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人工智能技术解码新生意经 ——探迹科技构建大模型智能体平台
Jing Ji Ri Bao· 2025-10-13 22:07
立足于帮助企业提升销售效率,探迹科技加大研发力度,推出全流程销售矩阵"探迹销售云",实现从技 术底座到平台功能的全链路自研,为企业提供从线索挖掘、商机触达到销售管理的全流程智能销售服 务。"这相当于为企业打造一个私域客户资源池,帮助其快速精准找到并触达目标客群,完成B2B智能 销售链路。"探迹科技合伙人、销售副总裁陈晓锋说。 "从企业真实的业务场景出发,我们进一步打造智能销售产品行业版,随后推出制造业、国际物流、电 子元器件、机械设备等20多个垂直行业解决方案。同时,我们还开发了智能销售产品海外版,帮助国内 企业对接全球买家,助其稳健出海。"陈晓锋告诉记者,截至目前,公司已服务超5万家企业。 持续创新 输入主营业务关键词,可以查询到相关适配产品和服务的下游客户信息,还可以结合主营产品、工厂规 模、账期风险等方面进行精准筛查,并通过平台查询详细工厂信息,通过VR看厂进行更直观的信息评 估……这是广州探迹科技有限公司集成超900万家生产厂家、超1140万条贸易渠道、超2.1亿线下买家等 数据信息,搭建面向制造业场景的企业智能销售服务平台,助力企业精准拓客、获客。 "自成立以来,公司始终坚持以技术创新为核心,打造企 ...
AI如何让获客成本直降80%,利润翻三倍?
Hu Xiu· 2025-09-05 06:01
Core Insights - The article discusses how AI can significantly reduce customer acquisition costs and enhance profitability for businesses, particularly in the context of marketing and sales efficiency [2][30]. Group 1: AI Integration in Marketing - AI is positioned as a "second brain" for sales, marketing, and service personnel, emphasizing its role beyond just a tool [3]. - The development of a proprietary AI platform by RuTai integrates four key capabilities: knowledge management, workflow engine, dialogue support, and agent creation tools [4][5]. - The platform transforms general AI capabilities into secure, controllable, and easily deployable enterprise tools, addressing critical issues like data security and system integration [5]. Group 2: AI Applications in Customer Journey - AI can enhance various stages of the customer journey, including customer acquisition, conversion, delivery, and service [6]. - A case study involving a Fortune 500 automotive parts company illustrates how AI can streamline sales processes by automating customer information retrieval and opportunity identification [6][11][12]. - AI tools can intelligently recommend products based on customer needs, improving the accuracy and efficiency of sales recommendations [13]. Group 3: Addressing B2B Marketing Challenges - Current B2B enterprises face challenges such as low marketing efficiency and poor customer matching, leading to industry "involution" [18]. - AI can help identify new market opportunities by analyzing data and breaking cognitive boundaries, as demonstrated by a chip trading company that expanded its market reach [18][19]. - The article outlines a framework for achieving cost reduction, efficiency improvement, and high-quality growth through AI [19]. Group 4: Quantitative Benefits of AI - AI can reduce customer acquisition costs by over 50%, with traditional costs ranging from 150-200 yuan per lead [24]. - Sales efficiency can be significantly improved, allowing sales personnel to focus on high-quality leads rather than spending time on low-value tasks [24]. - The article highlights that AI can help businesses identify and target high-value customers, leading to increased order profit margins by up to 30% [24]. Group 5: Industry Engagement and Future Directions - The event featured participation from various industry leaders and decision-makers, indicating a strong interest in AI marketing applications [22]. - There is a general confusion in the industry regarding the practical implementation of AI in marketing, prompting further discussions and workshops [23]. - The article concludes with a call for collaboration among industry leaders to explore the logic and future directions of AI marketing [26].