3月15日，第51届日内瓦国际发明展在瑞士圆满落幕。作为全球历史最悠久、规模最大的发明展之一， 本届展会吸引了近40个国家和地区的1000余项发明成果参展。其中，海尔智家（600690）凭借在绿色科 技与人工智能领域的创新突破，一举斩获4项金奖，是行业里获奖最多的企业。 日内瓦国际发明展位列世界三大发明展，由瑞士联邦政府、世界知识产权组织(WIPO)等权威机构联合 主办，素有"国际科技创新成果的最高竞技场""发明界的奥林匹克"美誉，评审标准严苛、含金量极高。 在这个展现发明创新的国际舞台上，海尔冰箱AI细胞级解冻技术、一体三筒洗衣机、空调AI多联机及 制热正循环热流除微霜技术四项成果悉数斩获金奖，全方位展现了海尔智家在家电领域的原创科技引领 实力。 好的技术始终扎根用户需求，海尔智家此次获奖的四项核心科技，无一不是围绕解决用户生活难题而研 发。比如，冰箱AI细胞级解冻技术颠覆传统方式，通过精准能量波控制实现食材由内而外均匀解冻， 即使冻成"冰坨"的榴莲也能做到外壳坚硬、果肉新鲜如初。一体三筒洗衣机创新的一体水电设计与AI动 平衡技术，让三个内筒独立运行且互不干扰，用一个普通洗衣机占地面积实现内衣、外衣、袜子分 ...

Core Insights - The article emphasizes the shift from "selling products" to "retaining users" as a critical transformation for companies in response to increasingly personalized and scenario-based consumer demands [1] - Haier Smart Home aims to establish a user-centric platform service technology ecosystem to enhance long-term competitiveness, having accumulated 430 million users, a 20% year-on-year increase [1] Group 1 - Haier Smart Home's "126" strategy focuses on building one smart home channel, two platforms (full-domain unified warehouse TC and user lifecycle), and enhancing six capabilities: high-end, globalization, digitalization, intelligence, ecology, and greenness [1][2] - The full-domain unified warehouse TC platform streamlines operations directly to users, improving efficiency and transparency, thus addressing previous issues of delayed demand transmission and inadequate service [2] - The user lifecycle platform enhances user experience through a proactive service system, utilizing big data and AI for precise matching and transparent service processes [2] Group 2 - Haier Smart Home's high-end strategy has led to significant sales, with the co-created "Mai Lang" refrigerator exceeding 1 million units in three quarters and the "Leader" washing machine surpassing 300,000 units since launch [2] - The company's globalization strategy involves not just selling products globally but also globalizing its platform and capabilities, exemplified by the X11 washing machine, which has sold over 1 million units across 20 countries [2] - By transitioning from product manufacturing to user management, Haier Smart Home redefines growth paths for enterprises and provides a practical transformation model for the industry [2]

Core Viewpoint - ESG has transitioned from a choice to a necessity for companies, significantly impacting their survival and development in the market [1]. Group 1: ESG Reporting Trends - The disclosure rate of ESG reports among A-share listed companies is projected to rise from 27.17% in 2021 to 46.83% in 2024, indicating that nearly half of the companies are now reporting on ESG [1]. - The increase in ESG reporting is driven by regulatory and market forces, reflecting a profound shift in corporate values and development perspectives [1]. Group 2: ESG Rankings and Industry Leaders - The "2025 China Enterprise ESG Top 100" list, published by Sina Finance, evaluates over 5,000 A-share and Hong Kong-listed companies using 18 industry evaluation models and more than 150 ESG indicators [2]. - The financial and consumer discretionary sectors have the highest representation on the list, with 18 companies each, highlighting the importance of ESG in these industries [2]. - Most companies on the list are industry leaders, demonstrating that larger firms are better positioned to implement comprehensive ESG practices and set benchmarks for their peers [2]. Group 3: Case Study of Haier - Haier ranked first in the home appliance sector and received a five-star overall rating due to its long-term integration of ESG into its corporate strategy, focusing on providing green products and solutions [3]. - Haier's commitment to ESG is evident in its innovative green products, such as the X11 washing machine, which exceeds European A-level energy efficiency standards by 70% [5]. - The company has expanded its green solutions across various scenarios, enhancing its ESG practices from product to system levels, which has contributed to its high ratings from international organizations [6]. Group 4: ESG as a Competitive Advantage - ESG is increasingly viewed as a core competitive advantage, with global markets enforcing regulations that require companies to adopt sustainable practices [5]. - Haier's success illustrates that ESG investments do not hinder performance; instead, they enhance brand reputation and consumer trust, leading to significant revenue and profit growth [6]. - Research indicates that over 80% of consumers prefer brands with social responsibility when purchasing high-value items, making ESG a critical factor in consumer decision-making [8].

