [2] - Key highlights include seven-seat electric adjustment, 32 seating combinations, dual intelligent refrigerators, a 15.6-inch rotating screen, and advanced driving systems [2] Market Performance - The Shanhai L7 has experienced a "high open low walk" sales trend, with a peak of 3,709 units in December 2024, dropping to 167 units by July 2025, totaling 5,573 units for the year [2][3] Competitive Landscape - The Shanhai L7's struggles are attributed to unclear positioning and competition from similar models, leading to user complaints about insufficient smart features and cramped third-row space [3] - The Shanhai L7 PLUS aims to improve upon these issues with upgrades in space, range, and smart features, directly addressing the pain points of the previous model [3][4] Differentiation Strategy - The Shanhai L7 PLUS differentiates itself with features like dual refrigerators and long-range efficiency, offering a pure electric range that exceeds competitors like BYD Song PLUS DM-i by 70km [4] - However, it faces challenges such as weaker brand recognition compared to BYD and the need for OTA upgrades for smart features [4] Marketing Strategy - Jietu aims to penetrate the market with a "high configuration at a low price" strategy, positioning the starting price close to that of fuel vehicles while offering lifetime warranties and trade-in subsidies [5] - The company plans to enhance brand trust and recognition through scenario-based marketing, such as camping experiences, to stand out in a highly competitive SUV market [5]