与此同时，在进口豪华品牌整体遇冷的背景下，雷克萨斯2025年在中国市场的销量超过18万辆，也是进口豪华汽车品牌中唯一实现正增长的品牌。 2026年初，车企陆续交出2025年在中国市场的答卷。在大多数合资品牌销量持续承压之际，丰田的成绩单却显得格外亮眼——2025年，丰田在中国市场的销 量达到了178万辆，同比实现正增长。 2025年销量 雷克萨斯 在汽车产业转型的浪潮下，丰田取得的成绩尤为不易。在这一浪潮中，跨国车企普遍面临增长失速的危机。而丰田不仅逆势上扬，雷克萨斯品牌同样实现了 高价值的正增长。 丰田交出这样的成绩单，其背后的原因并非偶然。 这是一场关于"重构"与"坚守"的双线实践——前者解决"如何更快响应中国"，后者回答"如何持续赢得信任"。 让中国人，造丰田车 《日经亚洲》在1月15日的报道中称，地缘政治、本地供应链优势与用户需求分化，正迫使跨国车企放弃"一刀切"的全球车型策略，转向深度本土化。 以中国市场为例，从用户对智能座舱的高期待，到混动与纯电并行的能源生态，再到快速迭代的软件体验——它们已无法被标准化平台满足。 丰田对此早有预判，并率先行动。 早在2025年4月的上海车展上，丰田便正式宣布"立 ...

当降价成为豪华车市唯一的"通用语言"，是否还存在另一种生存答案？2025年，中国高端品牌强势崛起，豪华车在华销量承压，市场份额大幅缩水。据汽车 市场专家"桑之未"统计的数据，2025年，中国进口车市场整体萎缩，全年销售54.3万辆，同比下滑15.8%，连续四年负增长，外资豪华品牌普遍承压，行业 陷入价格战白热化困境，众多豪华品牌纷纷加入促销狂潮。 然而，雷克萨斯却是豪华车市中的"逆行者"，成为2025年唯一保持连续正增长的豪华品牌。数据显示，2025年雷克萨斯再度蝉联中国进口豪华车销量冠军。 难得的是，雷克萨斯的稳健增长并非靠激进的价格策略，其全年价格保持稳定。在普遍失速的市场赛道上，雷克萨斯究竟凭借什么跑出了自己的节奏？这无 疑将为众多陷入增长困境的豪华品牌提供宝贵的借鉴。 长期主义的胜利：以"确定性"应对市场波动 雷克萨斯的增长，不是战术上的奇袭，而是战略上对"价值确定性"的长期坚守所换来的信任回报。可以看到，在严峻的市场环境下，雷克萨斯的核心产品保 持强大的稳定性，这是其保持连续正增长的基石。 以雷克萨斯经典车型ES为例，作为雷克萨斯的明星车型，这款车不仅承压增长，且在华累计销量已突破110万辆，成为中 ...

Core Viewpoint - The article provides a comprehensive overview of upcoming vehicle models from various manufacturers, detailing their specifications, market segments, and expected launch dates. Group 1: Upcoming Vehicle Models - Chery New Energy's QQ Ice Cream is set to launch on August 23, 2025, in the A00 HB segment with a price range of 36,900 RMB [15] - Toyota's Lexus NX will be available on August 23, 2025, as a B SUV with a price range of 299,800 to 509,800 RMB [23] - Chery's Jetour X70 PLUS is scheduled for release on August 25, 2025, in the B SUV segment, priced between 113,900 and 136,900 RMB [31] - NIO's Firefly will launch on August 25, 2025, as an AO HB with a price of 133,800 RMB [38] - Chery's LUXEED R7 will be available on August 25, 2025, in the C SUV segment, with prices ranging from 249,800 to 309,800 RMB [46] Group 2: Specifications and Features - The QQ Ice Cream features a pure electric engine with a range of 205 km and a battery capacity of 17.4 kWh [15] - The Lexus NX offers multiple engine options, including a 2.5L hybrid with a power output of 139 kW and a torque of 241 Nm [22] - The Jetour X70 PLUS is equipped with a 1.5T engine, providing a power output of 115 kW and a torque of 230 Nm [31] - NIO's Firefly has a pure electric engine with a range of 420 km and a battery capacity of 42.1 kWh [38] - The LUXEED R7 offers both range-extended and pure electric options, with the latter providing a range of up to 802 km [46] Group 3: Market Segments and Engineering Changes - The QQ Ice Cream is categorized as a new model (NM) with no significant engineering changes [15] - The Lexus NX is classified as a mid-cycle enhancement (MCE1), indicating minor updates [23] - The Jetour X70 PLUS also falls under MCE1, suggesting some improvements without a complete redesign [31] - NIO's Firefly is a new model (NM) with no major engineering modifications [38] - The LUXEED R7 is classified as MCE1, indicating updates to features and specifications [46]