Core Viewpoint - The concept of carbon neutrality is not just a national strategy or industry issue, but directly impacts individual quality of life and health, as highlighted by Haier Smart Home's recent conference [1] Group 1: Carbon Footprint and Energy Consumption - Household appliances account for over 20% of global electricity consumption, indicating that every use of appliances contributes to carbon emissions [2] - Energy-saving measures have transitioned from merely a cost-saving choice to a personal contribution to environmental protection [2] Group 2: Green Innovation and Product Success - True green innovation should enhance user experience without imposing high costs, as demonstrated by Haier's successful products [3] - Notable products include the "Lazy Three-Tub Washing Machine," which saves over 50% in time and has sold over 300,000 units, and the "Mai Lang Refrigerator," which consumes less than one kilowatt-hour per day and has surpassed one million units in sales within three quarters [3] - The X11 washing machine is 70% more energy-efficient than the highest efficiency standards, while the Combo washing machine, despite being three times the industry average price, has sold over one million units in 15 months due to its 50% energy savings [3] Group 3: Integration of Green Practices in Daily Life - Haier is advancing from product energy savings to scenario-based energy savings, utilizing smart technology to optimize energy consumption in homes and buildings [4] - The "Building Brain" system has saved 4.5 billion kilowatt-hours of electricity and reduced carbon emissions by approximately 4 million tons, equivalent to planting over 200 million trees [4] - Haier's green initiatives extend beyond households to commercial and industrial applications, including efforts in the Asia's largest low-carbon ice surface and setting carbon emission intensity targets in the Australia-New Zealand market [4] Group 4: User-Centric Approach and Global Initiatives - All of Haier's carbon neutrality actions are ultimately aimed at benefiting users by providing green, healthy, and economical appliances while reducing environmental impact from manufacturing [5] - The company has launched a global carbon neutrality initiative, emphasizing the need for collaboration across the supply chain and user participation in achieving carbon neutrality [5] - The choices consumers make, such as selecting energy-efficient appliances, contribute to carbon neutrality, making it a tangible part of daily life [5]

Core Viewpoint - Haier Smart Home has committed to achieving global carbon neutrality by 2050 and will use 100% renewable energy worldwide, marking it as the first major Chinese home appliance company to make such a commitment [1] Group 1: Carbon Neutrality Commitment - The company released a carbon neutrality white paper at the event, emphasizing its goal to integrate green strategies into product innovation and user lifestyles [1] - Haier Smart Home aims to create a comprehensive green low-carbon ecosystem through intelligent products and AI technology [1] Group 2: Product Innovations - The company has developed innovative products such as the "Lazy Three-Tub Washing Machine," which saves over 50% time and has sold over 300,000 units [2] - The "Mairang Refrigerator" uses award-winning preservation technology and consumes less than one kilowatt-hour per day, selling 1 million units in three months [2] - The "Smart Wind Air Conditioner" saves 580 kilowatt-hours of electricity annually through AI algorithms [2] - In Europe, the X11 washing machine is 70% more energy-efficient than the new European standard and has sold over 800,000 units [2] - The Combo large-capacity washing machine in the U.S. has sold over 1 million units despite being priced three times the industry average [2] - The UV COOL VOICE air conditioner in Southeast Asia helps users visualize electricity consumption to save energy [2] Group 3: Sustainable Production Practices - Haier Smart Home prioritizes renewable clean energy in the production phase to reduce the environmental burden of products throughout their lifecycle [3] - The company has received "zero carbon park" certification for its industrial parks and has the most "lighthouse factories" in the industry [3] - The "Smart Home Green Carbon System" allows for meticulous management of production execution, energy scheduling, and carbon emission management [3] Group 4: Scene-Driven Green Strategy - The company’s green strategy covers various scenarios, including smart homes, commercial buildings, and industrial settings [4] - In smart homes, the UHome model optimizes energy consumption, potentially reducing monthly electricity bills by 15%-25% [4] - The "Building Brain" technology in commercial buildings has saved 4.5 billion kilowatt-hours of electricity and reduced CO2 emissions by approximately 4 million tons [4] - In industrial applications, Haier Smart Home employs CO₂ refrigerants for low-carbon transformation, achieving significant energy savings [4] Group 5: Globalization and Collaboration - The company's green strategy reflects its globalization efforts, integrating local resources for green technology advancements [6] - In Australia and New Zealand, the company aims to reduce carbon emissions per appliance by 50% by 2030 and 90% by 2050 [6] - Haier Smart Home initiated a global carbon neutrality initiative, calling for collaboration across the industry and supply chain to achieve sustainability [6]

