搭载AI之眼的系列家电
Search documents
中上协:海尔智家作为行业唯一代表分享新质生产力实践
点拾投资· 2025-11-23 11:11
Core Viewpoint - Haier Smart Home emphasizes innovation and user-centric transformation, focusing on "six transformations" to enhance its production capabilities and market competitiveness [1][2]. Group 1: High-end Transformation - Despite challenges such as declining demand and intense competition, Haier's high-end brand Casarte achieved an 18% growth in the first three quarters of 2025 by offering differentiated solutions like zone washing and oxygen preservation [1]. Group 2: Globalization - Haier Smart Home's globalization strategy involves not just selling products worldwide but also globalizing platforms and capabilities, exemplified by the successful launch of the X11 washing machine that meets strict European energy standards within one year [1]. Group 3: Digital Transformation - The company has improved internal efficiency and external user experience through comprehensive digital transformation, resulting in rising profit margins and optimized expense ratios. By implementing a digital inventory system, 74% of products in county specialty stores reached users directly in the first three quarters of 2025 [1][2]. Group 4: Intelligent Transformation - Haier Smart Home has introduced a series of smart appliances equipped with AI capabilities, transitioning from "household chores assistance" to "no-human chores" with products like air conditioners that avoid blowing air on people and ovens that recognize ingredients [2]. Group 5: Ecological Transformation - The company promotes a platform-based ecosystem to provide comprehensive solutions for smart homes, enabling features like coordinated washing and drying on smart balconies [2]. Group 6: Green Transformation - Haier Smart Home integrates ESG principles into its corporate strategy, establishing a global carbon management system and a comprehensive green management model that spans the entire product lifecycle, enhancing both user respect and operational efficiency [2].