Industry Information - Global electric vehicle sales reached 10.7 million units in the first seven months of 2025, with China accounting for 6.5 million units, reflecting a 27% year-on-year increase [10] - The operating conditions of independent new energy vehicle dealers improved compared to traditional fuel vehicle brands, with a profit ratio of 42.9% for new energy brands versus 25.6% for traditional brands [10] - The largest highway charging station in China, located at the G25 Changshen Expressway, has been put into operation with 108 fast charging piles, including 40 supercharging piles [12][13] - Huawei's registered capital increased by 10% to approximately 63.89 billion yuan [13] - The production of new energy vehicles in Beijing increased by 150% year-on-year in the first seven months of 2025 [10] - The production of lithium batteries in Henan surged nearly fourfold in July 2025 [10] - The total number of electric vehicle charging facilities in China reached 16.696 million by the end of July 2025, a 53% year-on-year increase [20] Policy Information - Chongqing plans to achieve a daily hydrogen supply of 15 tons by 2027 to meet the needs of approximately 800 hydrogen fuel cell vehicles [25] - Chengdu will provide financial subsidies for public charging and battery swap facilities [28] - Jiangsu Province's Changzhou launched a subsidy program for new energy vehicle purchases, with subsidies up to 5,000 yuan [30][31] - The city of Beijing is accelerating the expansion of hydrogen fuel vehicles and infrastructure [30] - The implementation of a new subsidy policy for vehicle replacement in Chongqing has been announced, with a budget of 300 million yuan for the third quarter of 2025 [34]

Core Viewpoint - The automotive industry is undergoing a significant transformation as traditional fuel vehicles face increasing competition from electric vehicles (EVs), leading to a decline in the market share and resale value of fuel vehicles [4][5][10]. Market Trends - In July, the retail penetration rate of new energy vehicles (NEVs) in China's passenger car market reached 54.0%, a year-on-year increase of 2.7 percentage points. Cumulatively, 6.455 million NEVs were sold in the first seven months of the year, representing a 29.5% year-on-year growth [4][16]. - The second-hand fuel vehicle market is experiencing downward pressure on prices, with average inventory cycles extending to 43 days and 35.6% of businesses facing cycles over 30 days, indicating increased operational pressure [5][21]. Resale Value Decline - The resale value of previously high-value brands like Toyota and Honda is declining, with the three-year resale value for Toyota dropping to 56.6% from 83.24% in 2021, and Honda to 57% from 78.19% [10][13]. - Specific examples include a two-year-old Toyota Camry priced at 12.96 million yuan, reflecting a 65% resale value, down from higher values in previous years [6][8]. Shift to New Energy Vehicles - The second-hand market for NEVs is growing, with penetration rates rising from 8% to 9.9% in recent months, indicating a shift in consumer preference [16][18]. - Some second-hand car dealers are increasingly focusing on selling NEVs to compensate for the declining profits and sales of fuel vehicles [5][20]. Consumer Behavior - Consumers are showing a preference for NEVs, with many second-hand car dealers reporting that the inventory of NEVs is now greater than that of fuel vehicles [18][20]. - Despite the growth of NEVs, fuel vehicles still maintain a significant market presence, with many consumers still willing to purchase them if priced competitively [21].