Core Viewpoint - Haier Smart Home has announced its carbon neutrality strategy, committing to achieve global operational carbon neutrality by 2050 and to use 100% renewable energy worldwide, marking it as the first major Chinese home appliance company to set such a clear commitment [1] Group 1: Carbon Neutrality Commitment - The company aims to achieve global operational carbon neutrality by 2050 and will utilize 100% renewable energy [1] - The carbon neutrality white paper was released during a conference themed "Smartly Drawing a Zero-Carbon Future" [1] Group 2: Green Ecosystem Development - Haier Smart Home is building a comprehensive green low-carbon ecosystem, focusing on various scenarios including smart homes, commercial offices, and industrial applications [1] - The company emphasizes the integration of "scenarios" as a key component of its green strategy [1] Group 3: Smart Home Innovations - In the smart home sector, Haier has developed the UHome smart home model, which optimizes energy consumption through real-time sensing and AI decision-making, achieving energy savings of approximately 20% for air conditioning and 10% for refrigerators [2] - The company has also introduced energy-saving solutions in smart buildings, with its magnetic levitation air conditioning saving 4.5 billion kWh of electricity and reducing CO2 emissions by about 4 million tons [2] Group 4: Product Innovations and Market Performance - Haier's innovative products, such as the "lazy three-tub washing machine" and the "Mairang refrigerator," have achieved significant sales, with the washing machine selling over 300,000 units and the refrigerator over 1 million units within three months [3] - The X11 washing machine, which is 70% more energy-efficient than the new European standard, has sold over 800,000 units across 20 countries [3] Group 5: Sustainable Manufacturing Practices - Haier prioritizes the use of renewable clean energy in the production phase of its green products and has received "zero-carbon park" certification for its industrial parks [4] - The company has established a "Smart Home Green Carbon System" for comprehensive management of production execution, energy scheduling, and carbon management [4] Group 6: Globalization Strategy - Haier's globalization strategy allows it to implement its green initiatives across over 200 countries, leveraging local resources for global collaboration [5] - The company has initiated a global carbon neutrality initiative, calling for collaboration with partners, employees, and users to build a sustainable green ecosystem [5]

Core Viewpoint - Haier Smart Home has committed to achieving global carbon neutrality by 2050 and aims to use 100% renewable energy worldwide [2][5]. Group 1: Sustainability Commitment - The company emphasizes sustainable development as a core business philosophy, aiming to build a comprehensive green low-carbon ecosystem [2][5]. - The strategy includes a full coverage of green initiatives across smart home, commercial office, and industrial scenarios [2][5]. Group 2: Smart Home Innovations - Haier has developed the UHome smart home model, which utilizes sensors to monitor and adjust temperature, lighting, and energy consumption in real-time, achieving energy savings of approximately 20% for air conditioning and 10% for refrigerators [2][5]. - The company’s "building brain" technology autonomously allocates energy based on building energy consumption and external weather conditions, resulting in a cumulative energy saving of 4.5 billion kWh and a reduction of about 4 million tons of CO2 emissions [2][5]. Group 3: Product Innovations - The company has integrated artificial intelligence with green operations and product innovation, exemplified by the "lazy three-tub washing machine," which saves over 50% in time and has sold over 300,000 units [3][6]. - The Haier Mairang refrigerator, recognized for its all-space preservation technology, consumes less than one kWh per day and has sold 1 million units within three months of launch [3][6]. - The X11 washing machine, which exceeds the new European standard A by 70% in energy efficiency, has sold over 800,000 units across more than 20 countries [3][6].

Core Viewpoint - Haier Smart Home has made significant progress in its ESG initiatives by committing to achieve global carbon neutrality by 2050 and using 100% renewable energy globally, marking it as the first major Chinese home appliance company to set such a clear carbon neutrality goal [1][3]. Group 1: Carbon Neutrality Commitment - The company announced its carbon neutrality strategy at a conference themed "Smartly Drawing a Zero-Carbon Future" [1]. - Haier Smart Home's commitment includes a detailed carbon neutrality white paper outlining its plans [1]. Group 2: Sustainable Development Philosophy - Chairman and President Li Huagang emphasized sustainable development as the core business philosophy, aiming for high-quality growth through a comprehensive green low-carbon ecosystem [3]. - The company is focusing on creating a "scene" as a carrier for its green strategy, achieving full coverage from smart home scenarios to commercial and industrial applications [3]. Group 3: Energy Efficiency Innovations - In smart home scenarios, Haier has developed the UHome smart home model, which optimizes energy consumption, achieving a 20% reduction in air conditioning energy use and a 10% reduction in refrigerator energy use [3][5]. - The "Building Brain" technology in smart buildings has saved 4.5 billion kWh of electricity, reducing CO2 emissions by approximately 4 million tons [3]. Group 4: Product Innovations - Haier's innovative products include the "Lazy Three-Tub Washing Machine," which saves over 50% time and has sold over 300,000 units [7]. - The X11 washing machine, which is 70% more energy-efficient than the new European standard, has sold over 800,000 units across 20 countries [7]. Group 5: Globalization Strategy - Haier's globalization strategy allows it to implement its green initiatives across over 200 countries, facilitating rapid deployment of its carbon neutrality strategy [10]. - The company initiated a global carbon neutrality initiative, calling for collaboration across the industry to achieve sustainability goals [10]. Group 6: Comprehensive Green Manufacturing - Haier has established "zero-carbon parks" and numerous "lighthouse factories," prioritizing renewable energy in production processes [8]. - The "Smart Home Green Carbon System" enables detailed management of production execution, energy scheduling, and carbon emission management [8]. Group 7: Response to Global Challenges - Haier's proactive ESG actions are addressing global energy and climate challenges, laying a solid foundation for its sustainable development and providing a pathway for the Chinese home appliance industry towards carbon neutrality [12].

