Core Insights - The article highlights the resurgence of museums in Jiangsu, with a significant increase in visitor numbers and innovative policies driving high-quality development in the cultural sector [1][2][7] Mechanism Innovation - The "Policy Measures" introduced by the Jiangsu Provincial Department of Culture and Tourism aims to break down barriers to museum development, leading to a 19.09% year-on-year increase in visitors to 84 monitored museums, totaling 81.25 million visitors [2] - Key initiatives include extended opening hours and the introduction of night tours, with major museums like Nanjing Museum and Yangzhou Grand Canal Museum implementing these changes [2][3] Extended Opening Hours - The implementation of extended opening hours has alleviated visitor demand issues, with 91 museums participating during the summer, resulting in a 22.05% increase in visitor numbers [3] - Notable night tour events attracted significant attendance, with various themed activities enhancing the cultural experience [3] Activation and Utilization - Museums have shifted from static "cultural warehouses" to dynamic "cultural showcases," hosting 1,046 exhibitions since September last year, with several gaining national recognition [4] - The development of 4,659 new cultural products has generated 567 million yuan in revenue, marking a 47.6% increase in product offerings [4] Cultural Empowerment - The "See Su Rhythm" initiative has successfully brought high-quality cultural resources to local communities, with 2.09 million visitors and 11.67 million yuan in cultural product sales [5] - This initiative exemplifies the integration of digital exhibitions and cultural arts, enhancing community engagement [5] Market Impact - The extended hours and increased visitor engagement have stimulated local economies, with hotel occupancy rates rising by 25 percentage points and a 25.2% increase in nighttime consumer spending [7] - The influx of visitors has led to an estimated 8 billion yuan in local consumption, driven by cultural tourism activities [7] Future Directions - The Jiangsu Provincial Department of Culture and Tourism plans to continue enhancing museum services, promoting high-quality exhibitions, and expanding night tour offerings to sustain growth in the cultural sector [8]

Core Viewpoint - The article emphasizes the role of digital technology in transforming the art ecosystem and cultural heritage preservation, highlighting the efforts of Yachang Cultural Group in leveraging technology for cultural transmission and accessibility [2][3][4]. Group 1: Company Overview - Yachang, a private enterprise based in Shunyi District, Beijing, integrates traditional printing with modern art to create a comprehensive cultural industry ecosystem supported by regional cultural policies [1][2]. - The company was founded in 1993 with the initial goal of preserving art data, which has evolved into a mission to serve both the Chinese and global art communities, viewing accumulated art data as a "common wealth of humanity" [1][3]. Group 2: Technological Advancements - Yachang has established itself as a technical benchmark in the industry by successfully digitizing national cultural heritage projects, including those at the Forbidden City and Potala Palace, utilizing advanced equipment and professional capabilities [3][4]. - The company has converted nearly 70,000 offline exhibitions into digital formats over 15 years, addressing the high costs and short durations of physical exhibitions, thus enabling continuous cultural engagement [3][4]. Group 3: Future Plans and Vision - Yachang aims to promote global art accessibility through digital technology, planning to create an open art data platform and initiate a "Endangered Art Rescue Program" to protect niche art forms [4]. - The company's long-term vision includes driving the globalization and inclusivity of the art ecosystem through technological innovation, with a focus on international digital art collaboration and the social value of art data [4].