Core Viewpoint - The night economy in Lianyungang, particularly in the Haizhou District, is thriving, showcasing a blend of cultural activities and innovative business models that attract significant consumer engagement and employment opportunities [1][2][3] Group 1: Night Economy Development - The Haizhou District has successfully created a "street economy + night economy" model, leading to the establishment of 7 unique night markets and 8 brand night markets, generating an annual revenue of 2 billion yuan and creating over 10,000 jobs [1] - The "Old New Pu Historical Style Commercial Street" has been recognized as one of Jiangsu Province's 50 night consumption gathering areas, highlighting the area's cultural and economic significance [1] Group 2: Cultural and Entertainment Activities - Regular performances such as the "Journey to the West" themed shows and intangible cultural heritage markets have significantly increased daily foot traffic in the commercial areas [1] - The immersive light and shadow performance "Mirror Flower Dream" at the Shuanglongjing Scenic Area has maintained an over 90% attendance rate, with 65% of the audience being young viewers, establishing it as a cultural hotspot [2] Group 3: Innovation in Business Models - New business formats are emerging, including creative markets and themed performances, which enhance consumer experiences and diversify the night economy [3] - The Haizhou District is focusing on quality and digital transformation in the night economy, aiming to create more unique consumption scenarios to meet the diverse needs of consumers [3]

Group 1: Economic Policies and Developments - Since 2025, Shanghai has continuously upgraded policies to support the launch economy, introducing multiple measures including trial facilitation for the inspection of imported consumer goods and establishing a whitelist linkage mechanism for new products [1][10] - The Shanghai Municipal Commission of Commerce reported that from January to April 2025, Shanghai added 301 new first stores, including 7 global and Asian first stores, and 41 national and mainland first stores, with high-energy first stores accounting for 15.95% [7] Group 2: Consumer Experience and Events - An international high-performance footwear and apparel brand recently opened the world's first brand experience center in Shanghai's Xintiandi area, featuring over 1,200 square meters of space with various new products and professional equipment [5] - The introduction of facilitation measures has expanded the scope of applicable products to include all categories of imported consumer goods, significantly shortening customs clearance for new launches and stimulating corporate innovation [10] - In anticipation of the summer season, various cultural and tourism landmarks in Shanghai are launching new first experience projects, providing new travel consumption options for residents and tourists [12] Group 3: New Attractions and Activities - Shanghai's Yuyuan has transformed into a "1-hour micro theater," with various cultural spaces and immersive sound dramas connecting the old city [14] - The Shanghai Lingang New Area has opened a new large water park for the first time in 12 years, featuring unique activities such as the first ice dragon boat race in Shanghai [16] - The LEGO Resort in Shanghai's Jinshan District has entered trial operation, introducing globally unique projects that enhance local tourism and related consumption sectors [17]