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摩氏咖啡“0添加”人设“翻车”,标签涉虚假宣传被立案调查
Xi Niu Cai Jing· 2026-01-19 09:15
Group 1 - The popular coffee brand "Most Americano" sold over 2.47 million units in a prominent live-streaming session but is now under investigation for misleading claims regarding its "0 additives" health positioning [2] - A third-party testing report revealed the presence of ethyl maltol, a synthetic flavoring agent, in multiple batches of the product, contradicting the brand's claims that the ingredient list only contained coffee powder [2] - The Guangxi Nanning Market Supervision Administration has initiated an investigation into the matter, which may involve violations of food safety standards regarding the labeling and potential addition of flavoring agents [2] Group 2 - Following the exposure of the incident, the affected product was quickly removed from several sales channels, and the brand appears to have taken action by changing manufacturers and packaging [3] - The new packaging has removed controversial phrases such as "0 additives" and includes a new inspection report claiming no detection of ethyl maltol [3] - A notable detail is that both the old and new manufacturers, "Guangxi Chuangtai Food Technology Co., Ltd." and "Guangxi Chuangtu Food Co., Ltd.," are controlled by the same individual, raising questions about the integrity of the brand's response [4]
王海举报摩氏黑咖啡未标香精 “交个朋友”尚未回应
Xin Jing Bao· 2026-01-13 16:50
职业打假人王海发布视频称"交个朋友"直播间及电商平台销售的"摩氏(Most)美式黑咖啡"存在标签问 题。在他送检的样品中,检出了合成香料乙基麦芽酚,但该成分并未标注在配料表中,因此王海表示, 这种行为不符合国家食品安全标准。同时,王海方面也进行了举报,当地市场监管局已经立案调查。记 者在电商平台搜索发现,相关产品在正常销售,店铺客服表示,其销售的产品没有问题。 公开资料显示,乙基麦芽酚属于食品添加剂,是一种有芬芳香气的白色晶状粉末,也是国家规定的正常 食品添加剂。因为乙基麦芽酚能使食品中原有香味得到调和、改良和提升,所以经常被作为香味改良 剂。同时乙基麦芽酚还具有去除原料的杂味,保持长久清香的功效。 被检测出香精 根据王海发布的视频,相关产品在直播间的宣传中称"坚持0添加""配料表只有咖啡粉",但第三方检测 报告显示,产品中检出了未在配料表中标示的合成香料乙基麦芽酚。检测报告显示,2025年8月29日生 产的样品中,乙基麦芽酚检出含量为7.67mg/kg;5月24日生产的样品检出值为8.28mg/kg;另一份送检 样品的检出值为7.88mg/kg。 同时,王海方面还展示了一份《消费者举报立案告知书》显示,其于 ...