Core Viewpoint - Haier Smart Home has made significant progress in its ESG (Environmental, Social, and Governance) initiatives, committing to achieve global carbon neutrality by 2050 and to use 100% renewable energy worldwide [1][3]. Group 1: Carbon Neutrality Commitment - Haier Smart Home held a carbon neutrality strategy conference, announcing its commitment to global carbon neutrality by 2050, making it the first major Chinese home appliance company to set a clear global operational boundary for this goal [1]. - The company aims to build a comprehensive green low-carbon ecosystem, integrating sustainability into its core business philosophy [3]. Group 2: Green Technology and Innovations - Haier Smart Home has developed a UHome smart home model that optimizes energy consumption through real-time sensing and decision-making, achieving energy savings of approximately 20% for air conditioning and 10% for refrigerators [3]. - In commercial buildings, the "Building Brain" technology has saved 4.5 billion kWh of electricity and reduced CO2 emissions by about 4 million tons, equivalent to planting 218 million trees [3]. - The company has introduced low-carbon technologies in industrial applications, such as the CO2 refrigerant technology, and has implemented energy-saving solutions in major projects like the National Speed Skating Oval [5]. Group 3: Product Innovations and Market Performance - Haier Smart Home integrates AI technology into its products to enhance energy efficiency, with innovations like the "Lazy Three-Tub Washing Machine" saving over 50% time and achieving sales of over 300,000 units [8]. - The Haier Mairang refrigerator, recognized for its energy-saving technology, sold 1 million units within three months of launch, consuming less than one kWh per day [8]. - In Europe, the X11 washing machine exceeds energy standards by 70%, achieving sales of over 800,000 units across 20 countries [8]. - The Combo large-capacity washing machine in the U.S. sold over 1 million units despite being priced three times higher than the industry average, demonstrating strong market demand [8]. Group 4: Sustainable Manufacturing Practices - Haier Smart Home prioritizes renewable clean energy in its production processes, having received "zero carbon park" certification for its industrial parks and operating the highest number of "lighthouse factories" in the industry [9]. - The company has established the "Smart Home Green Carbon System" for meticulous management of production execution, energy scheduling, and carbon emission management, ensuring that every production line contributes to green manufacturing [9].

Core Insights - The Shandong Provincial Market Supervision Administration announced the inclusion of two experts from Haier Smart Home in the International Standardization Talent Pool, leading the home appliance industry with the highest number of entries and accounting for half of the total slots in the home appliance sector [1][2] Group 1: Talent Pool Selection - The talent pool aims to implement national standardization development requirements by gathering leaders with international vision and significant contributions to build a specialized standardization talent team, aiding in the high-quality upgrade of Shandong's industry [1] - Selection criteria for the talent pool emphasize comprehensive capabilities, including professional expertise, international coordination ability, influence, and foreign language proficiency, requiring candidates to have senior titles, over ten years of standardization experience, and leadership roles in international standardization organizations [1] Group 2: Haier's Standardization Achievements - Haier Smart Home has led and participated in 116 international standards and 840 national or industry standards, holding the top position in the industry, and has over 100 international standard expert seats globally [1] - The company has spearheaded the upgrade of international standards for refrigerator preservation and established the world's first performance testing international standard for multi-tub washing machines, addressing specific user needs [1] Group 3: Innovation and Standardization - Haier Smart Home has established ten R&D centers globally and utilizes the HOPE platform to connect with 250,000 technical experts and over one million R&D resources, creating a rapid development chain from user demand to technology implementation [2] - The selection of the Shandong Standardization Talent Pool recognizes the company's talent cultivation and affirms its standardization efforts, indicating that Chinese home appliance companies will continue to contribute to global standardization and industry development through technological innovation and leadership in standards [2]