截至目前，雅迪全球累计用户逾 1 亿，终端门店数量高达 40000 多家，渠道覆盖率居行业首 位，是全球两轮电动车行业第一品牌。今年以来，公司继续展现出强劲的增长势头：上半年， 雅迪控股（ 1585.HK ） 营收达 191.86 亿元，同比增长 33.1% ；股东应占利润 16.49 亿 元，同比大幅增长 59.5% 。更关键的是，毛利率从去年同期的 18.0% 提升至 19.6% ，反 映出产品结构优化与经营效率的改善。 业内分析认为，随着摩登和冠能系列等 "爆款"产品占比提升，预计雅迪毛利率仍有提升空 间。新国标落地加速行业洗牌，雅迪正在完成从"规模之王"到实现"全面领先"的蜕变，电动 出行的资本叙事正在被重构。 合规先行+爆品破界：新国标下全场景矩阵构建增长确定性 新国标的全面实施，正将中国两轮电动车行业推入深度转型期，新国标不再是纸面条文，而是 重塑产业格局的刚性约束。它划出安全底线，也倒逼技术创新；它清退落后产能，也为优质供 给打开空间。据公开数据显示，全国电动自行车市场保有量已达 4 亿辆，其中大量车辆正处 于过渡期尾声，亟待合规替换。 在此背景下，雅迪 2026 年全球「新」新零售与「新」消费 ...

Core Insights - The domestic electric two-wheeler brands have shown significant improvement in the "Global Brand China Online 500 Strong (CBI500)" list for Q2 2025, with several brands making notable jumps in rankings [1][2] Brand Performance - Yadea ranked 51st with a score of 78.85, up from 55th in Q1 - Niu Electric jumped from 312th to 85th with a score of 75.81 - Ninebot moved from 113th to 108th with a score of 74.49 - Aima improved from 357th to 237th with a score of 69.45 - The previously unranked brand Jike surged to 217th place [1][2] Market Trends - The electric vehicle industry is transitioning from localized operations to a unified national market, focusing on integrated operations and smart transformation, driven by government subsidies and promotional events like Tmall's 618 [2][4] Sales Growth - Niu Electric's new model MT4830 saw a nearly tenfold increase in sales during the 618 event, with overall sales growth exceeding 150% year-on-year - The brand Jike launched several successful models, achieving over 600% year-on-year growth during the 618 event and over 700% year-on-year growth in Q2 2025 [3][4] Traditional Brands' Adaptation - Traditional brands like Yadea and Aima have adopted new logistics models, enhancing operational efficiency through online orders and offline pickups - Yadea leveraged its offline supply chain for online sales, while Aima increased its offline store presence to 80% [4][5] E-commerce Strategy - Yadea's sales during the 618 event increased by over 2000% year-on-year, with several products achieving significant sales milestones - Aima also reported over 600% year-on-year growth, with its leading model achieving top sales in its category - Both brands are utilizing live streaming as a sales channel, with Yadea's live sales increasing by over 80 times during the event [5]