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支付安全新纪元 标记化技术如何重塑数字支付格局?
Jing Ji Guan Cha Bao· 2025-07-19 09:34
Core Insights - The promotion of payment tokenization technology in the Chinese market has made significant progress, enhancing consumer payment security and optimizing payment convenience, supporting domestic consumption policies [2][9][10]. Group 1: Payment Tokenization Technology - Payment tokenization replaces sensitive information such as card numbers and CVV codes with a token, controlling information leakage and fraud risks from the source [3][5]. - The technology has been widely adopted by major e-commerce platforms and mobile payment services, ensuring that even if a token is leaked, it cannot be used for fraudulent transactions on other platforms [5][6]. - Tokenization is reshaping the payment value chain, benefiting all participants by enhancing transaction security, reducing fraud losses for merchants, and lowering risk costs for banks [6][7]. Group 2: Market Opportunities and Challenges - Despite the significant progress in tokenization, it currently accounts for only about one-third of Mastercard's global transaction volume, indicating substantial room for growth [8][9]. - The Chinese market presents both opportunities and challenges, with established players like Alipay and WeChat Pay dominating the ecosystem, necessitating effective integration of tokenization with existing payment systems [11][12]. - The Chinese government's support for fintech innovation and the advanced digital infrastructure provide a favorable environment for the rapid adoption of tokenization technology [12][13]. Group 3: Future Prospects - Mastercard aims to achieve 100% tokenization in global e-commerce by 2030, with expectations for faster implementation in China due to its advanced digital infrastructure [10][12]. - The introduction of tokenization in China is expected to enhance security against replay attacks and data tampering, aligning with local user habits and improving the overall payment experience [10][12]. - The successful implementation of tokenization will require collaboration among various stakeholders to ensure seamless integration with existing payment habits and systems [11][12].