点 击 蓝 字 关 注 我 们 | | 目录 | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 奇瑞新能源 | QQ 水淇淋 | 2025 / 08 / 23 | A00 HB | NM | | 2 | 丰田汽车 | 雷克萨斯 NX | 2025 / 08 / 23 | B SUV | MCE1 | | 3 | 奇瑞汽车 | 捷途 X70 PLUS | 2025 / 08 / 25 | B SUV | MCE1 | | 4 | 蔚来汽车 | 萤火虫 | 2025 / 08 / 25 | AO HB | NM | | 5 | 奇瑞汽车 | 智界 R7 | 2025 / 08 / 25 | C SUV | MCE1 | | 6 | 奇瑞汽车 | 智界 S7 | 2025 / 08 / 25 | C NB | MCE1 | | 7 | 赛力斯汽车 | 问界 M8 EV | 2025 / 08 / 25 | D SUV | NP | | 8 | 未管率式 | iX1 ...

Core Insights - The launch of the Jietu Shanhai L7 PLUS aims to address the declining sales of its predecessor, the Shanhai L7, by offering enhanced features and competitive pricing [2][3][5] Product Overview - The Jietu Shanhai L7 PLUS is positioned as a "long-range luxury seven-seat SUV" with a price range of 119,900 to 161,900 yuan, dropping to 109,900 yuan after trade-in subsidies [2] - It features a wheelbase of 2820mm, a pure electric range of 220km, and a comprehensive range of 1700km, with fast charging capabilities [2] - Key highlights include seven-seat electric adjustment, 32 seating combinations, dual intelligent refrigerators, a 15.6-inch rotating screen, and advanced driving systems [2] Market Performance - The Shanhai L7 has experienced a "high open low walk" sales trend, with a peak of 3,709 units in December 2024, dropping to 167 units by July 2025, totaling 5,573 units for the year [2][3] Competitive Landscape - The Shanhai L7's struggles are attributed to unclear positioning and competition from similar models, leading to user complaints about insufficient smart features and cramped third-row space [3] - The Shanhai L7 PLUS aims to improve upon these issues with upgrades in space, range, and smart features, directly addressing the pain points of the previous model [3][4] Differentiation Strategy - The Shanhai L7 PLUS differentiates itself with features like dual refrigerators and long-range efficiency, offering a pure electric range that exceeds competitors like BYD Song PLUS DM-i by 70km [4] - However, it faces challenges such as weaker brand recognition compared to BYD and the need for OTA upgrades for smart features [4] Marketing Strategy - Jietu aims to penetrate the market with a "high configuration at a low price" strategy, positioning the starting price close to that of fuel vehicles while offering lifetime warranties and trade-in subsidies [5] - The company plans to enhance brand trust and recognition through scenario-based marketing, such as camping experiences, to stand out in a highly competitive SUV market [5]